I originally began my role as a remote consultant to assist in the creation of a currently inactive sister association. Operational Leadership and Organisational Development • Directed daily operations, including financial oversight and KPI tracking, to maintain organisational efficiency and meet key objectives. • Shaped and reinforced the organisation's mission and culture to align with long-term strategic goals, fostering a cohesive and forward-thinking environment.Strategic Marketing and Engagement • Developed and implemented high-impact marketing objectives and advertising strategies, maximising ROI on promotional efforts. • Boosted member engagement and retention through targeted marketing initiatives and well-executed event strategies. • Designed and executed comprehensive marketing plans, successfully identifying, engaging, and converting potential leads.Event Production and Coordination • Produced and managed monthly webinars and informational sessions, from topic selection and development, to sourcing and coordinating speakers and ensuring seamless event execution. • Planned and delivered all association-related events, ensuring alignment with organisational goals and strategic outcomes.Partnerships and Collaboration • Identified and secured strategic partnerships with key sector organisations, fostering collaborations that enhanced the organisation's visibility and impact. • Led cross-functional working groups, driving project success through clear communication, collaboration, and strategic planning.Content and Resource Management • Created and managed website, website content and key business documents, ensuring up-to-date information and relevance across platforms.

Engaged by companies on a contract or part-time basis, often concurrently, to launch products or brands, elevate visibility, increase sales, increase member engagement as relevant, and cultivate robust B2C/B2B relationships.Marketing & Strategic Growth • Developed and implemented comprehensive marketing campaigns to launch products, boost brand visibility, and increase sales across multiple sectors. • Utilised social media, content creation, and targeted outreach strategies to engage and expand customer bases.Event Management & Production• Led the planning, coordination, and execution of live events, ensuring seamless delivery and successful outcomes. • Integrated creative marketing tactics to enhance event visibility and audience engagement.Client Relationship Building (B2B/B2C)• Cultivated and sustained strong relationships with both B2B and B2C clients, driving product promotion and supporting revenue growth.Retail Partnership Management• Worked closely with retail partners to improve brand awareness among staff, leading to increased sales and superior product placement. • Proactively addressed stock issues, maintaining optimal inventory levels and minimising disruptions.Member Engagement & Retention • Devised and implemented strategies to improve member engagement, retention, and satisfaction, to include online demo of SaaS product offering, resulting in ongoing membership growth and loyalty.Public Speaking & Training • Delivered compelling presentations for members and prospective clients, as well as training sessions for retail partners, to promote membership retention and enhance product knowledge.National Academy of Distinguished Neutrals - Marketing Outreach Coordinator 2015 - 2017Montgomery Finishes - Marketing Consultant - 2013 - 2018Volition Beauty - Account Coordinator 2018 - 2019Cargo Cosmetics 2013-2014NeoStrata Company/Exuviance Brand Skincare 2015-2019It Cosmetics 2015 - 2017Julep Beauty 2016 -2017Nars Cosmetics 2015

• Supported estimating efforts by efficiently and accurately reviewing RFP/RFQ’s and completing estimates.• Effectively managed multiple concurrent projects with limited supervision.• Efficiently managed projects on or under the estimated budget.• Coordinated sub-contractor and supplier services to ensure best pricing and on-time delivery.• Communicated and worked effectively with internal stakeholders on all project deliverables.• Addressed and helped troubleshoot issues that arose with a project, both with the client and/or internal stakeholders.• Effectively managed multiple concurrent projects with limited supervision.• Efficiently completed projects on or under the estimated budget.• Created and maintained Implementation Plans and communicated with teams to ensure alignment.• Coordinated sub-contractor and supplier services to ensure best pricing and on-time delivery.• Participated and collaborated in post-project reviews.

• Successfully manage on average 15 concurrent experiential marketing projects from kick-off through project completion• Ensure all details of the Client's scope of work are adhered to within the specified timeframe and budget and at the highest level of profitability• Accurately estimate costs, create, and execute detailed project plans, and meticulous budget analysis throughout the life of the project• Act as the liaison for internal and external customers• Manage, communicate, and build relationships with people of all career levels• Interpreted critical path and actual versus planned activities to identify adverse trends and take corrective action• Built collaborative working relationships with project teams• Reported project status and financial updates to stakeholders and collected feedback

• Leveraged sales expertise and makeup artistry skills to drive a 41% increase in brand sales within my market, surpassing growth targets.• Cultivated strong relationships with retail partners, delivering tailored brand education to Beauty Advisors and store management to enhance product knowledge and sales techniques.• Conducted in-store demonstrations and training sessions, empowering Beauty Advisors with the skills and confidence to promote and sell products effectively.• Analysed market trends and customer feedback to provide insights that shaped regional sales strategies and targeted educational initiatives.

• Reviewed RFP/RFQ materials and crafted compelling responses, sales proposals, and presentations, leading to successful client acquisitions and increased win rates• Developed targeted sales and marketing materials that drove customer engagement and supported revenue growth.• Led executive-level recruitment, conducting in-depth resume reviews and interviews to secure top-tier talent for high-impact roles.• Streamlined internal operations by designing and documenting client-specific processes, resulting in significant improvements in efficiency and productivity.

• Served as the primary contact for prospective clients, successfully converting leads into customers.• Reviewed and responded to client RFPs, securing key business opportunities.• Provided SaaS product training to new clients on the effective use of proprietary software, ensuring a smooth onboarding experience.• Developed engaging website content, email marketing campaigns, and training materials to drive customer engagement and brand awareness.• Launched innovative marketing programs and strategies, resulting in a 75% increase in the client base.

• Responded to client requests for quotes by collaborating with Account Executives and Project Managers to deliver tailored proposals based on specific project needs.• Drove revenue growth and strengthened client relationships, contributing to overall business expansion.• Enhanced existing client relationships, adding both depth and breadth to our customer base.• Streamlined the creation of Sales and Job Status reports, improving accuracy and ensuring timely delivery of critical information.• Led meetings with current and prospective clients to identify and capitalize on business expansion opportunities.

• Provided comprehensive sales and technical support to a team of engineers, ensuring seamless project execution within budget and on schedule.• Monitored departmental budgets and project timelines, proactively addressing issues to maintain alignment with financial and operational goals.• Streamlined the process for submitting billable hours by designing a user-friendly Excel workbook, reducing tracking time and increasing efficiency.

• Worked with venues to schedule live performances and negotiated financial arrangements for performers.• Interacted with radio DJs to secure airplay of local acts and PD/PM to secure rotation for national artists. • Networked with venue operators, promoters, and booking agents. • Created event promotion collateral and marketing materials. • Met with record label representatives to pitch my artist.• Acted as a local point of contact for national touring bands to ensure artists’ needs were met. • Conception and production of events at clubs and lifestyle locations including securing the location, hiring artists, gathering sponsors and promotional items, and creating marketing materials for the event. A sampling of artists I worked with:Chester Bennington Mike Mangini Charlie Daniels BandPantera Sevendust SlipknotSepultura Lee Ann Womack Slayer

• Successfully managed an $8 million international project, overseeing design, manufacturing, and installation phases to ensure timely completion of the company’s largest sale.• Collaborated with product managers, regional sales managers, and finance teams to establish pricing strategies and adjust profit margins, leading to increased profitability.• Led project kick-off meetings with key stakeholders and upper management to align on design requirements, equipment specifications, and delivery timelines, ensuring projects were delivered on time.• Prepared and presented monthly sales reports, booking metrics, and equipment installation matrices, providing actionable insights to upper management.• Developed complex bid proposals and RFQ responses by collaborating closely with internal teams to gather essential information, ensuring comprehensive and accurate submissions that supported business growth.• Managed the design change request process, ensuring all modifications were accurately documented and implemented, while also delivering compelling presentations to support business development efforts.

• Designed special events for clients including selecting location, determining number of security personnel required, provided vendor contacts to clients and scheduled vendors for events.• Supervised employee crews onsite at concerts and festivals and interviewed, hired, and trained new employees.

• Responsible for artist and new release promotions at various levels. • Conception and coordination of events at clubs and lifestyle locations including securing the location, promotional items, and sponsors, hiring artists to support the event, and creating advertising for the event. • Met with radio Program Directors or Program Managers to get new releases added to rotation. • Created and set up displays in music stores and lifestyle locations to garner awareness for new releases and artist's tours. • Acted as the local point of contact for touring artists.A sampling of the artists I worked with:Lords of AcidRamsteinFront 242C-Tec (Jean Luck De Meyer, Marc Heal, Ged Denton, Julian Beeston) Drain STHDerrek MayLaurent GarnierChris Whitley