Michelle Lester

Michelle Lester Email and Phone Number

Partner @ The Link Group
Atlanta, GA, US
Michelle Lester's Location
Atlanta, Georgia, United States, United States
Michelle Lester's Contact Details

Michelle Lester personal email

n/a
About Michelle Lester

In my 25 year career in research, I have identified that my strongest skill is identifying and understanding social dynamics - that may be in a room of decision makers and influencers, in focus group of respondents or in a data set spanning a large population. Understanding the motivations that drive beliefs, emotions and behaviors are the key to any successful interaction. This applies to marketing research in so many ways - what are the REAL objectives and what business decisions are we trying to inform? Who can truly provide the relevant perspectives? How do they interact with our brand and what other factors exist in their universe? What are the key research learnings each audience need to understand to move the business forward? And more importantly, how can we communicate the results in a way that is memorable and compelling, fun and engaging?

Michelle Lester's Current Company Details
The Link Group

The Link Group

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Partner
Atlanta, GA, US
Website:
tlg.com
Employees:
164
Michelle Lester Work Experience Details
  • The Link Group
    Partner
    The Link Group
    Atlanta, Ga, Us
    View
  • The Link Group
    Partner - Foundational Insights And Customer Engagement
    The Link Group Aug 2002 - Present
    Greater Atlanta Area
    Providing strategic insights based on creative marketing research approaches to help healthcare companies better understand and empathize with their customers.
    View
  • Cmi
    Project Manager
    Cmi 2001 - 2002
    View
  • Convergys
    Market Research Analyst
    Convergys Jun 2000 - Jan 2001

Michelle Lester Skills

Customer Insight Advertising Research Competitive Intelligence Analytics Consumer Behaviour Competitive Analysis Market Research Segmentation Focus Groups Marketing Marketing Strategy

Michelle Lester Education Details

Frequently Asked Questions about Michelle Lester

What company does Michelle Lester work for?

Michelle Lester works for The Link Group

What is Michelle Lester's role at the current company?

Michelle Lester's current role is Partner.

What is Michelle Lester's email address?

Michelle Lester's email address is mi****@****oup.com

What schools did Michelle Lester attend?

Michelle Lester attended University Of Georgia - Terry College Of Business, The University Of Georgia.

What skills is Michelle Lester known for?

Michelle Lester has skills like Customer Insight, Advertising Research, Competitive Intelligence, Analytics, Consumer Behaviour, Competitive Analysis, Market Research, Segmentation, Focus Groups, Marketing, Marketing Strategy.

Who are Michelle Lester's colleagues?

Michelle Lester's colleagues are Brianna J., Salihah Siddiqui, Jase Bumgardner, Shep Zoutewelle, Madison Johnson, Jessica Caffrey, Piper Nizzi.

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