Michelle Lapointe Email & Phone Number

Boston, Ma, Us

Raleigh, Nc, Us

Work with small business owners to maximize profit and product turnPresent promotional options with different drivers based on unique businessReview in store events to increase foot traffic Identify customer cohorts based on purchase behavior

Palm Beach Gardens, Fl , Us

• Enabled and support a company-wide migration towards data-driven decision-making by creating monthly reporting with business readouts, holding weekly office hours, and working with leaders to establish and measure goals• Worked one-on-one with digital marketers and ecommerce team members to translate metrics into actions and insights• Coordinated with 3rd party vendor to implement marketing tech stack: Fivetran, Snowflake, DBT, Amazon EC2, and PowerBI• Leveraged data insights to improve user experience and identify backend requirements • Translated and optimize business requirements into models for 3rd party engineers • Increased efficiency and speed of customer segmentation by 98% using improved SQL queries

Manchester, Nh, Us

• Translated data into insights by using dashboards, statistics, and consumer behavior metrics• Implemented new analytical stack that included Fivetran, Snowflake, and Tableau • Scoped, designed, and built dashboards for the eTail, DTC, and international business • Used SQL to join, transform, and aggregate data as needed for dashboards and reporting • Wrote documentation, SOP, and maps for analytical stack • Oversaw the analyst for Amazon and mentored interns as a part of the summer internship program

Manchester, Nh, Us

• Brought visibility to the Amazon business by building interactive workbooks in Excel imploring power queries and other strategic methods • Lead the exploratory process and evaluation of Profitero, Edge by Ascential, Stackline, and Clearcut • Provided weekly and monthly inventory forecasts to mitigate risk throughout the volatility of the COVID-19 pandemic• As a subject matter expert, I provided analysis and insight into competitors for brand managers• Designed a SKU level forecast that utilized a bottom-up building block template to generate a detailed annual operating plan for all accounts in the ecommerce and international channels o Received company impact award for streamlining the process

Burlington, Massachusetts, Us

• Partnered with eCommerce business managers and general manager to compile and analyze POS trends, marketing and promotional success, and the impacts of product assortment. • Coordinated with demand planning team members to ensure SKU level forecasts are accurate for the future three months • Compiled and report POS for all major eCommerce Partners to senior leadership along with other internal teams • Responsible for updating and managing the P&L for Amazon.com

Westwood, Massachusetts, Us

• Oversaw all business operations in regards to the relationship between ’47 and Amazon.com• Worked cross functionally with internal marketing and sales director, third party consultants, and vendor management team at Amazon.com to execute business needs• Road mapped, and oversaw a direct to consumer shipping program that utilized EDI transactions for order placement, acknowledgement, shipment, and inventory updates• Mined, manipulate and organize data from an internal ERP, Amazon’s Vendor Central, and spreadsheet provided from factories overseas to provide insight and communicate details pertaining to SKUs, POs, and data relating to the business• Implemented and designed SOP for on demand printing program to service smaller markets and deliver a more diverse graphics package. • Developed and compiled five-year business plan including competitive analysis and P&L statement to show planned growth with a strategy by league and product assortment• Created and implemented production and sales calendar for ‘47’s Amazon exclusive label• Acted as business and sales liaison for the PLM and development team during the seasonal creation of ‘47’s Amazon exclusive label• Analyzed undecorated inventory and make recommendations for quick to market programs• Managed a team of two Amazon Specialist responsible for all production order entry, ASIN set up, and manage image uploads. As well as a demand planner responsible for finished product on shelf and undecorated product for domestic production • Sourced a PXM software to lower operating costs, shorten the timeline for go to market, and increase conversion

Westwood, Massachusetts, Us

• Managed and delivered all phases of a new B2B platformo Acted as interim B2B product owner• Contributed as a functional lead and core team member for the implantation of an ERP systemo Created documentation and provided training for National and European sales teamo Functional lead for BI plug in go live• Coordinated cross functional teams to implement new tools and processes rooted in technology with a focus on end user experience• Designed work flow process documentation using Visio for multiple business needs relating to new systems• Developed project plans, including kickoffs, outlines, calendars, change documents, and post mortem summary’s• Used creative problem solving to meet project goals and deadlines when scope changes are required• Partnered with stakeholders to define scope and allocate resources• Maintained and updated project management documents and resources for all departments to utilize• Document reoccurring projects and processes for teams to self-manage• Selected team members and hosted kick off for new product lifecycle management implementation• Coached a team of duel MBA candidates to develop training materials and analyze business applications

Westwood, Massachusetts, Us

• Defined and compile data for sales management, product line managers, and seasonal sales meetings• Created ad hoc reports, including data and visual representations for department heads and special objectives• Oversaw the blank inventory planner, and the creation of ladder plans for analyzing inventory management metrics• Managed the implementation of the promotional feature used to provide discounts to customers• Designed and measured weekly sales, promotions, and user data for B2B platforms• Coordinated with sales management to design and execute B2B sales promotions• Mentored multiple interns interested in retail finance, sports analytics, and economics• Provided documentation and training for general reporting and B2B sales for new and existing sales reps • Collaborated with Barnes and Nobel College on inventory replenishment programs, seasonal opportunities and overall assortment options• Partnered with BNC buyers to create and maintain SKUs to accurately, and efficiently reflect product information for reporting and sales analysis• Worked with territory reps to maximize consumer options and home office set assortments for local markets and individual school needs.• Organized and detail monthly territory selling reports for National Sales Manger• Wrote and created informational guide to the BNC operations for customer service and territory sales reps• Oversaw revenue growth of more than 15% during this time

Framingham, Ma, Us

• Oversaw purchase order process including, writing, harmonizing, and modifying orders.• Interacted extensively with the vendor community to resolve merchandise and operational issues.• Worked with planning and allocation department to resolve and preemptively corrected merchandise issues.• Partnered with various product development teams to adjust, write, and communicate orders with overseas factories.• Facilitated cancel merchandise en-route to distribution centers. Expedite shipping by connecting and keeping constant communication with vendors to help with flow and demand of store needs.• Researched Accounts Payable problems for Buyers such as cost discrepancy issues, charges and claims.• Managed and formats control reports to show trends and financial standing from selling data.• Maintained production, tracking, and extension grids by reaching out to ensure timely delivery of quality product.• Preformed general office functions, clerical support, and special projects as required

Kearney, Nebraska, Us

Ontarioc, Ca, Us

Master Of Business Administration (M.B.A.), Business Intelligence (Big Data)

B.S., Fashion Retail And Design