Michelle Carter Email & Phone Number

Sydney, New South Wales, Australia

I manage the Marketing for Aerofloat, an Australian environmental company that uses world-first patented technology to help businesses to clean and reuse their wastewater.

My key achievement in this role was launching Dyson's most anticipated product, the Dyson Supersonic hair dryer, into the Australian marketplace. The campaign was recognised as global best practice and achieved outstanding results that translated to sales.In this role, in the absence of a PR Manager, I was also responsible for the PR across all categories.

Brand manager for Mobile, Tablet and Cameras. In my role at Samsung, I was fortunate enough to have gained wide experience across a full spectrum of marketing activities; from strategic planning to executing award-winning multi-million dollar campaigns. I managed campaigns across ATL (Print, Digital, TVC), PR, in-store POS and promotions, CRM, SEM, social and ambassador programs.Responsibilities:• Strategy: Creating and having ownership of yearly, six monthly and quarterly marketing plans, as well as product launch plans. Presenting plans and results to senior management.• Brand: Responsible for messaging and brand consistency across my categories• Advertising: Working with creative and media agencies to create locally produced advertising campaigns, from briefing to strategy to execution. Production of digital videos, print, OOH, display banners and retargeting.• Digital: Creation of CRM programs, management of SEM and website updates. Creation of always on social media campaigns as well as social media competitions.• PR: Briefing and managing the PR agency for launch events, press releases, product review programs and interviews.• Ambassadors: Working with PR agency to select ambassadors, negotiation of contract, ongoing relationship management.• Retail: Creation of POS, management of in-store consumer promotions.• Budget: Management of marketing budget and forecasts.• Management: Daily management of an Account Executive and multiple agencies.Key achievementsManaging LifeLIVE digital video campaign that achieved:• 15+ million views worldwide and $10m+ AVE• Finalist in Cannes Lions 2015 (PR)• Winner – 2015 Holmes In2 SABRE APAC Awards – (Digital and Print Media in PR)• Certificate of Excellence - 2015 Holmes In2 SABRE APAC Awards – (Live Events in PR)• Finalist - 2015 Holmes In2 SABRE APAC Awards (Australia/New Zealand)• Finalist in PRIA Golden Target Awards 2015 (Consumer Marketing)

Clients: J.P. Morgan, IBM SWG and STG, Toshiba, Randstad, Microsoft, SAP, McAfee, G.J. Gardner Homes, Data#3 and numerous IT channel partnersKey achievements:• Managing a J.P. Morgan national advertising campaign, from the strategy to execution, and achieving a rise in brand awareness of 2.5% in 2013, a trend not seen in the competitor market.• Creating and managing two demand generation campaigns for IBM, which were held up as best practice in 2013 and were rolled out across APAC.

Sydney, Australia

In-house PR and Marketing at ASUS for Australia and New Zealand.Responsibilities:• Public relations: Designing, managing and implementing all public relations programs for Australia and New Zealand.• Partnerships and sponsorships: Negotiating partnerships, sponsorships and product placements with Nvidia, Intel, Microsoft, Fairfax, Next media, Dolly Magazine, Sky Business news and several gaming teams.• Strategy: Working with the APAC marketing team to implement global marketing programs and make recommendations to localise for the Australian market.• Events: Organising product launches, running media training and writing speeches for events. • Writing: Responsible for all written communication materials, including editorial and advertorial pieces and updates to the website.• Product review programs: Designing and implementing product review program for journalists and bloggers. • Social: Setting up and managing social media channels and blogger relations.

Clients:Google, Intel, BlackBerry, Netgear, AIMIA, Acer, MessageLabsResponsibilities:• Campaign management: Co-strategising and implementing Golden Target Award-winning campaign, “Make a Date with Amy”, utilising social media, online and print media to raise awareness of awards.• Writing: Writing communication materials, including newsletters, media releases, thought-leadership articles and case studies.• Social programs: Developing and implementing strategy for social media campaigns, updating client blogs and blogger outreach programs.• Pitching: Brainstorming and pitching stories, interviews, bylined articles, features and events to technology, lifestyle, marketing and business media.• Events: Organising and managing media events, photoshoots, competition giveaways and sponsorship opportunities.• Product reviews: Managing product review programs for BlackBerry, Intel and NETGEAR across technology, lifestyle and consumer media.• Reporting: Media monitoring, coverage reports, APAC reports.• Networking: Attending and participating in industry events such as Social Media Club, NSW KM Forum, AIMIA events, MoMo and FED.

Clients included Google, Intel, BlackBerry, Netgear, AIMIA, Aver, MessageLabs.