Michelle L. Email & Phone Number

• Increased social media presence by 50% by designing a strategy to gather UGC (user generated content) andactively incorporate into the digital marketing strategy
• Grew WithMe’s super user program 23% by leading community management on Brandchamp and Discord(e.g., community events, user campaigns)
• Created monthly social ads with 300K impressions and 18% conversation rate, to increase user acquisition

• Established a TikTok channel with 18.6k followers and received 1.9 million likes by executing community management and developing a marketing operations & execution strategy.
• Received 200K views per month, by searching trends and setting tracking social media key performance indicators (KPIs) to develop a content strategy.
• Created 900+ short videos by developing, writing, filming and editing videos while cross promoting on a variety of platforms.

• Formed quick relationships with prospective customers and recommended merchandise resulting in 50+ J.Crew Credit Card applications.
• Promoted the value of the customer loyalty program leading to a consistent customer sign-up rate for the program.
• Provided excellent customer service face-to-face by recommending, selecting, and locating merchandise based on the customer’s needs.

Bachelor Of Arts - Ba, Communications

Associate'S Degree, Business Administration And Management, General