Michelle Koo Email & Phone Number

Santa Clara County, California, United States

Oversee day to day operations for DataFinity Project Managers. Allocate tasks and resources as needed.Actively engage in process improvement projects for Adobe's Lifecycle Marketing tech stack.Partner closely with marketing and data teams to identify/refine strategic audience segmentation.Lead high visibility projects including product launches, Adobe MAX, Black Friday, Cyber Monday to ensure the implementation and execution are on time across global teams.

Managed & maintained all Salesforce initiatives & vendor relations that directly tied business metrics & financials to overall business goals. Using KPIs and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates. Launched & implemented strategic website to directly address brand needs that drove 25%+ increases in foot traffic with a corresponding increase of $250k in attributed revenue. Designed & developed custom special-order notifications system that directly saved the company $100,000 in potential losses due to customer dissatisfaction. Initiated VOC data feedback loop & integration into Salesforce to engage consumers via CRM which led to 20% decrease in complaints.

Worked directly with Head of Technology to create initial company product footprint which was a customized SalesForce.com solution for the retail jewelry industry.Successfully customized organization across 4 differing jewelry companies all with distinctly unique business processes & procedures.Direct point-of-contact for all technical, administrative & end-user issues & troubleshooting tickets with platform including solutions-generation.Trained all system administrators to implement innovative software solutions within various organizations & corporations.

University Of Hawaii At Manoa

University Of Hawaii At Manoa

Master Of Arts (M.A.), Communication, General

Bachelor Of Arts (B.A.), Psychology