I am a dedicated Social Media and Marketing Assistant at Workshop Creative specialising in the vibrant world of musical theatre. In my role, I oversee the social media presence for six high-end musical theatre productions across Facebook, Instagram, and TikTok. My responsibilities include briefing and managing content, developing engaging content that captivates our audiences and crafting copy aligned with each brand’s unique tone of voice.I graduated from RMIT University with a Bachelor of Business (Marketing) with distinction, where I honed my skills and developed a keen interest in brand management, social media, and digital marketing. My role at Workshop Creative allows me to combine these passions, ensuring that each production’s online presence is compelling and cohesive.In addition to managing content, I handle community engagement, liaise with clients, and compile monthly analytical reports to provide valuable insights. I am experienced with Adobe Creative Suite, including Premiere Pro, InDesign, Photoshop and Illustrator, which aids in producing high-quality visual content that resonates with our audience.
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Social Media And Content ManagerAka UkLondon, Gb -
Social Media And Marketing AssistantWorkshop Creative Oct 2021 - PresentMelbourne, Victoria, AustraliaAs a Social Media Manager at Workshop Creative, I am passionate about amplifying the voices of high-end musical theatre productions. Overseeing prominent social accounts across Facebook, Instagram, and TikTok, I ensure our content resonates with the unique brand tone and personality of each show. Shows include: HAMILTON, & JULIET, Grease the Musical, Sister Act the Musical, Titanique, MJ The Musical and Mary Poppins. My responsibilities include:- Content Strategy & Management: Briefing and managing content across both company management and our internal team, ensuring cohesive and engaging narratives. - Copywriting: Crafting compelling copy that aligns with the distinctive voices of each brand, enhancing audience engagement and loyalty.- Content Development: Creating, editing, and developing high-quality content that captures the essence of our productions.- Community Management: Handling all show-related inboxes, fostering positive interactions, and managing audience engagement.- Client Liaison: Collaborating with various clients to ensure their visions are realised across social media platforms.- Analytics & Reporting: Compiling detailed monthly social media analytics reports to provide actionable insights to our clients.- Creative Skills: Utilising Adobe Creative Suite for content creation, ranging from basic to intermediate levels (Premier Pro, InDesign, Photoshop, Illustrator.)My role is a blend of creativity, strategic thinking, and community engagement, all aimed at bringing the magic of musical theatre to life online. -
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Michelle Senior Education Details
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3.2 -
Patrick School Of The ArtsPerforming Arts -
Camberwell Girls Grammar School
Frequently Asked Questions about Michelle Senior
What company does Michelle Senior work for?
Michelle Senior works for Aka Uk
What is Michelle Senior's role at the current company?
Michelle Senior's current role is Social Media and Content Manager.
What schools did Michelle Senior attend?
Michelle Senior attended Rmit University, Patrick School Of The Arts, Camberwell Girls Grammar School.
Who are Michelle Senior's colleagues?
Michelle Senior's colleagues are Katey O'brien, Akaisha Marie, Joseph Hocking, Natalie Forrester, Stacey Green, Justine Matthew, Pinder Kamboj.
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Michelle Senior
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