Michelle Herman Email and Phone Number

A high energy marketing leader, I'm expert at brand marketing to support value creation. I've helped start-ups with their GTM foundations, prepared private companies to enter the public markets and guided large, publicly-held companies through business transformation. Part strategist and part activator, my approach begins with, "what's the business problem we're solving for?" Articulating WHO you are and WHY anyone should anyone care comes next. Delivering that value story to target audiences in impactful ways is how I help companies scale and build sustainable brands.Best known for evangelizing the companies I've worked for and the people I lead, I'm fiercely loyal and mission driven. I bring my whole self to work—in service of purpose, innovation, and delivering customer value. Creative by nature, I lean more right vs left brain while also operating as a data-driven leader. Collaborative and cross-functional, I'm comfortable wearing multiplate hats in small environments and navigating the complexities of large global entities to achieve measurable results. I'm unafraid of challenges and adept at problem-solving, inter-personal and change management. I'm happiest learning from/and leading teams, while supporting individual development journeys. AT-A-GLANCE:• Brand marketing leader who engages customers and creates demand to realize growth• Rich DNA in communications (messaging, positioning, category and thought leadership) that builds awareness, influences perceptions and behaviors• Customer community builder to support client journey, advocacy, and marketing• International experience and a global mindset informs operational alignment across global/corporate and regional/local business• High EQ leader who builds high-performing teams (local or virtual) and trust with whom she worksSPECIALTIES: • Integrated Marketing • Global Branding • Corporate Narrative • Category/Positioning • Content Marketing • PR/Storytelling • Customer Marketing (Community, Advocacy, Reference)• Influencer Relations (Media, Analysts, influencers) • Strategic Communications (IPO, Executive, Employee, Crisis, Global) • Enablement •Internal Communications/Employee Experience • Event Marketing • Partner Marketing • Team Development (Building, Training, Mentoring)