Michelle Wilson Email and Phone Number

Act as a communications advisor to support executive-level communications strategies focused on the electric industry, electric grid evolution in light of increasing renewable energy and decarbonization goals, transmission line planning and generator resource planning.Consult and collaborate with leaders and subject matter experts to write compelling content and messages for key enterprise priorities, initiatives, projects and events.Deliver complex, technical, sensitive and critical information through clear, effective and engaging presentations, strategic narratives, talking points, scripts, reports and other communications to internal and external audiences.Participate in meetings, workshops and other forums with stakeholders, advisory committees and customers to understand electric energy concepts, trends, developments and challenges.Analyze a broad range of stakeholders to segment messaging based on target audience.Work cross-functionally with other areas, including corporate communications, energy markets, legal, compliance and external affairs to ensure cohesive and consistent messaging across the organization and to collaborate on special reports, white papers and projects.Utilize graphic design and data visualization skills to develop visually compelling charts, graphs, diagrams, illustrations and other materials that enhance communications.

Developed and implemented strategies to support marketing and communications for business lines that included individual life insurance and annuities, group life and disability insurance and retirement services.Collaborated with stakeholders to understand priorities and developed successful plans that built awareness and drove adoption of initiatives, campaigns and programs.Partnered with cross-functional teams, business and creative partners to develop program and project timelines. Leveraged traditional and digital channels to execute strategies and plans.Tracked and reported content metrics to stakeholders and continually monitored, analyzed and tuned messaging to maximize impact.Supported crisis communications efforts.

Oversaw all aspects of developing and executing integrated marketing, public relations, brand management and sales enablement strategies.Developed and implemented multi-channel marketing strategy which included website / online, social media, trade shows and events, content marketing, print advertising and public relations.Analyzed sales, marketing activity and campaign data from CRM system to determine efficacy of marketing efforts, identify trends and opportunities to improve results. Tracked leads, conversion rates, ROI and other key metrics. Developed and managed marketing budget.Led, supervised and developed marketing team.Acted as managing editor and creator of 20-page, quarterly print publication, handling design, writing and editing.

Developed multi-channel marketing campaigns to generate leads; included digital/web, social media, email and direct mail. Wrote content for social media, blogs, press releases, articles, white papers, case studies, reports, email copy and executive news columns (ghost writing).Acted as managing editor and creator of 20-page, quarterly print publication, handling design, writing and editing.Created email campaigns and established marketing automation processes to optimize Conducted testing to determine the most effective approaches. Tracked email open, deliverability, click-thru and unsubscribe rates. Closely monitored sender reputation.Strategized and planned for monthly webinars; coordinated special events and conference participation.

Planned and implemented strategies to drive marketing programs and initiatives for a suite of software products, custom software development services, and IT consulting services.Created all necessary sales collateral including, case studies, sales presentations, product descriptions, whitepapers, website and email content utilizing design and copywriting skills.Wrote press releases, case studies, web content, newsletters and blogs; developed presentations.Managed RFP process and wrote responses for large, complex government and commercial proposals. Edited client documents, including project charters, technical documents, reports and other communications.Established RFP management process and content management system to ensure efficient and timely delivery of quality proposals.Set up and administered SharePoint portals to collaborate on proposals and promote employee communications.

Managed the development of marketing collateral, advertising and forms, focusing on concept development, copywriting and coordination of the design process.Ensured compliance by adhering to regulations and corporate guidelines and collaborating with attorneys.Wrote for marketing and advertising content, employee newsletters, client newsletters, press releases and articles for trade magazines following AP style. Acted as managing editor of a print publication.

Developed and implemented marketing and communications strategies to promote grant programs for organization’s foundation.Administered a housing grant program: developed processes and procedures, ensured compliance with regulations, processed applications and maintained relations with grantees.Wrote content for and designed newsletters, manuals, training materials, reports, website and requests for proposals.Planned seminars, meetings and web-based training.