Michelle A. Travis Email & Phone Number

Milwaukee, Wi, Us

Columbus, Ohio, United States

Reports to the Vice President of Marketing and Business Development focused on strategy and implementation for the core business.

•Led and developed a team throughout North and South America focused on three major markets covering strategy, marketing projects, and marketing communications.•Led activities with local market and language in mind for each launch and initiative with key attention to application nuances. •Built and developed a new team across US, Mexico and Brazil,creating processes post reorganization inclusive of strategy, project management, market development and marketing communications while optimizing financial expense impact.• Revitalize positioning of mature product line to new applications to generate new revenue sources through innovation and trend capitalization in coatings, industrials, plastics, printing, transportation (aerospace and rail), and cosmetics.• Created business cases based on financial and sales data, market intelligence, voice of customer, trend inspiration, industry experts for strategic direction of the business and aligns with global and regional stakeholders to move forward involving regulatory, finance, commercial sales, product management, procurement and strategy.• Led marketing strategy development translating into commercial strategies, customer acquisition targets, roadmaps, launches, training, budget forecasting and result, as well as tying initiatives to revenue impact and total EBIT return.• Introduced digital presence and connection to customer base in the region through a digital promotional and purchase access point project reducing operational costs and increasing market interaction.• Developed data backed marketing processes internally utilizing market data, finance and sales data, Tableau, SFDC, and Power BI.

• Performed as a trusted advisor and business consultant to obtainunderstanding and give guidance on business risks and strategybeyond the numbers to business partners.• Analyzed financial, operations, commercial and market data toidentify opportunities for improvement targets to achieve better revenue results through data sets with SFDC, Power BI, Tableau and external trend and customer data.• Consulted and developed business cases regarding asset investments, product production, customer price offerings, terms offered, contracts with customers and suppliers, and ad hoc reviews of business needs.• Implemented customer level product forecasting system for improved transparency to the business for planning of finance, demand, production and investment. Facilitated improved view into the health and future performance of the business influencing ten- year strategy.•Utilized by account and product system based forecasting system to improve forecasting outlook and impacts on operations, demand planning, account performance versus target and indicators of industry impacts.•Responsible for regulatory and sales and promotion global spend areas to drive forecast accuracy, challenge return on investment and understand spending patterns.

Greater Philadelphia Area

• Developed regional strategy regarding industrial decorativebusiness, marketing plan and implements tactical plan with business partners in a cross functional, global environment with senior management agreement.• Business development of new application and market areas for existing and new product launches based on SFDC, financial reports, and market data to determine areas of revenue growth impact.• Initiated Americas marketing multiplier approach with external partners for development of targets to fill future pipeline and reach new markets.• Created formalized training program for sales team presented in multiple formats for new products and technology launches, account management initiatives with curated B2B approach.

Southfield, Mi

•Performs as the manager of a portfolio of products while working with industry marketing, technical, sales, supply chain, customer care, regulatory, procurement, global product management, global marketing, and business management to achieve financial results while managing product portfolio life cycles, strategic initiatives, broad scale projects, and customer needs.• Managed and steered a portfolio of 400+ products valued at $75million while working with diverse industry stakeholder base.• Implemented portfolio harmonization regionally to manage the portfolio based on analysis of low-margin, low volume, marketcompetitive landscape and generated $1M in revenue through priceincrease strategy development and implementation.• Developed communication assets for sales on multiple topics: rawmaterials, allocations, product marketing, shortages, new product launches, product withdrawals, opportunities.

Charlotte, North Carolina

• Functions as liaison for GKAM accounts between finance, sales, marketing, supply chain, plant engineering, operations, research and development, technical support, and customer care to meet and track customer needs and progress through influence.• Created strategy for North America product launch identifying targetcustomers, negotiating with tollers and warehouses and securedcommitment with cross functional stakeholders.• Executed data analytics strategy and tools to generate cost savings,continuous improvement through creating new processes and business information dashboards for streamlined decision making.

Positioned as a liaison between Human Resources, Tax, Treasury, Legal and Finance on interrelated matters not limited to payroll, benefit plans, group insurance, and compensation. Additionally, responsible for working with external auditors to prepare benefit plan audits and financials for the Department of Labor.

Deloitte is one of the “big four” professional services firm and the second largest in the world by revenue operating in more than 150 countries providing audit, tax, consulting, enterprise risk, and financial advisory services. • Developed project scope, completed analytics, and led teams to complete audit projects.• Served as main contact for the client relationship and creating value beyond regulation requirements by identifying process weaknesses and improving reporting quality at the client.• Supervised and managed a team of staff [2 to 5 people] to execute project and develop their audit skills.• Directly reported to senior management and partners regularly on budgets, status, challenges, staffing and the client relationship. • Applied research and experience to develop solutions for client concerns, issues, and reporting.Focus industries: Pensions, Benefit Plans, Industrial, Manufacturing

KPMG is one of the largest professional services companies in the world and one of the “big four” firms providing audit, tax, and advisory services not limited to management consulting, risk consulting, and transactions & restructuring. • Recommended improvements to management regarding monitoring, application, and general financial controls, and SOX consultation as applicable to assist client in better reporting or improved quality of processes. • Executed project engagements by: assessing and documenting client processes, performing analytical procedures to identify risk and focus areas, and incorporating client needs.Focus Industries: Insurance, Banking, Hedge Funds, Mutual Funds, Manufacturing, Pensions, Benefit Plans

Doctor Of Philosophy - Phd, Business Administration

I began the doctoral process with a DBA (Doctorate of Business Administration) goal with coursework with a strong focus on the application.

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration - Bba, Accounting And Marketing

Activities and Societies: Resident Assistant (RA), Accounting Club, Student Executive Council, SGA, Chair of the Student Affairs Committee.