Michelle Degen Email & Phone Number

Seattle, WA, US

Darmstadt, Hessen, DE

• Develop and execute demand generation, pipeline acceleration, field marketing, partner co-marketing, and customer marketing programs to deliver high-quality leads, move accounts through the sales cycle, build customer.
• Directly responsible for the day-to-day management of multi-touch, omnichannel marketing programs, including digital, paid media, ABM, direct marketing, email, tradeshows, product demos, customer events, CAB meetings.
• Create and scale verticalized campaigns targeting the ideal customer profile and buyer personas with accurate messaging within key accounts demonstrating a higher propensity to buy.

Los Angeles, California, US

Bothell, WA, US

Lead the planning, development, and execution of global demand generation initiatives to North America, Asia Pacific, and Latin America. Develop partner marketing strategies, manage global events, and oversee digital marketing initiatives.

Deerfield, IL, US

Oversee print, digital, telesales, email, mobile and emerging media direct response marketing programs.

Drove strategy, development and execution of end-to-end print and digital lead generation initiatives to audiences with 10M+ reach in more than 80 markets. Designed programs to maximize subscriber acquisition, minimize cost per lead and increase incremental revenue.o Led a demand generation campaign that over-performed by 17%o Successfully managed a $20M+.

Created repeatable, cost-effective CRM programs designed to achieve retention goals, reduce churn, build loyal relationships and win back customers.o Defined goals, objectives, test parameters and success metrics. Designed a retention strategy by identifying, prioritizing and testing new opportunities to drive sustained engagement. Rolled-out a campaign.

Seattle, WA, US

Led the successful delivery of 100+ radio, TV, mail, newspaper, collateral and digital programs for the agency’s second largest, multimillion-dollar account.o Oversaw the management and execution of demand generation and CRM initiatives to achieve client subscriber acquisition goals.- Served as the interface between client and agency, including partnering.

Seattle, WA, US

Oversaw the strategic planning, development and roll-out of regional, national and global end-to-end lead generation plans to support a portfolio of higher education programs. Built an annual Business School-wide program of 200+ print and digital initiatives from the ground up.

Responsible for planning, scoping, executing and analyzing marketing initiatives, including lead generation, CRM and channel campaigns as well as event management.o Managed all aspects of events-Developed trade show plans and managed tactical execution, including budget, site selection, exhibitor communications, contract negotiations and event.

Seattle, Washington, US

Partnered with corporate and international client teams to assist in the strategic planning and creation of campaigns to build awareness, support sales and meet national and global business objectives.Delivered marketing programs to national and global channel teams. Served as the primary interface to global channel teams and delivered marketing materials.

International Business And Foreign Language Degree, Business And Language

Integrated Marketing-Communications Certification, Marketing And Communications

Bachelor Of Arts (Ba), Literature

Education record