Michelle Long Email & Phone Number

• Develop a unified digital marketing strategy for the Odyssey digital automation platform.• Lead audience segmented email marketing and ad campaigns focused on product brand awareness and engagement. • Create content calendar, write blog articles and compose supporting marketing collateral. • Develop and optimize website content for SEO, create videos and build landing pages. • Manage social media advertising via Facebook, LinkedIn, Instagram and Twitter.• Utilize native platform analytics and Google Analytics to track KPIs and analyze effectiveness of campaigns.

Middleburg, Virginia, United States

• Monitor brand compliance, messaging and visual identity across a collection of luxury hotels & resorts. • Execute integrated marketing campaigns for the Salamander Hotels & Resorts collection and Salamander Spas. • Implement companywide content calendar, marketing collateral, website updates, e-marketing efforts and audience segment targeting. • Process creative project briefs to align with company standards and property goals. • Serve as point of contact with creative agencies, CMS and CRM vendors, printers and on-property departments.

Leesburg, Va

• Develop award-winning destination marketing campaigns. • Create digital and print advertising to generate brand awareness and visitation to Loudoun. • Successfully promote brands including DC’s Wine Country® and the LoCo Ale Trail. • Ensure consistency of brand visuals, voice and tone across all platforms. • Execute in-house graphic design and serve as primary contact for digital vendors and agencies. • Manage website including content generation, copywriting, and optimization.

Tysons Corner, Va

• Manage project development for print and digital media programs for Fortune 500 companies. • Manage lead generation by developing promotional marketing plans to meet individual client campaign goals. • Collaborate with the design team to develop custom graphics, banners, print spreads and websites. • Manage the production process of all assets, ensuring clear communication between clients, writers, editors, designers, and developers. • Host and provide technical support during webcast content calls, rehearsals, and live events. • Serve as the internal and external main point of contact for programs, responsible for meeting all deliverable deadlines.

Tysons Corner, Va

• Build and execute email marketing campaigns, including content development, design and formatting, delivery targeting, and performance analysis. • Update and maintain all master schedules including campaign promotional plan, marketing services inventory and microsite production checklist. • Develop creative for promotional marketing campaigns including e-letters and sponsored microsites utilizing Adobe Creative Suite. • Schedule and deliver campaign promotional materials to print production and online advertising operations. • Provide strategic insight and analysis for meetings with sales management.