I specialize in mixed methods research combining quantitative and qualitative methods to produce quality insights aimed at understanding and addressing consumer needs. I have fielded global surveys for clients from several different industries including Tech, Healthcare, and Media using a variety of different quantitative methods and techniques including MaxDiff analysis, perceptual mapping, and cluster analysis. Additionally I have designed, facilitated, and reported on interviews and focus groups. I have experience doing segmentation work, concept testing, pain point analysis, and journey mapping. I have my MA in Political Science from the University of North Carolina Chapel Hill. My academic research focused on American political institutions with a specialization in congressional rules and procedures.