Michelle Hack Email & Phone Number

Consultant At Oracle

*• Provided Marketing and SEO requirements for upgrades to the previous search engine and migrating to the new search engine• Successfully migrated Oracle’s search experiences from Secure Enterprise Search to Oracle Commerce Platform/Endeca• Worked with Product Development on new features, enhancements and optimization• Researched, analyzed, and improved search data across 25 Sites• Provided strategy and requirements for relevancy modules used for ranking all the search records• Provided training, documentation and ongoing support to content teams, web publishers and other metadata partners to assure optimum data quality and performance for site search• Established a new SEO Program for Oracle • Developed SEO Standards, best practices, processes and training material• Selected SEO Vendor and Tool for Oracle's SEO program• Aligned organic SEO with SEM• Built a Tiered Keyword Portfolio and established how the keywords would be utilized• Created SEO reports and presentations for Publishers, Product Marketing, Editorial, and Executives• Researched and fixed issues with redirects, robots.txt, sitemaps and generated html code• Experience with web analytics tools (Google Analytics, Google Webmaster Tools, Ominiture, Google AdWords Keyword Planner) • Experience with SEO ranking tool (BrightEdge)

Worked independently on freelance projects* Completely manage my own virtual server - Presently still managing hosted serverLinux - Apache - MySQL - PhPWith 4 sites that I have created from the ground up

Reference : Mitch Zenger mzenger@msquared.comResponsibilities with the TSBU/TTG (TelePresence Technology Group) * Help redesign the internal TTG site - supporting a database and staying within the CEC guidelines* Implemented google analytics for their entire site* Worked with team members to improve the user experience in specific areas* Maintain and support the TelePresence organization through a major growth* Translate business and application requirements into technical solutions* Implement wireframes and high-fidelity comps into cross-browser compatible code* Help maintain a high-availability framework* Substantial interfacing with stakeholders / content owners

Highlights:* Project Manager on many projects - redesigns, new hubs, new processes, new web task management tool* Managed the JavaOne site - as the main publisher for the past five years. I completed a major redesigned the site in 2008. Created a new schedule that was coded with the hCalendar microformat, added new social features, embedded webcasts, new navigational elements, video gallery and several new pages and feeds were created.* Program Manager of a new task management tool - gathered requirements, worked with engineers, wrote up documentation, tested each version, trained publishers and contributors (requesters), and supported the help alias* Project Manager represented Global Web Publishing for a new .Sun Project Initiation Team* Trained internal and external teams on new solutions and how to implement them* Presented to extended groups on new web trends, semantic web, SEO, and projects that our team was working on* Worked with publishers on RSS feeds. Taught them several methods they could use and then supported them whenever they had an issue or questions* Established a process for Product Reviews and supported the implementation* Supported publishers with the more advanced web design components* Managed the redirect strategy and keyword map for the developer sites - trained team members and wrote up documentation on the process* Project Lead for Java Name Change* Project Lead for a major cleanup project on the developer sites* Participated in a Vendor RFP process - meetings, input, interviews, matrix, discussions and also trained new resources* Proposed and established new publishing processes with Production Leads and Content Teams* Monitored the task management queue and then handed off all responsibility of "managing the queue" over to Extractable

Search, Machine Learning, Full Stack Development

Recent Studies: Oracle SQL Machine Learning Data Science Python HTML5 CSS3 AJAX JavaScript Libraries - like Jquery PHP MySQL

Education record

Prince 2 Foundation and Practioner Level JavaScript Language for Java Developers High Impact Presentation Java - Beginning to Program.