Michelle Faust Email & Phone Number

Chicago, Il, Us

Boston, Ma, Us

Charged with bringing sales programs to life and leading enablement to improve pipeline impact, deal progression and enterprise seller productivity that drives cross-sell, up-sell and new customer acquisition, I am creating high-performing global sales plays and campaigns that drive business outcomes.Led the internal and external message development, communication strategy and executive communications for the launch of our new Customer Success function, designed to deepen and expand the relationships our customers have with Rhapsody – increasing their usage of our products and services, promoting long-term loyalty, and providing greater insight to industry best practices, new benefits, features and products that can help customers realize greater value from their investment.Created and led Midyear Sales Team meeting, facilitating sales skill and go-to-market training, including MEDDPICC and outbound prospecting.Created and delivered a 6-week BDR Intern onboarding program including outbound prospecting playbook development and assessment process.

Seattle, Washington, Us

At Amperity, I addressed the unique needs of Sales and their product, prospecting, renewal and qualification skill gaps through Sales Playbook and customer lifecycle campaign development, courses and training to aid their messaging, positioning and differentiation techniques along with the introduction of MEDDPICC to improve their sales qualification and forecasting accuracy.Created persona-based learning journeys, curating and creating content, situational exercises and virtual workshops to help educate and assess CSM's understanding, retention and ability to apply knowledge in context of customers' common set of pains in real-life conversation, impacting cross-sell pipeline and shortening stage 0-3 timeframe for SQOs by 20%. Built an extensive Sales Playbook and engaging in-person workshop series and on-demand training library to help Account Execs, BDRs and Customer Success Managers understand of AdTech, Paid Media and the day-in-the-life of a retail media buyer for the launch of our Retail Media capability, pulling in support from product marketing, sales leadership and on-the-ground sellers. Within 5-months of enablement, we realized results: 15% increase of new Marketer persona contacts within 35-days of AdTech/Media Buyer sales play launch | 30% increase of SQOs that progressed to Stage 2+ aligned to the Marketer persona within 5 months of sales play launch | 19 opportunities in pipeline at Stage 3+ within 6-months of launch valued at $2M+. Partnered with Product Marketing and instructional designer to develop differentiation and competitive awareness situational course pack, case study lesson series, new first call course with role-play video coaching resulting in improved sales effectiveness.Led initiative to improve pipeline generation with use of Digital Sales rooms to accelerate deals and improve customer experience resulting in 30% decrease in sales cycle time for mid-market accounts.

Chicago, Illinois, Us

Develop and deliver effective learning content and programs to a global sales audience of SDR, AE, Solutions Consultant and Client Success team members. Responsible for delivering outstanding curriculum and experiences while providing tools, resources, skills, and knowledge necessary to accelerate seller's ramp times and improve sales effectiveness that clearly demonstrates differentiated value to our customers.

Muscatine, Ia, Us

Developed, executed and measured programs that enabled independent dealers and national accounts to successfully sell and market HON office furniture solutions. Responsible for strategic direction, day-to-day management and delivery of results from a full spectrum of dealer and channel marketing activities, I worked closely with National Accounts, Industry, Sales and Product teams to develop the right mix of marketing and sales enablement programs to support HON’s channel revenue objectives.In the wake of 7-9% declining YoY transactional furniture sales with our channel partner, Staples, I initiated and created the Sit Like A BOSS marketing and sales enablement campaign targeting over 400 of their strategic account leads (SALs). Created content, conversation starters, and incorporated Staples workplace industry insight research for Staples’ first partner-lead Sales Playbook adopted by over 90% of SALs within 45-days of launch. Playbook prompted Staples to invite HON to develop and conduct a 2-day workplace wellness/ergonomic seating training series for all 460 SALs. Led effort with Staples Learning & Knowledge Management team to develop core curriculum for Sit Like A BOSS, and within 6-months transactional furniture sales volume was up +29% compared to 1H2016.

Seattle, Washington, Us

Assembled and directed a marketing shared services department. Developed project management processes and led an in-house graphic design, digital media/video production, and digital, event and recruitment marketing team to reduce costs for internal customers and the company.

Seattle, Washington, Us

Developed global marketing and communication strategies, determined key messaging and positioning for campaigns, developed and implemented integrated go-to-market campaigns, and directed internal resources to deliver plans and external activities for the company’s thought leadership initiatives. Experience managing budgets, multiple agency relationships and a 12-member team.

Seattle, Washington, Us

Mentored, managed and led four regional marketing managers with a budget of $2,000,000. Introduced Campaign Manager and Event Manager roles to support field marketing and sales programs. Developed strategic marketing programs to support U.S. and Canadian business, providing direction to the field marketing organization for the development of local go-to-market programs.

Seattle, Washington, Us

Oversaw the development and execution of the U.S. and Canadian public relations strategy. Provided direction to area executives to develop internal and external communications activities, supporting interactions with customers and other outside influencers. Managed the Public Relations budget and company spokespeople.

Directed client projects for an event marketing agency, including communication planning, marketing strategy, and implementation. Projects focused on lead generation, expansion into new vertical industries, and positioning service offerings for IT, B2B, non-profit, and association clients.

Responsible for event marketing, customer reference and demand generation programs for start-up e-business software company’s products and professional services. Programs focused upon business development, creating market awareness during and after company’s IPO, and establishing senior executives as thought leaders in the e-business channel management category.

San Jose, California, Us

Responsible for strategy and execution of marketing and sales support plans for a $200M software division of Computer Associates. Implemented multiple direct marketing, event, print and Web marketing programs that included management of multiple creative agencies and an internal team of three employees.