Michelle J. White work email
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Passionate about leveraging technology to improve healthcare, I'm a results-oriented marketing executive specializing in accelerating growth for B2B enterprise SaaS companies in the healthcare sector. With 15+ years of experience across diverse organizations, I excel at building high-performing marketing teams, crafting compelling brand narratives, and driving consistent, predictable growth.Here's what I bring to the table:- Proven B2B SaaS Healthcare Marketing Expertise: Adept at reaching and engaging key healthcare personas like hospital & pharmaceutical executives, surgeons, and payers. - Building High-Growth Marketing Teams: I leverage effective playbooks to build and scale successful marketing and inside sales teams. - Revenue Catalyst: I have a strong track record in building marketing-attributed pipelines and designing exceptional customer experiences that drive growth. - Action-Oriented Results: I thrive on achieving measurable results and have a proven ability to execute strategic marketing initiatives. (Measurable Results, Strategic Marketing, Marketing Initiatives)About My Journey:Driven by a lifelong connection to healthcare, instilled in me by my dedicated nurse mother, I began my career in healthcare startups. This experience ignited my passion for improving patient experiences through innovative technology.In March 2022, I was recruited to join Qventus, an AI-powered healthcare operations automation platform with solutions within the Inpatient and Operating Room spaces. Here, I spearheaded the build-out of the demand generation function, exceeding target pipeline growth goals by double-digit growth through a combination of in and outbound marketing strategies. I leverage my 15+ years of experience across diverse healthcare organizations (including Cardinal Health and Wolters Kluwer) to apply best operational practices for healthcare start-ups. Beyond strategy and execution, I'm passionate about fostering the next generation of leaders through mentorship and development programs.
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Chief Marketing OfficerTigerconnectUnited States -
Vice President MarketingIodine Software Dec 2024 - PresentUs -
Vice President Of MarketingQventus, Inc Sep 2023 - Dec 2024Mountain View, California, UsFor more than a decade, Qventus has been at the forefront as a provider of AI-based software automating care operations in both OR and inpatient settings. By deeply understanding the challenges faced by healthcare providers and applying modern technologies and principles proven in other industries, we empower care teams to make smarter decisions and optimize patient flow. Our solutions not only deliver meaningful returns but have also recently achieved the highest KLAS rating, creating a competitive edge for our clients, including health systems, community health centers, and academic medical centers. By integrating with EHRs, the Qventus platform leverages AI, machine learning, and behavioral science to predict operational bottlenecks, recommend remedies, and automate processes. Explore more at www.qventus.com. -
Head Of MarketingQventus, Inc Jan 2023 - Sep 2023Mountain View, California, UsLed and directed a high-growth marketing team, successfully implementing impactful marketing strategies and tactics that resulted in accelerated revenue growth. Demonstrated a keen ability to seize market opportunities and generate substantial financial outcomes within tight timelines. Established foundational processes across various marketing disciplines, including:• Developed a Key Opinion Leader (KOL) program, collaborating with top-volume "whale" surgeons to drive influential advocacy throughout the pipeline stages• Led the implementation of product marketing processes, defining clear stages and creating persona-based content tailored to healthcare executives and surgeons -
Director, Demand GenerationQventus, Inc Mar 2022 - Jan 2023Mountain View, California, Us -
Director, Strategy & Change ManagementCardinal Health May 2020 - Jan 2023Dublin, Oh, UsLead change mgmt for at-Home Solutions businesses | B2C, B2B, and employee changes •Create + execute business readiness strategies for technology and cultural changes for 1600+ employees•Developed org-wide change mgmt strategy, templates, playbooks, activating cross-department teams•Serve as mentor circle leader, D&I ambassador, change advocate network member -
Marketing Director | Marketing Operations, Brand, Product MarketingCardinal Health Aug 2019 - May 2020Dublin, Oh, UsLed Product Management / agile product-centric pilot at business unit and adopted across all enterprise•Built strategy to standardize, resources, processes across business + tech teams•Enabled growth via accountability, faster decisions, established priorities•Delivered ePrescribing | first digital solution to pass an order end to end -
Senior Manager, Brand & Marketing OperationsCardinal Health Jan 2018 - Aug 2019Dublin, Oh, UsRecruited to build Marketing Operations function, vision, strategy. •Built best in class processes, managed multi-million budget, built diverse team responsible for department budget, processes, brand, agencies, contracts, production, graphic design, events/ tradeshows•Enabled ZBB initiatives to run faster, under budget•Revived brand identity with new architecture, visual, key messages, brand playbook•Implemented cross-functional project management best practices | adopted widely across teams•Led breast pump program management | delivered new platform + go-to market strategy in record time. -
Marketing Manager, Global Marketing Operations & Demand GenerationPentair Jan 2017 - Jan 2018London, GbMarketing lead generation strategy for 5 businesses + 200 marketers worldwide•Responsible for managing the content development team + annual strategic planning•Developed inbound marketing content creation process, guidelines, tracking•Created + facilitated training 100+ team members -
Senior Product Marketing ManagerWolters Kluwer Health Jun 2015 - Dec 2016Waltham, Ma, UsCreated business case/secured funding for marketing automation + content marketing. Responsible for leadgeneration processes, vendor selection, implementation, training.• Created content resource center: http://www.wolterskluwercdi.com/rxperts/• Led website revisions: 52% web traffic, 21% marketing qualified leads• Established department-wide standards + strategy, leading to 72% lead• Served on the National Council for Prescription Drug Programs (NCPDP) Young Professional committee driving to create opportunities for younger members of the organization to improve tomorrow’s healthcare IT leaders. -
Social Media ManagerWolters Kluwer Health Jan 2012 - Dec 2016Waltham, Ma, Us• Developed social media strategy (Facebook, Twitter, Google+)• Managed advertising plan and customer engagement programs• Campaigns resulted in 387% followership increase -
Product Marketing ManagerWolters Kluwer Health Jun 2012 - Apr 2015Waltham, Ma, UsResponsible for B2B marketing strategy | $1M budget | healthcare software products. Led market research,product launch/retirements, value props, pricing decisions.• Content marketing drove 12,000+ attendees, 700+ leads, 20% brand awareness• Achieved target sales / lead goals through email, direct mail and multimedia campaigns• Produced a video training program: www.medispan.com/pricerx-training -
Digital Marketing SpecialistLexi-Comp, Inc. Jun 2011 - Dec 2012Charged with email marketing, web development, CRM administration, data governance. Streamlined processes + implemented standards across business.•Instituted new email opt out process -- 10% decrease in database churn•Led data clean up initiative + lead attribution processes -- enabled dashboard reporting suite + informedbusiness decisions
Michelle J. White Skills
Michelle J. White Education Details
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Kent State UniversityMarketing -
Kent State UniversityFashion Merchandising
Frequently Asked Questions about Michelle J. White
What company does Michelle J. White work for?
Michelle J. White works for Tigerconnect
What is Michelle J. White's role at the current company?
Michelle J. White's current role is Chief Marketing Officer.
What is Michelle J. White's email address?
Michelle J. White's email address is mi****@****lth.com
What is Michelle J. White's direct phone number?
Michelle J. White's direct phone number is (614) 757*****
What schools did Michelle J. White attend?
Michelle J. White attended Kent State University, Kent State University.
What skills is Michelle J. White known for?
Michelle J. White has skills like Marketing, Indesign, Microsoft Excel, Microsoft Office, Customer Service, Photoshop, Illustrator, Powerpoint, Google Adwords, Microsoft Word, Netsuite, Sap.
Who are Michelle J. White's colleagues?
Michelle J. White's colleagues are Brittany Garcia, Mauricio Franco Gonzalez Sanchez, Carolina Ruiz, Sarah Williams, Denise Mason, Meggie Hogan, Chris Jones.
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