Michelle Carpenter Email & Phone Number

United States

Norfolk, Virginia, United States

• Teach courses in the classroom, via 2-way at various sites in Hampton Roads, and through teletechnet (more than 30 sites in and out of Virginia) on the topics of public relations, social media marketing, special projects classes, marketing strategy, and principles of marketing. • Presented multiple teaching awards/distinctions during the past decade including the FACULTY TEACHING AWARD for non-tenure track professors by the Strome College of Business in 2019 and 2013, EV Williams Fellow for Excellence in Teaching and Service in 2016, 3 Shining Star Awards for outstanding teaching, and honored as Most Inspirational Faculty Member in the Strome College in May 2012.• Earned a Certificate of Achievement and became Social Marketing Certified by Hootsuite Academy in July 2017. • Served as the Faculty Co-Lead for a Study Abroad Trip to London during Spring Break in March 2019.• Led a social media marketing project in the spring of 2018 for Society of American Military Engineers (SAME). • Led a class of sixteen junior and senior marketing majors as they developed a social media marketing plan for Radical Skincare, an ODU Alum based company out of California in Fall 2015. • Served on a review panel for four separate public relations publications for the Oxford University Press. • Chapter Advisor of the ODU American Marketing Association (AMA) Club – helped revive the club and re-established ties with the Hampton Roads Professional Chapter of the AMA. Under my leadership, the club has won numerous awards through the National Chapter.• Chief Departmental Advisor for 100+ sophomore and junior marketing majors in the Strome College. Awarded the Outstanding Advisor Award, Master Advisor Certificate and was re-certified as a Master Advisor in 2018.• Co-Chair of the Nominations, Elections and Awards Committee (since August 2016). Coordinate the Awards Program for Strome Business College and maintain the School of Business Standing Committee List.

• Instructed students on the principles and fundamentals of Marketing Management and Internet Marketing• Mentored marketing students through the Luter College of Business Internship Program – Spring 2007 and Summer 2007• Served as an advisor and instructed CNU pre-business students on the liberal arts curriculum and business curriculum • Served as faculty co-chair of Luter School of Business Honor Council - assisted with the Honor Council’s newly proposed website in preparation for the Center for Academic Integrity Conference• Served as the promotions lead for the Center for Academic Integrity Conference Planning Committee, a conference held at CNU October 18-19, 2007

• Educate Virginia businesses on a variety of e-commerce issues through a series of seminars in Hampton Roads, the Northern Neck, and Danville• Continue development and dissemination of VECTEC E-News, the organization’s statewide educational e-commerce newsletter• Provide marketing and business support for VECTEC’s education and research programs.

• Educate Virginia’s business leaders on the importance of e-commerce and Internet marketing issues through statewide seminars and a monthly e-commerce newsletter.• Advise and educate key VECTEC clients such as Smithfield Foods, Retail Alliance and the Virginia Marketing Association on the marketing of their website.• Provide Internet marketing expertise in direct support of e-commerce courses within CNU’s School of Business.• Formulated and developed The Center for Technical Data & Information (CTDI), a two-person research center for Virginia businesses, that assisted more than 100 businesses with research requests within its first year of operation.• Founded and provide oversight for the PenSoft E-Business Resource Center which is staffed by CNU student research assistants.• Propose, develop and coordinate educational programs for VECTEC in support of the E-Commerce Short Courses Program.

• Planned, developed and coordinated statewide conference on e-commerce, September 19-21 at the Williamsburg Marriott in partnership with VECTEC, the Internet Technology Innovation Center (Internet TIC), Virginia’s Center for Innovative Technology (CIT) and twenty businesses/organizations across the state. Conference included more than seventy speakers from the technology and business communities addressing the most pressing issues in e-commerce: Internet marketing, B2B e-commerce, Internet privacy, security, venture capital opportunities, the legal aspect of e-commerce and taxation. Keynote speakers included Mike Daniels, Former Chairman of Network Solutions, Inc.; Paul Misener, Vice President for Global Public Policy, Amazon.com; and past Virginia Governor Mark Warner. More than 300 people participated in the conference.

• Planned, developed, coordinated and produced four constituent-specific publications, including a 13,000-circulation external magazine (The Christopher Newport University Alumni Magazine), an internal newsletter (The Mariner), a major fundraising vehicle (The Navigator), and an admissions newsletter to prospective students (CNU Today). • Coordinated development of other University materials including recruitment, academic brochures, Annual Report and Face Book (faculty/staff directory). • Responsible for day-to-day operation of the University ‘News Bureau’. Developed press releases. Coordinated with local media for media coverage. • Served as University photographer/videographer. Photographed and videotaped all major University events, archived for future reference.

• Political, government and education correspondent for major news stories in • Hampton Roads.• Contributed stories of regional and national importance to the Associated Press.• Submitted breaking news stories to CBS Radio Network.

• Managed, evaluated and trained news staff of four.• Creator, co-anchor and producer of Fredericksburg at Five, 30-minute news show.• Creator and producer of the Rappahannock Connection, weekly public-affairs program.

Mba, Marketing

• Major: Business Administration • Concentration: Marketing, key courses included: Marketing Management, Marketing on the Internet.

M.A., Communications

B.A., Public Administration

• Received dual degrees in Public Administration and Broadcast Journalism • Honors: Omicron Delta Kappa

1991, B.S. Broadcast Journalism