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Hi! I'm the CEO and Cofounder of Crowdmark, a collaborative grading and assessment solution for higher education that enables educators to grade more effectively and students to receive richer feedback, faster. We currently serve universities, colleges and secondary schools around the globe with our in-person paper-based and digital assessment solution.As the Founder of DesignedUX, we work with start-ups and organizations to design and create exceptional products and experiences. We've built custom solutions for Fortune 500 companies, worked with higher education institutions in enterprise software and international marketing, built MVP's for start-ups and provided winning 'go to market' strategies to earn their first customers.In my role as Entrepreneur-in-Residence for the Ryerson DMZ (the leading business incubator for tech startups in Canada) I advise startup CEO/founders on customer acquisition, marketing, design and product strategy. We help startups build great businesses by connecting them with customers, capital, experts and a community of entrepreneurs and influencers. Previously, I was the Chief Customer Officer for Savvica, an online marketing company focused on international education. As a member of the founding team of this venture capital backed start-up, I built a global customer base from the ground up to over 260 higher education customers. And, helped grow our flagship product, LearnHub, to be the #1 Education site in the world's largest student market with over 20 million visitors annually. I have also led business development and sales for a corporate training and performance company Prospero Learning Solutions acquired by GP Strategies Corporation (NYSE: GPX), Desire2Learn (D2L) a leading provider of enterprise eLearning solutions (TSE: DTOL).Specialties: Helping to start, build and grow successful companies.
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Ceo And CofounderCrowdmarkToronto, On, Ca
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Ceo & CofounderCrowdmark Nov 2018 - PresentToronto, On, CaCrowdmark is a grading and assessment solution that enables educators to grade paper-based and digital exams and assignments 3X faster than traditional workflows. Instructors can give richer, more formative feedback directly on the student's answer. We offer both synchronous and asynchronous remote exams and assignments. In-person paper-based exams are scanned and uploaded into Crowdmark where educators can grade anytime, anywhere. Crowdmark automatically grades multiple choice bubble sheets.We serve universities and colleges around the globe including Canada, USA, UK, Europe, Asia Australia and New Zealand. Crowdmark holds a USA Patent US9805614B2.
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Cmo & CofounderCrowdmark Mar 2014 - Nov 2018Toronto, On, CaCrowdmark is a collaborative grading and assessment solution that enables educators to evaluate student work more effectively. We digitize the paper-based exam and homework workflow enabling educators to grade 3X faster while leaving richer feedback for students. We're hiring!
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Founder & CeoDesignedux Sep 2013 - PresentToronto, On, CaDesignedUX is a User Experience Design firm that partners with start-ups and organizations to create exceptional products and experiences. We are passionate about working with organizations making a positive social impact through innovative and disruptive solutions. With a proven track record of building successful start-ups, we also provide customer acquisition and marketing strategy to help you move your business forward. We take a holistic approach by designing not only the user experience of your product but the customer experience as a whole.https://designedux.com/ -
Entrepreneur In ResidenceThe Dmz At Ryerson University Jul 2016 - Mar 2020Toronto, Ontario, CaThe DMZ (formerly the Digital Media Zone) at Toronto Metropolitan University is one of Canada’s largest business incubators for emerging tech startups. The top-ranked university incubator in the world, it helps startups succeed by connecting them with customers, advisors, influencers and other entrepreneurs.I was the lead advisor for the Women Founders accelerator program designed to help early-stage women-led startups secure early revenue and find their product-market fit. The four-month accelerator program, launched in partnership with Scotiabank and Tangerine, is fueling the success of Canadian women innovators. Also participated as an advisor to 6 companies in the Mastercard Women in Entrepreneurship program.Overall I advise start-up founders and CEO's on sales, product market fit, customer acquisition, and user experience.- 2016 Outstanding Volunteer Award- 2015 Advisor Award -
Chief Customer OfficerSavvica Feb 2008 - Jun 2013Savvica is an innovative higher education marketing company with a focus on India. We operate 3 websites including LearnHub.com, JumboTests.com, and StudyPlaces.com (acquired). Combined, the sites have millions of pages of original content, primarily study abroad, test prep, and career counseling resources.LearnHub.com is the #1 education site in India based on monthly visitors, engagement, registrations, and overall online market penetration. In May 2011, over 2.5M students used LearnHub, making it the 12th overall most popular website in India, according to QuantCast.We specialize in international student recruitment marketing for higher education providing expertise in social media, online marketing and recruiting international students. We work with over 260 colleges, universities and graduate schools in the U.S.A, UK, Canada, India and Korea.
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Business Development ManagerProspero Learning Solutions Inc., A Division Of Gp Canada Co. Jan 2006 - Feb 2008Prospero Learning Solutions (Acquired by GP Strategies) provides custom learning and performance solutions to both the public and private sector including Fortune 500 companies, government and higher education.I led all new business development at this start-up, consistently exceeding my targets. I led entry into the US market and successfully steered all aspects of new business development through re-branding. Utilizing my expertise in instructional design, adult learning theory, performance improvement and web-based learning technology I secured projects with:- The Coca-Cola Company- A&W Food Services - BMO Financial Services- Canadian Securities Institute- Dominion of Canada Insurance- CIBC- Ontario Lottery & Gaming- Rexall Drugs- The Co-operators Insurance- The Centre for Diversity- Bata Shoes
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Regional Sales ManagerDesire2Learn 2004 - 2006Kitchener, On, CaDesire2Learn Incorporated is a leader in providing innovative eLearning solutions to academic and other leading organizations around the world. Offerings include an Enterprise eLearning Suite, which is comprised of the web-based Learning Environment (LMS), ePortfolio, Learning Repository, and LiveRoom.I was the highest performing sales executive consistently exceeding my targets by a large margin. I secured strategic accounts in publishing, higher education, broadcasting and research that were pivotal to accelerating the company's phenomenal growth. I managed territories in both the US and Canada and was a key contributor to the development of this start-up's sales process and organization. -
Vice-PresidentWilder & Associates Jan 2002 - Jun 2004Toronto, Ontario, CaFounded in 1994, Wilder & Associates was a pioneer in providing services for the World Wide Web. W&A offers a broad range of services, including marketing, search engine optimization, branding and design, secure web hosting, disaster recovery, and innovative development solutions. I was responsible for new business development and project management. Most notably, I successfully ran the SEO and SEM campaign for Canadian Tire Corp. (Canada's largest retailer) exceeding all marketing goals. I also provided internet consulting services to leading financial services providers (in Toronto and NY), healthcare services providers, and SME's.
Michelle Caers Skills
Michelle Caers Education Details
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Nottingham University Business SchoolStrategy And Organizational Development -
Western UniversityPolitical Science
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Universite Canadienne En FranceSecond Year Exchange
Frequently Asked Questions about Michelle Caers
What company does Michelle Caers work for?
Michelle Caers works for Crowdmark
What is Michelle Caers's role at the current company?
Michelle Caers's current role is CEO and Cofounder.
What is Michelle Caers's email address?
Michelle Caers's email address is mc****@****ail.com
What is Michelle Caers's direct phone number?
Michelle Caers's direct phone number is +141641*****
What schools did Michelle Caers attend?
Michelle Caers attended Nottingham University Business School, Western University, Universite Canadienne En France.
What skills is Michelle Caers known for?
Michelle Caers has skills like Strategy, Business Development, Entrepreneurship, Leadership, Start Ups, New Business Development, Management, Team Building, Sales, Marketing, Social Media, Social Media Marketing.
Who are Michelle Caers's colleagues?
Michelle Caers's colleagues are Maggie Wood, Jamie Gilgen, Graeme Turner, Mike Hoyle, Agustín D'alessandro, Robert Berdahl, Wesley M..
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