Michelle Koo

Michelle Koo Email and Phone Number

Data-driven strategic Marketing, Operations & Digital transformation leader @ DataFinity Group
san jose, california, united states
Michelle Koo's Location
United States, United States
Michelle Koo's Contact Details

Michelle Koo personal email

n/a
About Michelle Koo

Accomplished & results-oriented Marketing, Corporate Strategy & Data Analytics thought leader with a proven track record of guiding growth organizations with data-driven methodologies, analytic principles & operational insights

Michelle Koo's Current Company Details
DataFinity Group

Datafinity Group

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Data-driven strategic Marketing, Operations & Digital transformation leader
san jose, california, united states
Website:
datafinitygroup.com
Employees:
11
Michelle Koo Work Experience Details
  • Datafinity Group
    Team Manager, Marketing Services On Adobe Account
    Datafinity Group Aug 2018 - Present
    Santa Clara County, California, United States
    Oversee day to day operations for DataFinity Project Managers. Allocate tasks and resources as needed.Actively engage in process improvement projects for Adobe's Lifecycle Marketing tech stack.Partner closely with marketing and data teams to identify/refine strategic audience segmentation.Lead high visibility projects including product launches, Adobe MAX, Black Friday, Cyber Monday to ensure the implementation and execution are on time across global teams.
    View
  • Koo Solutions, Inc
    Principal
    Koo Solutions, Inc Jul 2011 - Aug 2018
    Managed & maintained all Salesforce initiatives & vendor relations that directly tied business metrics & financials to overall business goals. Using KPIs and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates. Launched & implemented strategic website to directly address brand needs that drove 25%+ increases in foot traffic with a corresponding increase of $250k in attributed revenue. Designed & developed custom special-order notifications system that directly saved the company $100,000 in potential losses due to customer dissatisfaction. Initiated VOC data feedback loop & integration into Salesforce to engage consumers via CRM which led to 20% decrease in complaints.
  • Avagence
    Training And Software Development
    Avagence Jan 2012 - Jan 2017
    Worked directly with Head of Technology to create initial company product footprint which was a customized SalesForce.com solution for the retail jewelry industry.Successfully customized organization across 4 differing jewelry companies all with distinctly unique business processes & procedures.Direct point-of-contact for all technical, administrative & end-user issues & troubleshooting tickets with platform including solutions-generation.Trained all system administrators to implement innovative software solutions within various organizations & corporations.
  • University Of Hawaii At Manoa
    Personal And Public Speech (Sp151) Lecturer
    University Of Hawaii At Manoa Aug 2010 - Jul 2011
    University Of Hawaii At Manoa
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  • University Of Hawaii At Manoa
    Principles Of Effective Public Speaking Teaching Assistant
    University Of Hawaii At Manoa Aug 2009 - Jul 2010
    University Of Hawaii At Manoa
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Michelle Koo Skills

Marketing Communications Communication Processes Public Speaking Social Media Marketing Social Media Measurement Marketing Event Planning Planning And Execution Of Events Positive Can Do Attitude New Challenges People Skills Coordinating Skills Marketing Research Customer Service Online Advertising Social Networking Marketing Social Media Online Marketing Event Management Public Relations Leadership Event Planning Strategic Planning Marketing Strategy Advertising Business Process Improvement Customer Relationship Management

Michelle Koo Education Details

Frequently Asked Questions about Michelle Koo

What company does Michelle Koo work for?

Michelle Koo works for Datafinity Group

What is Michelle Koo's role at the current company?

Michelle Koo's current role is Data-driven strategic Marketing, Operations & Digital transformation leader.

What is Michelle Koo's email address?

Michelle Koo's email address is mi****@****hop.com

What schools did Michelle Koo attend?

Michelle Koo attended University Of Hawaii At Manoa, University Of Hawaii At Manoa.

What skills is Michelle Koo known for?

Michelle Koo has skills like Marketing Communications, Communication Processes, Public Speaking, Social Media Marketing, Social Media Measurement, Marketing Event Planning, Planning And Execution Of Events, Positive Can Do Attitude, New Challenges, People Skills, Coordinating Skills, Marketing Research.

Who are Michelle Koo's colleagues?

Michelle Koo's colleagues are Mithlesh Kumar, Yu-Cing Kuan, Justin Badar, Alan Do, Frances Acquistapace, Anas Sayed, Stansey Lieba.

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