Michelle Herman Email & Phone Number

California, United States

Helping companies communicate the right messages, articulate positioning and tell their signature story to build brands and accelerate growth. Currently working with commercetools and part of the Netlify marketing team.

Foster City, Ca, Us

The world's most iconic brands (BT, Disney+, Fox, NBCU, Paramount+, Sky Warner Media/Discovery, etc.) rely on Conviva for its operational data platform to deliver insights and AI-driven alerts to any issues impacting user engagement.

New York, Ny, Us

Proud to contribute to the Chief community to fortify senior women's roles in industry positions and expand our leadership journey. A private network built to catapult more women into positions of power and keep them there, Chief is an organization with resources, coaching, leadership, and practical support to effect change from the top-down.

Palo Alto, California, Us

Productiv is the SaaS Intelligence Platform that aligns IT, procurement, and finance with actionable, AI- powered insights for better decisions throughout the entire SaaS-lifecycle.

London, White City, Gb

Synthace offers an R&D cloud platform to scientists who want to seamlessly automate experimentation and insight sharing to unlock the true potential of biology. Top global pharma, high-growth biotech leading CDMOs, and innovators in AI turn to Synthace to discover solutions to humanity’s hardest problems.

New York, New York, Us

Sisense is the leader in analytics infusion, offering an AI-driven software platform that helps customers drive meaningful change in the world with analytics. Customers choose Sisense to solve their analytics adoption dilemma. Investors back Sisense because the company is moving the market. People choose Sisense to make lasting relationships and build indominable careers.

Pleasanton, California, Us

Formerly Adaptive Insights, Workday Adaptive Planning helps finance leaders simplify complex planning and build business resilience. I contributed to developing this SaaS corporate performance management solution into an industry leader. Led brand reposition into a new category - the Business Planning Cloud - to guide CFOs to accelerate their finance transformation in the Cloud. Built a highly engaged finance community that delivered advocacy and reference, accelerating enterprise growth. Acquired by Workday in 2018 for $1.55B, just prior to going public (atop revenue-breaking multiple in enterprise software.)

South San Francisco, California, Us

SAP Cloud supplies the leading Fortune 50 with cloud-based products. The SuccessFactors acquisition served as the catalyst for SAP's leadership position in Cloud. I led a team responsible for validating the value of the acquisition, targeting the SAP installed base and introducing the newly formed SAP Cloud to the market. At SAP Cloud, my team was responsible for all marketing, customer & communications. We cultivated an active customer community to support advocacy and retention; delivered a successful brand awareness program internally with SAP employees and to the industry, opening the doors for employee integration, customer and influencer affinity. Post acquisition, SAP Cloud achieved 97% YoY growth. Reported directly to the SAP Cloud President to capitalize on this high growth model with stronger GTM orientation. Strong customer engagement focus sustained higher demand generation. Led 3-region global user conference series with highest attendance & conversion rates in company history. Part of team that established first cloud presence at SAP Sapphire and led Business Velocity rebrand - putting Oracle on notice that SAP was taking the pole position in Cloud.

San Francisco, California, Us

Led U.S. operations of global communications consultancy, owned by Next Fifteen. Managed team of 40 in San Francisco, New York, and Toronto. Provided brand, media, marketing, content, and communications services to both regional and global clients such as AMD, Broadcom, H-P, Jive Software, SAP, Skype, Sybase and Visa. Won the Visa business and helped reposition Visa as a technology brand via V.me digital wallet launch.

Bellevue, Washington, Us

Led the Technology Practice (exclusive of the Microsoft account) for award-winning global communications agency, best known as Microsoft's longest PR agency of record. Expanded WE's business and reputation in the Bay Area. Responsible for all business development, client programs, revenue and people. Managed multi-practice San Francisco and Austin offices supporting clients like Akamai, BMC Software, Bandai Namco (Pac-Man), Chevron and Toshiba, among others.

Austin, Texas, Us

Hyperion provides business intelligence software and services that integrate financial and operational planning to improve business predictability. I developed and led global marketing and strategic communications programs that expanded Hyperion's value proposition beyond IT to an LOB buyer. Built awareness with the CFO/finance audience; supported field-driven demand generation campaigns; drove 3rd party validation through enterprise CFO and finance customer storytelling. Aligned HQ and country leaders, and singlehandedly managed all global PR agencies to deliver a cohesive brand message to the market. Hyperion became the category leader and was ultimately acquired by Oracle in March 2007 for $3.3B.

San Francisco, California, Us

Hired to help leading boutique technology PR firm scale, with focus on infrastructure development, start-up account revenue growth, and client management. Developed talent management and acquisition strategies, recruited top talent at all levels of the organization, and established new leadership team structure. Mentored account teams and counseled start-up clients (Airgo Networks, Flickr, Mozilla Foundation). Senior team lead for Firefox 1.0 launch as first open source option to challenge Internet Explorer's dominance. The September prelaunch achieved 1M downloads in first 4 days and went on to 60M downloads in 9 months.

San Jose, Ca, Us

Seven year journey began in the U.S. growing large electronics accounts like Synopsys and Hyundai Electronics America. Relocated to Hong Kong to establish new office and presence for Hoffman in AP region. Spent summer in Singapore learning from local colleagues and developing regional business. Expanded and led network of wholly-owned Hoffman Asia Pacific offices helping U.S. tech brands enter and grow in Asia. Built winning consultancy that was honored with PRWeek's Regional Network of the Year Award, beating out multi-national incumbents. Returned to the U.S. to lead global business.

Master Of Arts - Ma, International Communication, Science & Technology

Bachelor Of Arts - Ba, International Relations

Graduate Diploma, Global Studies Of Peace & Conflict Resolution (In Partnership With University Of Hawaii At Manoa)