Michelle Koo Email & Phone Number

California, United States

Mountain View, California, United States

- Strategizes across KiwiCo's social media platforms (Instagram, TikTok, Facebook, and YouTube) to expand brand awareness and acquire 5M total views+ per month - Executes 15-20 monthly digital content assets (video and posts) to appeal to educational and parent-centric audience while providing enrichment for kids- Collaborates with broader marketing, data, design, and analytics team to achieve quarterly goals in video viewership and audience engagement through tailored organic social content

San Francisco, California, United States

• Developed 10+ recommendations on ways to financially win with women and reach female audiences; proposed to CMO and SoFi community • Created Gen Z-centered TikTok content for SoFi Marketing and University Recruiting garnering 60,000+ views• Launched 5 Newsletters to incite SoFi’s 500+ internal marketing team to monitor competitors in the Fintech industry

Saratoga, California, United States

- Led summer course regarding Social-Emotional Learning (SEL) to incoming 6th, 7th, 8th, and 9th grade students - Taught students about Empathy, Respect, Equity vs. Equality in a post-pandemic classroom environment- Managed healthy, safe, and enriching classroom space for students with daily riddles, fun decorations, and yoga sessions

West Lafayette, Indiana, United States

- Enhanced client's (IndyOverEverything: e-commerce clothing store) online website performance by creating a marketing strategy and increasing sales by 20%- Advised student team to perform a SWOT analysis on Shopify account to boost website traffic by 50% since COVID-19 - Synthesized findings into a consulting pitch presentation to the co-founders with 10+ suggestions for sales growth

West Lafayette, Indiana, United States

West Lafayette, In

• Optimized student interest in the Liberal Arts department by facilitating recruitment events for 75+ prospective students• Promoted commitment to Purdue by filming monthly “Day in the Life” videos, leading campus tours and Q&A panels• Incentivized Purdue’s Instagram engagement by posting for “Degree in 3” experience and assisted in 15 virtual chats

Wilke Undergraduate Research Internship | Purdue College Of Anthropology

- Investigated 100+ carbon capture technology journals to examine the ethical and technical challenges of geoengineering- Researched with Dr. Zoe Nyssa and a team of 4 college students to model geoengineering as a solution to climate change - Executed data analysis with Zotero software and created a poster presentation synthesizing the costs & benefits of findings

West Lafayette, Indiana, United States

• Strategized social media marketing initiatives to expand electric car user engagement by 100+ followers on Instagram• Installed a waitlist program to generate more app exposure and verified 100+ electric vehicle users over a 6-month period• Headed content creation, email marketing, and competitor research to raise value proposition for startup investors

Remote

• Designed social media and video content for nonprofit’s digital platforms to accumulate 25+ summer camp registrations• Revitalized social media calendar and planning tools to execute 10+ Instagram, Twitter, Facebook, and blog posts• Refocused nonprofit’s publicity with brand manual and analyzed the performance of 500+ posts to engage the target audience

• Strategized digital marketing initiatives to expand startup presence & brand awareness at 30+ universities across the U.S.• Streamlined 5000 downloads at launch day & directed team of 40 students by leading committees & marketing pods• Recruited 50+ college students for the ambassador program to boost the app’s exposure and encouraged the workplace community

Saratoga, California

- Upheld top-tier customer service by making drinks to customer specifications- Formed personal connections and handled conflicts smoothly- Operated transactions through the POS system and completed tasks from Starbucks management

Saratoga, California, United States

- Researched the stigma of menstruation to understand the taboo over a 6-month period and launched feminine products drive for homeless women in the Bay Area community- Advocated for the removal of the tampon tax and delivered Ted Talk reflecting on taboos amongst women, donation collection, and work with homeless women

Master Of Arts - Ma, Digital Communication

Courses: Foundations of Digital Media, Research & Writing Methods, Ethics, Web Writing, Persuasion, Utilizing Images: Social & Digital Media

Bachelor Of Arts - Ba, Corporate Communications & Management

Activities and Societies: College of Liberal Arts (Dean's Ambassador), Wilke Undergraduate Research Symposium (Research Assistant).