Michelle Orack Email & Phone Number

Leading teams through qualitative research initiatives conducted remotely and in-person. Project objectives range from gaining foundational knowledge to evaluating concepts, messaging, and positioning to build strategies and solutions from identified opportunities.

Greater Chicago Area

Greater Chicago Area

Spearheaded design solutions to promote, educate, and engage customers and internal teams by developing new brands and experiences under the UA umbrella and working within existing ones. Leadership: Sole designer or design lead. Provided art direction to supporting team members. Collaboration: With creative directors, designers, photographers, copywriters, developers, production teamsDeliverables and responsibilities: Brand development, design systems, app/interface development, product packaging, photo direction, wayfinding solutions, tradeshow design, and print collateral. Identifying production vendors and designing and preparing files for production. Conducting stakeholder meetings.

Chicago

Led branding and communication needs from concept to implementation. Created, extended and refreshed brands without straying from their core philosophy and positioning. Leadership: Sole designer or design leadCollaboration: Working alongside the agency president, designers, writers, and photographers Deliverables and responsibilities: Develop cross-media branding and corporate identity, annual reports, marketing collateral systems, websites, interactive media, ads and packagingClients + Stakeholders: Finance, pharmaceutical, and healthcare industries

Contributing on a variety of projects with clients in Higher Education, Financial and Health Care services. Working with designers, writers, and project managers.

Ohio Union

Fulfilled design needs of the Office of Student Life following The Ohio State University brand guidelings. Working with clients from any of the 1,000+ registered student organizations creating identity systems for digital and print mediums, and various promotional items.

Worked with Full-time staff and student employees on various Ohio Union and Office of Student Life Marketing initiatives. This involved brainstorming and implementing marketing strategies for Major Campus Events, leadership, service and involvement programs, various special events and social media platforms. Photographed campus scenes for marketing initiatives.

Chicago

Concept development for new and established companies and non-profits for both print and digital material through research, wire framing and user journey maps.

North Olmsted