Graphic Designer
Elle Marie Calligraphy & Design
Dallas/Fort Worth Area
Founder and owner of a marketing and design company, specializing in brand strategy, logo design, font creation, and special event calligraphy. Build a cohesive brand voice, look, and feel for 50+ unique and repeat clients. Initiate a branding strategy that resonates with their customers. Plan projects, outline the scope and execute delivery, balancing the needs of multiple clients with competing timelines and priorities. Negotiate pricing and timeline, providing clear expectations through verbal and written agreements. Implement SEO plan and monitor effectiveness.Brand Strategy, Graphic and Logo Design—70%● Facilitate customer-centered brand strategy sessions, gaining an understanding of the full scope of branding needs, goals, and priorities.● Research and develop multiple stylescapes, inspiring brand look, feel and voice.● Craft graphics including brand logos, custom fonts, and digital and print graphics. ● Create a comprehensive marketing campaign with print and digital collateral, indoor and outdoor signage, clothing, website design and development, and social media campaigns.● Tools of the trade: Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere Pro). Social media (Facebook, Instagram, Pinterest, Twitter, YouTube).Font Creation and Customization—15%● Visualize, draft and create high-resolution, custom fonts starting with hand-lettered characters, scan and refine carefully on the computer.● Fonts used by graphic designers and entrepreneurs to create digital and print collateral. ● Tools of the trade: Adobe Illustrator and Glyphs software.Special Event Calligraphy—15%● Hand-letter special event invitations and custom art gifts. ● Promote calligraphy classes, leveraging social media business and event pages, Google posts, local event calendars, and referrals.● Tools of the trade: High-quality paper and pens.
