Brand lead responsible for developing go-to-marketing strategies for Paramount+ Originals (Young Adult and Kids + Family) and overseeing the execution of multi-million dollar 360 campaigns

- Developed the marketing strategy (i.e., positioning, campaign goals, audience targets) for select Disney Branded Television series and movies- Created, maintained, and presented campaign strategy documents to ensure alignment across the marketing department and secure buy-in from executive stakeholders- Partnered with cross-functional teams to develop/present marketing decks to filmmakers- Managed the music strategy for Disney Branded Television titles including leading strategy meetings, managing asset development & overseeing partnerships- Developed a multiplatform marketing strategy for the Disney Junior Holiday Party On Tour and oversaw the development/approvals of all creative marketing elements- Prepared pitch decks for trade shows and retail partner presentations

- Collaborated with Sales Planning, Inventory, Ad Ops, and agencies to ensure successful launch, execution, and delivery of cross-platform campaigns running across the Disney ABC Portfolio (inclusive of Disney Channels Worldwide, ABC, Freeform) for 30+ accounts (including: Apple, Paramount Pictures, The Walt Disney Studios)- Strategized and developed digital media plans in response to client RFPs- Coordinated with agency contacts to secure contracts, execute billing contract terms, and request creative assets- Partnered with research team to create data driven presentations that highlight Disney ABC’s ability to reach client goals (for example, developed deck informing movie studios on the value of branded social content)- Created comprehensive post campaign wrap up reports that highlight performance and key insights for paid media campaigns and sponsorships

- Prepared competitive analysis decks for new business pitches and clients- Ideated and brainstormed custom content concepts for agency clients- Coordinated bi-weekly meetings with vendors and prepared meeting recap notes- Created and shared monthly newsletter to present upcoming sponsorship opportunities to clients- Managed the internship program through facilitating recruitment, interviews, and intern performance- Managed calendars, travel arrangements, and expense reports for the President and EVP of Client Development

- Created presentations and one-sheets that detailed customized opportunities - Supported team in the execution of sponsored elements for the American Music Awards (clients included: T-Mobile and Kohls)- Created sizzle reels and campaign recap decks to send to clients- Conducted competitive broadcast and cable network integrated marketing research and wrote weekly competitive newsletter- Developed/pitched an original co-branded partnership between an ABC show and a national advertiser

- Created and shared content across multiple platforms (Facebook, Instagram, Twitter, and Snapchat) for ABC primetime shows - Prepared monthly analytics report using Facebook Insights and Sprinklr - Coordinated with cross-functional teams to ensure creative assets were received in a timely manner - Assisted with live-tweeting during D23 convention (Once Upon a Time Panel)

- Developed, implemented, and analyzed online communication strategies and tactics for the USC Admissions Office and the USC Financial Aid Office- Managed all social media accounts including Facebook, Instagram, YouTube, and Twitter - Created weekly content to post and managed the marketing calendar- Presented weekly performance report to the Brand Manager- Produced recruitment driven videos

- Utilized syndicated research tools to generate competitive and target market insights- Created charts and graphs in excel showcasing demographic trends by market- Assisted in preparing client presentations- Coordinated and attended presentations with third party vendors- Collaborated with team of five interns to develop and present an agency wide presentation highlighting marketing opportunities in the mobile space

- Manage Alma Del Barrio program- Lead weekly meetings and follow-up on action items - Coordinate annual fundraiser ($15,000 raised in 2012)- Interview and hire new DJs and conduct work performance checks (9 DJs)- Promote the station to LMU student body and the Los Angeles community

- Introduce/close shows in Spanish and English- Select music content- Coordinate ticket giveaways - Comment on music and other entertainment news