Michelle A Rowe Email and Phone Number
Accomplished business executive with extensive experience across technology and consumer industries. I am a strategic thought leader skilled in leveraging customer and market insights to drive improvements in product quality, optimize go-to-market strategies, and enhance customer experiences. I have a history of leading large, cross-functional programs globally and delivering growth through innovative, customer-centric initiatives.With over 20 years of leadership, I have a proven track record of building efficient and effective marketing organizations. I’ve successfully managed diverse marketing functions—including digital marketing, research, advertising, and strategy—while working extensively with major agencies to drive impactful, multimillion-dollar campaigns. My experience extends beyond marketing to fostering high-performing teams and implementing strategies that consistently deliver new customers, revenue growth, and enhanced competitive positioning.
Imagine Communications
View- Website:
- imaginecommunications.com
- Employees:
- 575
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Senior Director Of MarketingImagine CommunicationsTexas, United States
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Engagement DirectorAlignorg Solutions - Differentiation By Design® Sep 2024 - PresentUs -
Director Channel Activation MarketingFederal Express Corporation Mar 2024 - Sep 2024Lead professional team managing channel integration in annual US marketing plans. Responsible for channel-based performance and innovation to grow channel programming opportunities. • Sales channel: Develop customer-facing content for FedEx sales professionals. Publish to Highspot sales platform and measure leads. Support 50+ field sales events annually.• Retail channel: Produce marketing materials for over 50,000 US retail locations. Manage digital local search and store locator on FedEx.com globally. Collaborate with Retail Operations on field communications, retail merchandising and planograms, and revenue metrics.• Website channel: Develop and publish all US content on FedEx.com and Office.FedEx.com ecommerce site, including SEO functions. Launch monthly tests to drive increased conversion into acquisition, revenue generating and loyalty programs. Global FedEx.com Home Page program management. -
Director, Performance MarketingFederal Express Corporation Jan 2021 - May 2024Supervised team of digital marketers managing go-to-market activities in owned and paid media. Delivered positive results in improving FedEx.com traffic and SEM ROI. Specific areas of responsibility included:• Website: Executed all US fedex.com content efforts, including daily content and platform management, SEO functions, personalization, testing, and website analytics. Partnered with global web teams on similar platform, technology, and programming best practices. • Paid and Owned Media: Managed US paid media programs. Lead US Paid Search media practice. Managed US email program. • Digital Analytics: Monthly analysis of all campaign and channel performance. Partnered with Martech team across Adobe, Optimizely, and Salesforce tools.
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Director, Retail MarketingFedex Nov 2011 - Jan 2021Memphis, Tn, UsManaged marketing professional staff supporting US FedEx Retail locations including partnerships with Dollar General, Walgreens, Albertsons and more. Team performance metrics included improving revenue and customer experience. • Store merchandising: Designed and executed tests to improve in-center experience and support launch of new products and services. Projects included complete refresh of store, design of innovative retail footprints, digitizing store signage and merchandising across US, Mexico, and Canada.• Marketing strategy & execution. Led marketing investment recommendations for owned, paid and earned tactics.• Loyalty programs. Managed loyalty program that drove affinity, higher order value and more frequent transactions. -
Director, Product MarketingIntuit Jul 2010 - Nov 2011Mountain View, California, Us• Managed team of 7 brand managers in execution of annual marketing including product positioning, messaging, pricing, sales training and programs, as well as marketing communications. Leadership of divisional SaaS-based product lines, with P&L responsibility for $350M+ in annual revenue.• Managed divisional "Design for Delight"/Innovation Catalyst strategy- including resourcing, scheduling and educating teams on customer-led innovation in product, marketing and support organizations -
Director, Consumer Insights, Strategy & SegmentationT-Mobile Jun 2009 - Jul 2010Bellevue, Wa, Us• Managed team of market research and segmentation specialists and annual budget of $6M focused on the consumer wireless phone and mobile broadband business.• Supervised and published insights for projects including broadcast advertising concept and copy testing, brand and satisfaction business trackers, positioning, messaging, and offer testing, as well as ethnographic and market segmentation studies. -
Director, Electronics & AccessoriesDell Mar 2007 - Feb 2008Round Rock, Texas, UsManage US Consumer Electronics and Accessories business for Dell -- both web and phone-based. P&L ownership, as well as brand management, marketing and merchandising management/supervision for team of 18. Responsibile for full annual go to market plan, balancing revenue, margin, and GM% growth from over 10,000 consumer electronic skus, as well as multiple million dollar marketing budget. Worked with business vendors (third party) on exclusive product development as well as with internal product development teams in Asia. -
Director, Consumer Insights & SegmentationDell Aug 2005 - Mar 2007Round Rock, Texas, UsManaged marketing research staff and consultancies in driving qualitative and quantitative customer insights, customer segmenation, and campaign and advertising metrics. Responsibile for multi-million dollar marketing research budget for US Consumer and Small Business Audience.
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Director, Windows MarketingMicrosoft 2000 - 2005Redmond, Washington, UsDirector, Windows XP ProfessionalDirector, Windows Consumer SecurityDirector, Windows Consumer MarketingManaged global P&L product marketing teams in development and delivery of world-class go-to-market and launch plans. Managed team of 15 directly, as well as over 100+ employees virtually via large indirect teams. Responsible for multi-million dollar international launch and promotional marketing budgets. -
Group Marketing Manager, Advertising & CommunicationsMicrosoft Oct 1991 - Jan 2000Redmond, Washington, UsGroup Manager, Marketing Communications & AdvertisingGroup Manager, Microsoft.com Web & Partner StrategyGroup Manager, Microsoft.com Editorial ProgrammingMarketing Manager, packaging and direct marketing
Michelle A Rowe Education Details
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Seattle UniversityMarketing -
Illinois State UniversityMarketing
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Minnesota State University Moorhead
Frequently Asked Questions about Michelle A Rowe
What company does Michelle A Rowe work for?
Michelle A Rowe works for Imagine Communications
What is Michelle A Rowe's role at the current company?
Michelle A Rowe's current role is Senior Director of Marketing.
What schools did Michelle A Rowe attend?
Michelle A Rowe attended Seattle University, Illinois State University, Minnesota State University Moorhead.
Who are Michelle A Rowe's colleagues?
Michelle A Rowe's colleagues are Jeff Gierhart, Dax Pearson, Wilson Wong, Maria Torres, Elaine Dobkowski, 王娇娜, Mehran Khan.
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