Michelle J. White Email & Phone Number

United States

Us

Mountain View, California, Us

For more than a decade, Qventus has been at the forefront as a provider of AI-based software automating care operations in both OR and inpatient settings. By deeply understanding the challenges faced by healthcare providers and applying modern technologies and principles proven in other industries, we empower care teams to make smarter decisions and optimize patient flow. Our solutions not only deliver meaningful returns but have also recently achieved the highest KLAS rating, creating a competitive edge for our clients, including health systems, community health centers, and academic medical centers. By integrating with EHRs, the Qventus platform leverages AI, machine learning, and behavioral science to predict operational bottlenecks, recommend remedies, and automate processes. Explore more at www.qventus.com.

Mountain View, California, Us

Led and directed a high-growth marketing team, successfully implementing impactful marketing strategies and tactics that resulted in accelerated revenue growth. Demonstrated a keen ability to seize market opportunities and generate substantial financial outcomes within tight timelines. Established foundational processes across various marketing disciplines, including:• Developed a Key Opinion Leader (KOL) program, collaborating with top-volume "whale" surgeons to drive influential advocacy throughout the pipeline stages• Led the implementation of product marketing processes, defining clear stages and creating persona-based content tailored to healthcare executives and surgeons

Mountain View, California, Us

Dublin, Oh, Us

Lead change mgmt for at-Home Solutions businesses | B2C, B2B, and employee changes •Create + execute business readiness strategies for technology and cultural changes for 1600+ employees•Developed org-wide change mgmt strategy, templates, playbooks, activating cross-department teams•Serve as mentor circle leader, D&I ambassador, change advocate network member

Dublin, Oh, Us

Led Product Management / agile product-centric pilot at business unit and adopted across all enterprise•Built strategy to standardize, resources, processes across business + tech teams•Enabled growth via accountability, faster decisions, established priorities•Delivered ePrescribing | first digital solution to pass an order end to end

Dublin, Oh, Us

Recruited to build Marketing Operations function, vision, strategy. •Built best in class processes, managed multi-million budget, built diverse team responsible for department budget, processes, brand, agencies, contracts, production, graphic design, events/ tradeshows•Enabled ZBB initiatives to run faster, under budget•Revived brand identity with new architecture, visual, key messages, brand playbook•Implemented cross-functional project management best practices | adopted widely across teams•Led breast pump program management | delivered new platform + go-to market strategy in record time.

London, Gb

Marketing lead generation strategy for 5 businesses + 200 marketers worldwide•Responsible for managing the content development team + annual strategic planning•Developed inbound marketing content creation process, guidelines, tracking•Created + facilitated training 100+ team members

Waltham, Ma, Us

Created business case/secured funding for marketing automation + content marketing. Responsible for leadgeneration processes, vendor selection, implementation, training.• Created content resource center: http://www.wolterskluwercdi.com/rxperts/• Led website revisions: 52% web traffic, 21% marketing qualified leads• Established department-wide standards + strategy, leading to 72% lead• Served on the National Council for Prescription Drug Programs (NCPDP) Young Professional committee driving to create opportunities for younger members of the organization to improve tomorrow’s healthcare IT leaders.

Waltham, Ma, Us

• Developed social media strategy (Facebook, Twitter, Google+)• Managed advertising plan and customer engagement programs• Campaigns resulted in 387% followership increase

Waltham, Ma, Us

Responsible for B2B marketing strategy | $1M budget | healthcare software products. Led market research,product launch/retirements, value props, pricing decisions.• Content marketing drove 12,000+ attendees, 700+ leads, 20% brand awareness• Achieved target sales / lead goals through email, direct mail and multimedia campaigns• Produced a video training program: www.medispan.com/pricerx-training

Charged with email marketing, web development, CRM administration, data governance. Streamlined processes + implemented standards across business.•Instituted new email opt out process -- 10% decrease in database churn•Led data clean up initiative + lead attribution processes -- enabled dashboard reporting suite + informedbusiness decisions

Masters Of Business Administration, Marketing

Bachelor'S Degree, Fashion Merchandising