Responsible for providing insights for the Target and Meijer teams as it relates to the Beauty Care Category to include personal wash, hand soap, deodorant, hair care, and hair color, a total of over $150MM in business.• Develop fact-based shopper focused strategic business plans and recommendations through deep dive analysis of category, consumer, retailer, competitive market, and shopper insights.• Partner with Brand, Strategy, Marketing, and Headquarter Category Management by developing strategic recommendations for sales teams to ensure product success in the marketplace.• Provide strategic and insightful analysis, incorporating in account presentations to include, status updates, line reviews, business reviews, and market trend analysis.• Track performance of Beauty Care trends by category, brand for each account and in the marketplace, informing Target, Henkel sales teams, and headquarters of competitive landscape for potential growth opportunities.

Influenced Target’s OTC category decisions and direction by providing relevant shopper insights and market trends.• Managed two direct reports inclusive of developing annual objectives, setting expectations, scheduling regular meetings to ensure success at J&J and with Target.• Guided Target in generating merchandising and marketing decisions for upcoming planogram transition, resulting in 2 successful tests: Pediatric merchandising and in-aisle signage to improve visibility and sales.• Collaborated with Target’s Healthcare Segmentation team to create multicultural segments volume groupings and optimal assortment for the OTC category as the Category Captain which resulted in projected $1.1MM in incremental sales.• Generated monthly category planogram revisions by monitoring frequent law changes and product recalls and tracking new product development.

Delivered key insights to Target on shopper / consumer dynamics, growth trends, and competitive retail activity both at Target and in the competitive market.• Headed planogram transition process as Category Captain of Multicultural hair care with detailed analysis of the brand trends by set size and provided merchandising recommendations. • Teamed with Target and implemented new category shelf set that resulted in more than 40% sales growth in the Multicultural hair care category.• Secured increase 50% in shelf space and additional promotional opportunities at retail by providing competitive retail analysis, share growth opportunities, and planogram recommendations with share of shelf analysis.

Administered all Category Management initiatives for the Garnier hair care, hair color, and skin Care brands totaling over $100MM in sales / year.• Produced sales presentations for all Category reviews at Target and all headquarter presentations, utilizing internal data, syndicated data, and JDA Prospace tools.• Consulted with Target’s Business Analysts weekly regarding in-stock and fill rate metrics, highlighting opportunities with forecast and shipping efficiencies.• Played active role on cross-functional team on Target’s Category Management Committee, enhancing and improving category management processes.

• Identified business building opportunities for Target and Kraft Foods through post promotional event analysis and successfully sold in new items for all categories by developing compelling new item selling stories• Managed over 250 planograms per year as the category captain of 15 categories• Delivered planogram and assortment recommendations for all Target markets using a combination of Target’s internal data and Nielsen• Generated and implemented new and unique ideas and solutions that capitalized on opportunities to benefit both Target and Kraft Foods with new product programming and marketing strategies

• Managed over $36.8MM in sales with a trade budget of $1.9MM for categories including Post cereal, Kool-Aid, and Shelf stable desserts• Delivered category reviews using SuperValu and Nielsen data to determine optimal sku assortment• Collaborated regularly with the Planning and Sales Information departments to determine customer-focused programs and solutions• Successfully resolved over 50% of account receivable contested deductions for managed categories

• Achieved 102+% to plan every quarter for all responsible categories to includeOscar Mayer, Kraft Cheese, Refrigerated Desserts, and Kool-Aid• Utilized advanced selling and presentation skills to successfully gain warehouse authorization of all New Items• Conducted first Category Review for the Cheese Division and successfully gained authorization and store distribution of 18 Kraft items