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Michelle A Rowe Email & Phone Number

Senior Director of Marketing at Imagine Communications
Location: Dallas-Fort Worth Metroplex, United States, United States 11 work roles 3 schools
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Current company
Imagine Communications
Role
Senior Director of Marketing
Location
Dallas-Fort Worth Metroplex, United States, United States
Company size
575 employees

Who is Michelle A Rowe? Overview

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Michelle A Rowe is listed as Senior Director of Marketing at Imagine Communications, a company with 575 employees, based in Dallas-Fort Worth Metroplex, United States, United States. AeroLeads shows a matched LinkedIn profile for Michelle A Rowe.

Michelle A Rowe previously worked as Engagement Director at Alignorg Solutions - Differentiation By Design® and Director Channel Activation Marketing at Federal Express Corporation. Michelle A Rowe holds Mba, Marketing from Seattle University.

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Imagine Communications

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Profile bio

About Michelle A Rowe

Accomplished business executive with extensive experience across technology and consumer industries. I am a strategic thought leader skilled in leveraging customer and market insights to drive improvements in product quality, optimize go-to-market strategies, and enhance customer experiences. I have a history of leading large, cross-functional programs globally and delivering growth through innovative, customer-centric initiatives.With over 20 years of leadership, I have a proven track record of building efficient and effective marketing organizations. I’ve successfully managed diverse marketing functions—including digital marketing, research, advertising, and strategy—while working extensively with major agencies to drive impactful, multimillion-dollar campaigns. My experience extends beyond marketing to fostering high-performing teams and implementing strategies that consistently deliver new customers, revenue growth, and enhanced competitive positioning.

Current workplace

Michelle A Rowe's current company

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Imagine Communications
Imagine Communications
Senior Director of Marketing
Texas, United States
Website
imaginecommunications.com
Employees
575
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11 roles · 26 years

Michelle A Rowe work experience

A career timeline built from the work history available for this profile.

Director Channel Activation Marketing

Federal Express Corporation
  • Lead professional team managing channel integration in annual US marketing plans. Responsible for channel-based performance and innovation to grow channel programming opportunities.
  • Sales channel: Develop customer-facing content for FedEx sales professionals. Publish to Highspot sales platform and measure leads. Support 50+ field sales events annually.
  • Retail channel: Produce marketing materials for over 50,000 US retail locations. Manage digital local search and store locator on FedEx.com globally. Collaborate with Retail Operations on field communications, retail.
  • Website channel: Develop and publish all US content on FedEx.com and Office.FedEx.com ecommerce site, including SEO functions. Launch monthly tests to drive increased conversion into acquisition, revenue generating and.
Mar 2024 - Sep 2024

Director, Performance Marketing

Federal Express Corporation
  • Supervised team of digital marketers managing go-to-market activities in owned and paid media. Delivered positive results in improving FedEx.com traffic and SEM ROI. Specific areas of responsibility included:
  • Website: Executed all US fedex.com content efforts, including daily content and platform management, SEO functions, personalization, testing, and website analytics. Partnered with global web teams on similar platform.
  • Paid and Owned Media: Managed US paid media programs. Lead US Paid Search media practice. Managed US email program.
  • Digital Analytics: Monthly analysis of all campaign and channel performance. Partnered with Martech team across Adobe, Optimizely, and Salesforce tools.
Jan 2021 - May 2024

Director, Retail Marketing

Fedex

Memphis, TN, US

  • Managed marketing professional staff supporting US FedEx Retail locations including partnerships with Dollar General, Walgreens, Albertsons and more. Team performance metrics included improving revenue and customer.
  • Store merchandising: Designed and executed tests to improve in-center experience and support launch of new products and services. Projects included complete refresh of store, design of innovative retail footprints.
  • Marketing strategy & execution. Led marketing investment recommendations for owned, paid and earned tactics.
  • Loyalty programs. Managed loyalty program that drove affinity, higher order value and more frequent transactions.
Nov 2011 - Jan 2021

Director, Product Marketing

Intuit

Mountain View, California, US

  • Managed team of 7 brand managers in execution of annual marketing including product positioning, messaging, pricing, sales training and programs, as well as marketing communications. Leadership of divisional SaaS-based.
  • Managed divisional "Design for Delight"/Innovation Catalyst strategy- including resourcing, scheduling and educating teams on customer-led innovation in product, marketing and support organizations
Jul 2010 - Nov 2011

Director, Consumer Insights, Strategy & Segmentation

T-Mobile

Bellevue, WA, US

  • Managed team of market research and segmentation specialists and annual budget of $6M focused on the consumer wireless phone and mobile broadband business.
  • Supervised and published insights for projects including broadcast advertising concept and copy testing, brand and satisfaction business trackers, positioning, messaging, and offer testing, as well as ethnographic and.
Jun 2009 - Jul 2010

Director, Electronics & Accessories

Dell

Round Rock, Texas, US

Manage US Consumer Electronics and Accessories business for Dell -- both web and phone-based. P&L ownership, as well as brand management, marketing and merchandising management/supervision for team of 18. Responsibile for full annual go to market plan, balancing revenue, margin, and GM% growth from over 10,000 consumer electronic skus, as well as multiple.

Mar 2007 - Feb 2008

Director, Consumer Insights & Segmentation

Dell

Round Rock, Texas, US

Managed marketing research staff and consultancies in driving qualitative and quantitative customer insights, customer segmenation, and campaign and advertising metrics. Responsibile for multi-million dollar marketing research budget for US Consumer and Small Business Audience.

Aug 2005 - Mar 2007

Director, Windows Marketing

Microsoft

Redmond, Washington, US

Director, Windows XP ProfessionalDirector, Windows Consumer SecurityDirector, Windows Consumer MarketingManaged global P&L product marketing teams in development and delivery of world-class go-to-market and launch plans. Managed team of 15 directly, as well as over 100+ employees virtually via large indirect teams. Responsible for multi-million dollar.

2000 - 2005 ~5 yrs

Group Marketing Manager, Advertising & Communications

Microsoft

Redmond, Washington, US

Group Manager, Marketing Communications & AdvertisingGroup Manager, Microsoft.com Web & Partner StrategyGroup Manager, Microsoft.com Editorial ProgrammingMarketing Manager, packaging and direct marketing

Oct 1991 - Jan 2000
Team & coworkers

Colleagues at Imagine Communications

Other employees you can reach at imaginecommunications.com. View company contacts for 575 employees →

KS Kavya Sree Kavya Sree Colleague at Imagine Communications Markham, Ontario, Canada, Canada View → MH Maria Holman Maria Holman Colleague at Imagine Communications Brunswick, Georgia, United States, United States View → NL Nhid L. Nhid L. Colleague at Imagine Communications Canada, Canada View → NJ Neetu Jaiswal Neetu Jaiswal Colleague at Imagine Communications Sunnyvale, California, United States, United States View → BT Brian Tang Brian Tang Colleague at Imagine Communications Hong Kong SAR, Hong Kong View → SL Sue Lewis Sue Lewis Colleague at Imagine Communications Richmond, Virginia, United States, United States View → BC Bb Cc Bb Cc Colleague at Imagine Communications Malta, Malta View → JA Jack Alterman Jack Alterman Colleague at Imagine Communications Longmont, Colorado, United States, United States View → AM András Mikó András Mikó Colleague at Imagine Communications Waterloo, Ontario, Canada, Canada View → TU Trevor Urbshas Trevor Urbshas Colleague at Imagine Communications Guelph, Ontario, Canada, Canada View →
3 education records

Michelle A Rowe education

Mba, Marketing

Seattle University

B.S. Marketing, Marketing

Illinois State University

Education record

Minnesota State University Moorhead
FAQ

Frequently asked questions about Michelle A Rowe

Quick answers generated from the profile data available on this page.

What company does Michelle A Rowe work for?

Michelle A Rowe works for Imagine Communications.

What is Michelle A Rowe's role at Imagine Communications?

Michelle A Rowe is listed as Senior Director of Marketing at Imagine Communications.

Where is Michelle A Rowe based?

Michelle A Rowe is based in Dallas-Fort Worth Metroplex, United States, United States while working with Imagine Communications.

What companies has Michelle A Rowe worked for?

Michelle A Rowe has worked for Imagine Communications, Alignorg Solutions - Differentiation By Design®, Federal Express Corporation, Fedex, and Intuit.

Who are Michelle A Rowe's colleagues at Imagine Communications?

Michelle A Rowe's colleagues at Imagine Communications include Kavya Sree, Maria Holman, Nhid L., Neetu Jaiswal, and Brian Tang.

How can I contact Michelle A Rowe?

You can use AeroLeads to view verified contact signals for Michelle A Rowe at Imagine Communications, including work email, phone, and LinkedIn data when available.

What schools did Michelle A Rowe attend?

Michelle A Rowe holds Mba, Marketing from Seattle University.

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