• Restructured social media strategy for all the company's 100+ social media pages• Drafted and designed content for company’s social media pages • Partnered with Content Marketing Manager to develop topics and ideas for blogs, infographics, and white papers and to promote these resources on the appropriate social media pages.• Crafted procedures and communications for crisis management during inclement weather for both patients and employees• Analyzed social media content, reporting the findings to partnering teams to improve content • Collaborated with various teams, including Creative Services, Field Teams, Public Relations, Recruitment, and Content Marketing, to produce 40+ successful organic campaigns, drive engagement across multiple platforms, and generate leads • Created standard operating procedures for social media marketing requests.• Drafted and implemented the company’s first social media policy• Developed standard operating procedures for social media systems • Pioneered an employee advocacy program called ChenMed Amplifiers which has helped the company reach more than 10x the amount of its followers• Participated in a Live Twitter Spaces event with company thought leaders, which increased engagement by 85%• Collaborated with Thought Leadership manager to create cohesive content and campaigns• Launched additional brands (IntuneHealth & Curity) social media strategy & content• Initiated the company’s first LinkedIn newsletter garnering more than 15K subscribers• Expanded the company’s social media following by 73%• Produced a YouTube Livestream of the company’s 100th medical center grand opening

- Leading the social media strategy including updating social networks, developing new content and curating content to gain new followers. - Creating new social media marketing campaigns, build brand recognition, and manage published company content on all social channels.- Track campaign progress and research industry trends and maintain an active social media presence

- Executed technical content strategy on social media- Launched Facebook Live sessions for Leadership Lunch Talks - Managed content-providing contractors, including international technical PR agency, technical content producers and video production contractor- Spearheaded Thought Leadership program with KEMET's CTO, which created brand awareness and gained influence in the social stratosphere- Streamlined video production process to achieve a weekly cadence of releases onto YouTube channel & to build the brand of the KEMET Application Intelligence Center (KAIC) Lab - Drafted content (blogs, press releases, and articles) & collaborated on campaigns for the company's centennial celebration- Collaborated with Digital Engagement and Technical Marketing teams on successful product launches.- Implemented and guided the transition of sales presentations to Templafy, a Microsoft Office feature to help reduce branding inconsistencies across all company documents- Worked with electrical engineers to create and promote content from the company's Engineering Center website

• Develop and manage content used for corporate presentations and collateral, reducing the branding inconsistencies throughout the organization• Collaborate in the execution of large trade shows and conferences including the writing and execution of content used for panelist round tables and media tools• Lead the re-launch of Hotwire’s social media platforms, including the authoring of posts and blogs and developing a road map and calendar for future content• Assist in responding to customer concerns and questions funneled through our social media platforms• Collaborate with the media team on sales video content, the production of event photography and filming, coordinating schedules, and supervising editing and film projects

- Researched and developed a targeted plan to reach the decision-makers of a unique business niche- Developed strategies to reach potential clients using grass-root marketing ideas, including cold calls and setting up products as a demonstration- Executed paid social media advertisement for lead generation.- Renovated the business administration and laid down a new foundation to streamline quotes, contracts, and clientele and vendor information.- Established communication lines among sales, management, operations, and field departments.- Managed event scheduling and coordination- Managed field operations and personnel at events for larger contracts- Championed its summer field trip program, “The Odyssey”, including logo design, contract creation, client acquisition, and managing employees. By its third year, The Odyssey, brought in over 3,000 campers, adding an extra $42,000 in gross revenue to the company.

- Developed and wrote storylines for Comcast Newsmakers to highlight non-profit partners and the community, which aired on CNN Headline News.- Strategized with the Public Relations, Marketing, and Government and Community Affairs departments to develop ideas to promote Comcast’s partners, including creating events and media productions.- Created digital content for the Production Department’s social media platforms and blog- Managed up to a $50,000 budget for all traveling productions

- Collaborated with anchors and the production team to create the number one rated Morning Show in Jacksonville, consistently beating The Today Show and Good Morning America- Worked with public relations and marketing agencies to develop storylines or ideas as they booked a guest on the show- Created daily show rundowns, choosing the top stories each day- Managed associate producers, reporters, anchors, and editors to produce the weekend edition, weekday 5 AM and 6 AM programs

Produced 11 pm Newscast