Philippe Serhal Email & Phone Number
Who is Philippe Serhal? Overview
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Philippe Serhal is listed as Staff Software Engineer at Netlify, a with 180 employees, based in Longueuil, Quebec, Canada. AeroLeads shows a matched LinkedIn profile for Philippe Serhal.
Philippe Serhal previously worked as Senior Software Engineer at Netlify and Staff Software Engineer (contract) at Good Eggs. Philippe Serhal holds Doctor Of Philosophy (Ph.D.), Bioinformatics from Université De Montréal.
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About Philippe Serhal
I just spent eight years at Good Eggs, on a journey from $15M annual revenue to $150M, from negative contribution margin to the best unit economics in the industry. I helped build the software powering this e-commerce business, with its entire supply chain in house – from procurement to last-mile delivery and everything in between. Then, when growth and increased stability demanded that we move on to third-party providers, I helped tear down these systems that had fulfilled over 2M orders and replace them with off-the-shelf enterprise solutions. Later, I proposed & led a new Developer Experience team, lowering cognitive load for 5+ product dev teams, allowing them to focus on solving business problems.I care deeply about the craft of software development: my love language is code quality, architectural soundness, minimizing complexity, reducing cognitive load, continuous improvement, and tight feedback loops across the board. I constantly proposed and led initiatives that made development teams more effective at meeting their goals. I led the Standards & Best Practices guild. I led the On-Call review process. I authored critical documentation, such as for deploying a new microservice. I maintained and improved our Node.js service platform, underlying our 20+ services. I aligned (5+) teams and the entire org on a long-term vision for the ecosystem architecture, a roadmap for cross-team tech debt, and technical OKRs.https://staffeng.com/guides/staff-archetypes/ – I can be any combination of Tech Lead, Architect & Solver. I love being a force multiplier.
Philippe Serhal's current company
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Philippe Serhal work experience
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Senior Software Engineer
Netlify is a leading CDN and serverless front-end cloud platform used by millions of developers. It serves tens of thousands of requests per second across the globe.I am on the Frameworks & Primitives team, which is responsible for Netlify's platform primitives (builds, serverless functions, edge functions, log drains, and more) as well as the platform's seamless support of dozens of front-end frameworks (Next.js, Remix, Astro, Angular, Nuxt, Gatsby, SvelteKit, Vite, etc.).
Staff Software Engineer (Contract)
I reported directly to the Director of Engineering, with a broad mandate to proactively identify problem areas across the org (5+ teams, 50+ headcount) and drive to solutions with stakeholders.I consulted on dozens of projects across the org: providing SME feedback, architectural guidance & alternative solutions; identifying risks, roadblocks & especially upcoming cross-team conflicts & opportunities. For example, I consulted on expansion to new markets, the replacement of our in-house transportation management system (TMS) with an off-the-shelf solution (incl. vendor selection), the design & implementation of a membership program, and so on.I was a member of the engineering leadership group accountable for org structure, resourcing, and planning.I planned, authored, disseminated & got buy-in across the org on a long-term vision for system architecture, a roadmap for cross-team tech debt, and quarterly technical OKRs.I proposed, founded & led a new Developer Enablement team with 4 engineers, with a mission to reduce cognitive load for product development teams (freeing up time & brainpower to focus on their problem domains), via libraries, services, docs, training, research, prototyping – whatever is needed.Motivated by ad hoc analysis I performed showing 80+% of change failures would have been avoided by types, I took over a stalled initiative to port ~1M LOC from JavaScript & Flow to TypeScript. I accelerated the estimated time of completion from 11 years to 6 months by introducing OKRs, progress visibility, automation, and workflows.
Senior Software Engineer (Contract)
(In addition to the responsibilities listed under previous positions)I was entrusted with the responsibility to lead a complex, sprawling, business-critical effort to replace our in-house suite of warehouse management apps (~300K LOC, 13 apps) with an off-the-shelf WMS solution, while contributing to a concurrent, interdependent project to similarly replace in-house Product Information Management (PIM) system, both retaining integrations with other systems & ensuring cross-compatibility. This launched successfully, unblocking a business-critical expansion to a new fulfillment center and 10+ other dependent projects, and improved margin per order by 70% & reduced order defects by 65%.I led the on-call process, ensuring metrics are reviewed, runbooks are updated, follow-ups are tracked & postmortems are scheduled. I revamped the process and tools, resulting in greater & clearer accountability, increased automation, and a decreased page rate.My role largely consisted of proactively identifying problem areas lacking clarity and taking the initiative to research & outline the problem, propose & contrast available solutions, and drive to a committed, documented decision with all stakeholders.I mentored engineers and onboarded new hires. I sponsored engineers for new responsibilities and promotions.
Senior Software Engineer
(In addition to the responsibilities listed under previous positions)As Tech Lead, I led technical planning of several major projects: gathered requirements, coordinated with cross-functional stakeholders, wrote tech specs, wrote user stories, guided implementation, ran agile ceremonies, and contributed to code review & implementation.Our team designed and developed a suite of guided warehouse management & order fulfillment apps (to pick, consolidate, sort & ship barcoded orders; to receive, putaway, value-add & cycle count barcoded inventory); this launched successfully, on time, unblocking a business-critical move to “same-day” fulfillment. The system was used to fulfill 30M+ cumulative order items.Our team designed and implemented changes to the order picking physical process & algorithms, resulting in a ~90% decrease in cartons flagged for consolidation, saving ~1.7 mins/order and ~$500K/year. In another project, we came up with a change to the order picking algorithm that resulted in the total elimination of a step in the physical process and freed up ~20% of the warehouse space.I developed and continuously improved the standard (micro)service platform underlying our 20+ services, featuring an event-driven architecture (RabbitMQ), MERN stack (MongoDB, Express, React, NodeJS), TypeScript, GraphQL, and established, battle-tested, well-documented, self-serve libraries and patterns for automated testing, consumer-driven contracts, linting, CI, CD, observability & monitoring.I conducted ~100 technical interviews with software engineer candidates.
Software Engineer
Good Eggs is a mission-driven company delivering same-day, absurdly fresh, 70% local groceries, meal kits, and alcohol. The entire door-to-door supply chain is run in house.I worked on the Operations Engineering team, developing internal software for day-to-day food fulfillment operations, including ordering and receiving food from suppliers, managing perishable in-house inventory, prepping bulk produce, picking & packing customer orders from inventory efficiently & accurately just in time, and delivering orders to customers' homes – while integrating with hardware like barcode scanners and label printers, and managing exceptions all along the way. I was a significant contributor to developing these systems from the ground up.Notably, I led the development of a new microservice for this complex perishable just-in-time e-comm marketplace, serving as the source of truth for available ("available-to-promise") product quantities by fulfillment day, leveraging product data, data from the inventory service, the purchase order service, and the marketplace, all in real time; it launched successfully, on time, unblocking a business-critical move to “next-day” fulfillment. It is still in use as of 2022, with 2M+ orders placed.Our ecosystem at the time consisted of ES2017/Flow/Node.js/MongoDB microservices on the backend, with systems mostly communicating via an event-driven architecture using RabbitMQ, and ES2017/Flow/React/Redux on the frontend, with a few legacy Angular 1.x apps – all hosted on a bespoke PaaS running on top of AWS.Participated in 24/7 on-call rotation. Worked extensively cross-functionally with operations leaders, process engineers, designers, and PMs to improve efficiency, accuracy, and traceability.
Graduate Research Assistant
Functional and Structural Bioinformatics Lab, IRICDeveloped an algorithm for quantification, visualization, and correction of spatial bias in DNA microarray raw data; published in peer-reviewed journal, presented at multiple conferences, and released as free software (R/C++).Worked on developing a modern approach to integrative analysis of multiple, dispersed, interrelated, heterogeneous, voluminous biological data sets. Developed proof of concept with distributed Node.js data servers and lightweight Bootstrap + d3.js integrative data visualization front-end, serving live clinical research data to a group of ∼40 leukemia researchers.
Research Intern
Developed a complete DNA microarray image analysis software package in C++, implementing both classic and novel gridding, segmentation, quantification, and normalization algorithms.Developed a specialized normalization algorithm to address spatial bias issues in tiling array data.
Teaching Assistant
- Programming 1 (JavaScript) – Winter 2013- Applied Bioinformatics (proteomics unit) – Winter 2013- Applied Programming for Genomics (Perl) – Fall 2010- Programming 2 (Java) – Winter 2010- Programming 1 (Java) – Fall 2009
Junior Programmer/Analyst
June–August 2007 and June–August 2008On a team responsible for government-wide accessibility & usability web standards, I developed web apps to streamline verification of standards compliance (ColdFusion, Perl, JavaScript).
Colleagues at Netlify
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Lauren Adabie
Colleague at NetlifyAustin, Texas Metropolitan Area, United States
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Will Conrad
Colleague at NetlifyGreater Houston, United States
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Terry Ferris
Colleague at NetlifyBurlington, Massachusetts, United States
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Elden Williams
Colleague at NetlifyPortland, Oregon, United States
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Ace Cortes
Colleague at NetlifyCebu, Central Visayas, Philippines
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Grant Huston
Colleague at NetlifySan Diego, California, United States
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Eric Silverman
Colleague at NetlifyOakland, California, United States
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Ivan Zarea
Colleague at NetlifyThe Hague, South Holland, Netherlands
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Rob Mcdonough
Colleague at NetlifyPortland, Oregon, United States
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David Lopez
Colleague at NetlifyQuito, Pichincha, Ecuador
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Philippe Serhal education
Doctor Of Philosophy (Ph.D.), Bioinformatics
Master Of Science (M.Sc.), Bioinformatics
Bachelor Of Science (B.Sc.), Bioinformatics
Frequently asked questions about Philippe Serhal
Quick answers generated from the profile data available on this page.
What company does Philippe Serhal work for?
Philippe Serhal works for Netlify.
What is Philippe Serhal's role at Netlify?
Philippe Serhal is listed as Staff Software Engineer at Netlify.
Where is Philippe Serhal based?
Philippe Serhal is based in Longueuil, Quebec, Canada while working with Netlify.
What companies has Philippe Serhal worked for?
Philippe Serhal has worked for Netlify, Good Eggs, Institute For Research In Immunology And Cancer (Iric), Université De Montréal, and Public Services And Procurement Canada | Services Publics Et Approvisionnement Canada.
Who are Philippe Serhal's colleagues at Netlify?
Philippe Serhal's colleagues at Netlify include Lauren Adabie, Will Conrad, Terry Ferris, Elden Williams, and Ace Cortes.
How can I contact Philippe Serhal?
You can use AeroLeads to view verified contact signals for Philippe Serhal at Netlify, including work email, phone, and LinkedIn data when available.
What schools did Philippe Serhal attend?
Philippe Serhal holds Doctor Of Philosophy (Ph.D.), Bioinformatics from Université De Montréal.
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