Michelle Andrizzi Email & Phone Number

Beverly Hills

UTA Entertainment & Culture is a dedicated consulting practice integrated in one of the world’s largest and most influential talent agencies. Dual role driving client work with some of the biggest brands and overseeing department operations, including hiring, finances, and mentorship.Serve as Google relationship lead, driving programming, partnerships, and integrations work streams with Google: Assistant, Bard, Brand Studio, Hardware, and Pixel. Over the past five years, I've had the pleasure of launching bespoke partnerships focused on advancing the careers of underrepresented communities in partnership with Array, Producers Guild of America, Women in Film, Motown, and Issa's Rae audible-company Raedio, while simultaneously identifying film, tv, and music opportunities for the suite of Google products to integrate into. Lead the Delta Air Lines business, sitting across Sales, Marcomms, and In-Flight Entertainment (IFE), connecting teams to the world of entertainment and production entities. With IFE, I'm responsible for identifying and curating new content & partners for their seatback system, Delta Studio. Personal highlight: Strategized and brought to life a first-of-its-kind partnership for the airline with Netflix's Queer Eye that showcased the Fab Five in a Delta safety video, a custom QE episode highlighting a Delta employee, and experiential activations around the campaign.

Greater Los Angeles Area

Gen Art is an international organization dedicated to showcasing emerging talent in film, fashion, visual and culinary arts. Gen Art activates immersive programs across digital, runway, and live events to spur organic reach for its clients. --Led client relationshipsConceptualized and oversaw production of all creative assets for Gen Art and 5 fashion brands: collateral ranged from brand sites to digital & printed lookbooks, sales & press materials, video reels, and social channelsMCDONALD'SExecutive Producer of a "culinary experiment" in Los Angeles with celebrity chef Neal Fraser who secretly served reconstructed McDonald’s food unbeknownst to 40 culinary influencers in a fine-dining setting. All to change the perception of the fast food chain's ingredients. Gen Art was hired to conceptualize, design, hire, and manage relations among the global PR firm, Chef's team, and event staff for the evening. For a taste of coverage, please google "McDonald's and Neal Fraser"NEW YORK FASHION WEEKLed re-branding efforts for Fresh Faces in Fashion; Gen Art's signature fashion program built on the premise of identifying & growing the world's next biggest designer. We launched Zac Posen many years ago.Produced five runway shows during SS'16 and FW'16 seasons at Pier 59 Studios and Moynihan Station for over 400+ attendees per night. Tripped over Molly Shannon backstage at the Nike/Levi's Kids Rock! show.

Nyc

AETNAIntegrated lead across strategy and digital builds, content creation and site maintenance, and analytics measurementLed redesign development & measurement of B2C website with an overall budget of $3MMSupported content strategy & UX exercise auditing 38 client-owned web sites to determine whether sites should be sunset, kept, or integrated. Engagement opened doors for organization-wide site governance Developed quarterly trends report for external stakeholders, highlighting innovations in the health & digital space that have business implications for healthcare organizationManaged an integrated team of 15+

Greater New York City Area

NEUTROGENA Strategized and executed workflow based on business goals and objectives, with an overall budget of $2.1MM in 2013. Projects included: style guide, microsites, landing pages, banners, editorial calendar development, content creation, and measurement of social channelsSupported development of first comprehensive content strategy to define digital future for the master brand and its 17 subcategoriesPAYPAL Led strategic & creative execution (eCRM, landing page, banners) for free two-day shipping pilot program alongside nine selected merchants; launched in October 2013Managed partnership focused on 18-24 year-old acquisition through ambassador program which increased P2P transactions and generated cross-country brand buzz associations with college studentsNESTLE WATERS NORTH AMERIASupported Discovery and Requirements phase to flesh out UX/architecture for the development of a web-based customer service tool that streamlines current processes, provides behavioral data on customers, and increases cross-selling NWNA products

Los Angeles, Ca

Facilitated the needs of firm’s largest client on projects whose parameters often changed quickly. Supported growth of client revenue by 25% over 2.5 years. Managed database of 10,000+ leads. Improved efficiency by systematically recoding leads, which resulted in 10% more phone calls each week.Responsible for obtaining written approvals and materials from all 105 trade show partners before submitting to BPA Worldwide for yearly circulation audit. Improved regulatory compliance with BPA from 75% to 98%.

Hollywood, Ca

Primary freelance writer on a variety of traditional and interactive marketing campaigns, including websites, e-mails, print ads, outdoor media, brochures and direct mailers. Responsible for print and web marketing campaign that resulted in a 60% increase in product footprint on the East coast. Gained national exposure for client on talk shows, including ABC’s Good Morning America, CNN Anderson Cooper 360, and NBC’s Today Show. Helped client gain major affiliations with brands such as Gap, Levi’s and DKNY Jeans.

Masters, Communication Management

Summer Abroad, Art Direction

Semester Abroad, Fine Arts

Bachelors, Photocommunications, English Writing + Rhetoric

Activities and Societies: Honor SocietySumma Cum Laude, 2008 Full Academic Scholarship, 2004-2008 Benjamin A. Gilman International.