Michelle Hicks Email & Phone Number

Pittsburgh, Pa, Us

Greater Pittsburgh Area

Responsible for oversight and Delivery of client and corporate marketing services including Print & Promotional Marketing and Technology Solutions. -Provide strategic guidance for program development and execution. -Establish overall client and vendor relationship standards and workflows for the client delivery team. Partner with leadership to identify strategic direction.

Cranberry Township, Pa

Lead internal teams to design, develop and deliver successful marketing, loyalty and referral programsRetail:- Partnered with one of the fastest growing retailers offering the newest fashion trends for girls and guys to improve effectiveness of marketing initiatives and drive sales- Oversaw email and web creative for retailer’s digital initiatives- Assisted with ecommerce launch- Managed creative & production for in-store signage and coupons for all of the retailer’s 1,000+ locations- Ran partner sweepstakes to increase brand engagement- Manage social campaigns through Facebook, Twitter, tumblr and Pinterest Sports & Entertainment:- Partnered with major sports network and created promotion to increase listener/viewer engagement and spread excitement- Created sweepstakes for morning drive time radio show/TV simulcast - Encouraged listeners to enter daily via text, online and phone- Results:- Increased listenership and visits to network’s landing page- Nearly 1.5 million entries throughout the promotion, average daily entries of around 50,000Referral Program:- Created referral program to encourage consumers to promote the brand and generate orders through referrals- Continually enhance the program to optimize user experience, including transforming it into a social advocacy program and launching a mobile site- Promote program with bonus incentives, instant win games and sweepstakes, direct mail promotions and mobile-only offers- Obtained solid ROIs-over 300% in 2011 and near 300% in 2012Loyalty Program:- Created a loyalty program to drive deeper engagement and satisfaction of core customers- Develop relationships with select retailers and launch partnerships that offer exclusive deals to client’s customers- Promoted acquisition and engagement campaigns using geo-targeted digital touch-points- Drove over 10 million visits and over 17 million page views- Participants had lower churn rate than non-participants (nearly 15%)

- Secured annual agency retainer for loyalty and referral programs with Fortune 15 telecommunications client based on ability to understand client objectives and competitive environment to deliver unique, targeted solutions that current agencies of record could not deliver- Responsible for all operational aspects of the Pittsburgh campus, leading all departments- Account Services, Business Analysis, Production, Software Engineering, HR & ITAccountable to the CEO for P &L for $14M in revenue- Owned Management Forecast, a company-wide measure of pipeline, revenue and profitability- Lead a Deal Review Board to determine opportunity viability, develop delivery plans, pricing and profit margin/budget goals- Implemented and exemplified project and account management best practices- initiative, ownership and removing roadblocks to success- Deep knowledge of project goals and KPIs in order to develop clear action plans- Managed resources and delivery to our target margin and timeline - Promoted teamwork-fosters mutual respect and understanding and communication effectiveness - Championed the implementation of time tracking, collaboration, workflow and portfolio management systems to improve project forecasting, profitability and accountability

Cranberry Twp.

Greater Pittsburgh Area

Refined and managed the Search Engine Marketing Practice which serviced over 30 clients Provided strategic and tactical marketing consultation to brand/product managers and partnersDeveloped and enhanced client deliverables, which included a detailed project plan, training manual, scoping document, comprehensive recommendations and ongoing consulting and analysisManaged account/project managers and strategists focused on exceptional client service and cutting edge marketing strategiesWorked with the VP of Marketing on the development of strategy, positioning, and pricing

Mba, Marketing

MBA

Bs, Business Management

Business

Education record