Michelle Krishnanand Email & Phone Number

Greater New York City Area

• Coordinate with human resources or benefits department representatives from corporate clients to develop an enrollment strategy for individual disability benefits.• Actively engage with the Integration and Operations Lead and provide status reporting as required• Work with business to identify, connect with, and manage local end-users and address their needs, concerns and questions.• Manage weekly steering committee meetings and conversion communications with key corporate individuals.• Liaise with corporate governance entities for operational and procedural review and decisions, including insurance carriers such as MetLife, Unum and The Standard. • Integrate with other platform system teams to ensure that end-users in their deployment are ready for conversion.

Greater New York City Area

• Create or update copy, statistics and graphs for client/sales PowerPoint presentations, HTML and WordPress websites, and marketing collateral• Compile and coordinate prospective client and marketing research• Assist in high level project management that involves e-mail and web analytics, campaign analysis and web optimization• Provide support for general administrative duties

333 7Th Avenue New York, Ny 10001

• Answer customer telephone calls regarding existing accounts and make requested changes when needed• Respond to questions and concerns about service and escalate calls appropriately• Consult with customers to evaluate needs and determine best option• Generate orders for individuals requesting a Thieme Publication• Consistently improve customer satisfaction through expert resolution of conflicts, issues and concerns

115 Broadway New York, Ny 10006

• Managed Facebook, LinkedIn, Instagram, Twitter using monthly content calendar• Data scraped for Medical Professional’s contact information and introduced WellnessWorks using MailChimp• Responsible for the development and execution of email sends averaging 100-300 contacts per week• Authored 15 short-term weekly Twitter, LinkedIn, Facebook posts using Hootsuite to attracted Medical Professionals• Formulated weekly presentations depicting social media presence and click through rates• Greeted 10-15 guests in person and directed inquiries to appropriate departments• Offered clients beverages and snacks while waiting for designated personnel

110 Williams Street

• Researched, pitched, wrote and edited true stories of historic figures for the "End Note "section of Mysterious Ways Magazine• Sent daily correspondence emails to authors, readers, and other interested individuals• Evaluated weekly story submissions and select stories to feature in Guideposts Magazine• Assisted in gathering information for breaking stories, including doing phone interviews with selected parties• Created short story videos using Animoto to post weekly on Twitter, Pinterest, Facebook, and Google Plus• Proofread and edited Large Print edition of Guideposts Magazine monthly

333 7Th Avenue, New York, Ny 10001

• Supported team with weekly email campaign schedule including creative requests, set-up, testing, and deployment • Responded to email marketing campaign inquiries from prospective clients • Sent physical copy of email campaign to relevant institutions to advertise Thieme’s products • Promoted Thieme’s products to institutional staff members in Radiology, Neurology and Otolaryngology nationwide

New York, Ny

• Assigned incoming emails to Outreach representatives using Sugar CRM • Assisted with several data entry projects for Outreach team • Generated orders for institutions use of JSTOR services• Assisted in the preparation of and execution of national events

59 Chelsea Piers

• Managed Twitter, Facebook, and LinkedIn using monthly content calendar• Authored ten daily short-term twitter and Facebook posts using tweetdeck and Buffer to attract vendors• Researched important education conferences, company vendors and performed outreach• Analyzed relevant Ed-Tech articles to post on social media platforms• Recorded vital information exchanged during weekly staff meetings• Established connections with important education conferences and company vendors• Updated important vendor information weekly in Salesforce CRM to ensure accuracy in the system• Reviewed Google Analytics results weekly to analyze social media presence and improve promotional strategy

85 Broad Street

• Tailored reading comprehension questions to fit curriculum core standards in schools across the United States• Utilized Excel functions such as MATCH and VLOOKUP to efficiently organize a large data set of books weekly• Edited assessment questions to development team overseas to ensure quality of texts in the app• Designed and formatted texts to provide easy access through LightSail app and attract younger readers• Corrected grammatical errors in Spanish books to ensure accurate translations

Baruch College

• Encouraged Baruch College students to attend Latin American Student Organization events, creating strong relationships among attendees and members by utilizing familiar networks

M.P.S, Branding & Integrated Communications, Media, 3.7

Bachelor Of Arts - Ba, Business/Corporate Communications

Minor, Philosophy