Michelle Lung Email & Phone Number

New York, Ny, Us

New York, New York, United States

Lead: Comcast Business, American ExpressSupported: Chapstick, Nicorette, Delta, T. Rowe Price, Under Armour, CarefreeAMEX:- Conceptualized and crafted the visual identity for the new Boeing 747 Delta Reserve Card by American Express. This work serves as a design benchmark utilized by cross-channel agencies.- Collaborated with development teams to resolve longstanding design challenges within Outlook, with the primary objective of modernizing design templates across business marketing channels.- Utilized Adobe InDesign functionality to create animated micro-sites which optimized development costs maintaining website functionality and insight tracking.- Led the creation of commercials in collaboration with internal production teams, while overseeing the entire process from storyboard development to video launch.COMCAST:- Developed a comprehensive visual identity guideline for Comcast Business and spearheaded its presentation to clients at headquarters.- Conceptualized rich media campaigns and collaborated with third-party display vendors including Meta, Yahoo, WSJ, and NYT to implement gamified display ads to enhance engagement and interactions.- Contributed to the campaign development for the PGA Tour, focusing on in-person experiences, display units, and social media takeovers to elevate brand visibility and audience engagement.

New York, New York, United States

Digital Marketing for Comcast Business & American Express

Atlanta Metropolitan Area

Greater Atlanta Area

- Responsible for Art Direction ideation for branding and websites- Honed skills in front end development by getting certified in responsive website design in HTML5 and CSS3 as well as Javascript (Udemy)- Built sites in Wordpress to 80% completion and worked closely with back end developers to translate the remaining webpage UI accurately and precisely.- Designing and Art Directing Marketwake's company website for 2020 which is advancing our ability, knowledge and experience in textscript/javacript website animations.

Greater Atlanta Area

- Acted as the main visual designer, responsible for all client websites ranging from B2B to eCommerce.- Facilitated a new design process from wireframes to execution that included new prototyping programs to increase workflow efficiency and web development organization.- Undertook a new approach to building website sub navigation pages, to out perform existing marketing SEO.- Diversified company portfolio to include a broad set branding capabilities from custom digital assets (social, web, email) to print design (packaging, spreads, advertisements).- Trained in outbound emails across multiple platforms such as Hubspot, Pardot and Mailchimp

Learned the ins and outs of Marketwake's web design and development from wireframes to mockups to execution. After fully understanding their process—I implemented Adobe XD to increase workflow efficiency all while designing for email marketing and print design.

Introduced the Advertising Department to potential applicants and covered information such as projects, classes, curriculum, standards and opportunities

Atlanta

Restarted Advertising club at SCAD by revamping social media and coordinating meetings, events, workshops, tours and conceptualization for other school clubs.

Greater Atlanta Area

- Advertising focused design to assist in modernized rebranding for a diverse clientele.- Carried cohesive rebrand designs across all future platforms.- Implemented and created multiple motion media animations for clients to diversify social posts, presentation designs and product tutorials.- Negotiated with different printing companies on multiple project to hone skills in print execution.

Atlanta, Georgia

- Created investor pitch decks that brought a 3 million dollar investment round to a 5 million dollar value.- Lowered the cost per application install by 68% and doubled downloads by managing paid ads to alter per campaign with data analytics gained from A/B Testing. The key to this success was being able to differentiate effective strategies for Android versus iOS users.- Worked with UX team to create a modernized strategy and more simplistic operation that carried into UI design and working with app developers to maintain brand consistency.- Managed and designed all social campaign posts, posting 3-5 time a week as well as overlooking insights and impression gained from paid posts.

Placed first against the SCAD Advertising Department in a 24 hour campaign challenge with MKTG for a Beats by Dre sponsorship in the Woodstock Festival—rebranded towards the younger generation.