Michelle De La Cruz Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

•Assist Director of Sales and Merchandise with managing existing wholesale accounts•Attended market appointments and assisted with product development post meetings•Seasonally work with the Director to merchandise lines for accounts to plan out and hit sales goals•Developed strong product knowledge for customer costing, delivery, and minimums•Worked closely with customer service in style and order set up, ensuring PO’s and bulks were accurate and reconciled•Pulled weekly sales reports and sent sales recaps to management with best/worst seller decks•Provided weekly replenishment updates to buyers and planners•Daily reconciled open orders and point of contact for trouble shooting style delays, extensions, RTVs and discounts•Cross functionally worked with production, product development, Director, and design to help the beginning of development to point of customer shipment •Worked with accounting and customer service with account set up and EDI testing•Owned and managed internal costing log detailing all customer order information and margins•Coordinated with product development and design team in sample tracking and SMS preparation for appointments. Point person for logistics of shipments•Managed smaller tag on accounts for margin building opportunities and seasonal mainline tag on opportunities ensuring margin goals are met•Ownership of ATS opportunities and made sure a flow of goods are shipped out monthly•Competitive shopping analysis bi-weekly with Director and provided recaps of findings and suggestions

Greater Los Angeles Area

•Delivered excellent service to ensure high levels of customer satisfaction•Executed and maintained company’s promotional, visual and in-store displays•Motivated the sales team to meet sales objectives by training and mentoring staff•Created business opportunities exceed sales goals through upselling•Responsible for hiring, training and overseeing staff environment and schedules•Responded to customer complaints and concerns in a professional manner•Ensured store compliance with health and safety regulations•Prepared recaps to corporate on customer buying trends, requirements, and profits•Monitored inventory levels and order new items•Responsible for store opening and closing