Michelle Larson

Michelle Larson Email and Phone Number

Experienced Sales Manager @
Michelle Larson's Location
Spooner, Wisconsin, United States, United States
Michelle Larson's Contact Details

Michelle Larson personal email

About Michelle Larson

Michelle Larson is a Experienced Sales Manager at Verizon Wireless. She possess expertise in key account development, food service, food, national accounts, key account management and 15 more skills.

Michelle Larson's Current Company Details
Verizon Wireless

Verizon Wireless

Experienced Sales Manager
Michelle Larson Work Experience Details
  • Verizon Wireless
    Sales Manager
    Verizon Wireless 2012 - Present
    Spooner, Wisconsin
  • Jack Link'S Beef Jerky
    Customer Sevice Specialist
    Jack Link'S Beef Jerky Mar 2012 - Aug 2012
    Minong, Wi
    Provide support for the Convenience Store class of trade nationally to sales reps, brokers and customers.
  • Anthony Jewelers
    Assistant Manager
    Anthony Jewelers Apr 2011 - Dec 2011
    Hayward, Wi
    Sell, manage and account for over $1.5mm worth of inventory of watches, gold, diamond, and precious gemstones. Provide outstanding customer service to clients.
  • Schwan'S Foodservice
    Regional Sales Manager
    Schwan'S Foodservice Jan 2008 - Sep 2010
    Managed the strategic direction of sales and marketing for a 5 state, $13mm K-12 territory consisting of ND, SD, MN, IA and NE. Increased sales within my assigned region year over year 102%, 106% and 107% respectively.Negotiated marketing agreements with top-to-top management at 15 distributors regionally. Utilized sound fiscal management of marketing funds and deductions which resulted in consistently exceeding regional sales quotas.Managed 6 brokers; . Responsible for all regional training on marketing, customer service and new program/product rollouts to all broker offices and 200 operators. Conducted numerous training sessions with groups of up to 100 individuals.Partnered with distributors to increase slots by at least 6 items annually, rationalized approximately 50 underperforming SKUs and replaced the items with profitable product. Executed bi-annual operator promotions targeting Back To School and Spring Semester programs generating over 10% growth in sales during each promotional period and gained over 120 new distribution slots collectively, annually.Partnered with the State of South Dakota to implement a cheese processing commodity program for K-12 school operators and was successful in rolling out the pilot program to 30 schools state wide.Achieved Presidents and Chairman's Club annuallyServSafe CertifiedAttend distributor and state trade shows as scheduled
  • Pepsico Foodservice
    Market Development Manager
    Pepsico Foodservice Jan 2004 - Nov 2007
    Responsible for the management of a $7.5+mm foodservice territory covering the states of MN, ND and SD. Managed and consistently grew the business by 15-20%. Managed one foodservice broker; Tucker-ND & SD along with overseeing all major broad line and regional foodservice distributors. Represented four lines of business including Quaker, Tropicana, Frito Lay and Gatorade. Partnered with Pepsi beverage counterparts to secure new Pepsi business as a team.Developed and managed a foodservice broker that supported the business efforts in North and South Dakota. Developed incentive programs to promote business at local distributors while the broker implemented the promotion.Developed and managed over 400 foodservice operators. Key channels of focus included street sales, regional chain accounts, healthcare, college & university and K-12. Proactively reviewed operator's business plans and suggested solutions for increasing profitability and sales. National account compliance with national contracts, new product demonstrations and on-premise promotions.With Pepsi Beverage counterparts, identified and secured 3 new regional chain businesses; developed relationships to create strong rapport with all operator accounts.
  • Malt-O-Meal
    Sales & Marketing
    Malt-O-Meal Jan 1998 - Nov 2004
    Led the growth of the branded foodservice cold and hot cereal categories at an average of 40% per year over a five year period. Directed brand building efforts to increase profitability while competing against category leaders.Integral member of a three person foodservice department that grew sales of $500,000 in 1998 to over $32mm in 2004. Expanded the M-O-M brand among broad line distributors nationally and key operator segments, including Compass, Aramark and Sodexho accounts.Developed and published point of sale materials for new item introduction and promotional activities.Assisted in the hiring and training of over 50 broker organizations. Developed and managed trade budgets.Identified and led the development and rollout of 5 product line extensions.Utilize syndicated (retail) data to make correlations and assumptions about consumer buying behavior in markets against foodservice industry data for forecasting, budgeting, etc.
  • Medtronic, Inc.
    Customer Service
    Medtronic, Inc. 1990 - 1998

Michelle Larson Skills

Key Account Development Food Service Food National Accounts Key Account Management Consumer Products Pricing Sales Operations Sales Management Cross Functional Team Leadership Food Industry New Business Development Forecasting Account Management Sales Income Statement Trade Shows Retail Management Brand Management

Michelle Larson Education Details

Frequently Asked Questions about Michelle Larson

What company does Michelle Larson work for?

Michelle Larson works for Verizon Wireless

What is Michelle Larson's role at the current company?

Michelle Larson's current role is Experienced Sales Manager.

What is Michelle Larson's email address?

Michelle Larson's email address is mi****@****ail.com

What schools did Michelle Larson attend?

Michelle Larson attended University Of Saint Thomas - School Of Business, University Of Saint Thomas, Mn.

What skills is Michelle Larson known for?

Michelle Larson has skills like Key Account Development, Food Service, Food, National Accounts, Key Account Management, Consumer Products, Pricing, Sales Operations, Sales Management, Cross Functional Team Leadership, Food Industry, New Business Development.

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