Yu-Cing Kuan Email & Phone Number

California, United States

San Jose, California, United States

1. Led cross-functional partnerships with Adobe marketing teams to launch 100+ lifecycle email marketing campaigns, driving acquisition, engagement, and retention2. Devised and executed 20+ A/B tests on subject lines, CTAs, and layouts, optimizing email campaign KPIs (open rates, conversions), and coordinating with cross-functional teams3. Orchestrated.

Sunnyvale, California, United States

1. Delivered audit of digital marketing assets and channels (website, social media, paid ads) for content creator startup and executed actionable recommendation on integration of digital media and redesign of messaging, leading to XX% leads conversion

Pittsburgh, Pennsylvania, United States

1. Revamped product displays in retail store, leading to 10% incremental sales in 5 months. Conducted exploratory and relationship analysis, launched experiments with operational team and generated scalable insights2. Drove topline sales by identifying marketing opportunities, including profiling target audiences for new product and proposing promotional.

Pittsburgh, Pennsylvania, United States

1. Conducted market research and developed buyer personas to identify opportunities for new segment at fintech SaaS startup. Tailored go-to-market strategies, sales enablement materials in partnership with sales director, resulting in XX% increase in new customer acquisition

Taipei City, Taiwan

1. Managed team of 2 to design, implement, and scale go-to-market strategies for 4 international markets. Collaborated with product, creative, and regional teams to localize positioning and messaging, oversee multi-channels strategies, website optimization, and measurement2. Headed cross-functional team of 11 to develop and execute go-to-market strategy.

Taipei City, Taiwan

1. Developed compelling value proposition and product messaging for 10 technology products across 4 product lines. Created marketing collateral, including web page copy and layout, product photos, whitepapers, endorsement videos, social media materials, datasheets, blogs, and case studies to drive product awareness and generate lead2. Planned and executed.

Taipei City, Taiwan

1. Analyzed P&L of 40 marketing campaigns and identified areas for optimization, leading to 35% increase in sales and 20% reduction in costs2. Utilized sensitivity analysis to optimize product pricing and forecast demand working with product and sales team, resulting in 6% increase in profit for a new product launch

Taipei City, Taiwan

1. Proposed lead generation plans for personal loan products by assessing product trends, evaluating competitors’ strategies, estimating market potential and selecting target markets from analyzing consumer behavior and attitudinal data2. Researched, synthesized and reported market intelligence weekly to influence corporate and product strategies 3..

Taipei City, Taiwan

1. Proposed product UX design (Yahoo! Stock APP) based on user and competitor research.2. Managed and optimized features in Yahoo! Weather APP with engineers to improve score from 4 to 4.5 stars.

Taipei City, Taiwan

1. Assisted to conduct brand re engineering project for the No.3 manufacturer of tooth brush in China. Analyzed market data and interviewed 7 channels. Facilitated to build multi-brand strategy for customer.2. Analyzed the market trend and demand and assisted to form overseas strategies for Taiwan B2C manufacturer in 2013.

Master Of Science - Ms, Marketing Science And Business Analytics, 3.796/ 4.0

Activities and Societies: 2021 Super Analytics Challenge, VP of Katz Marketing Club Product Management ClubCourses: Marketing Research.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General, 4.16/4.3

Activities and Societies: Vice-President of marketing team in 2014 NTU Art Festival, Vice-editor and video production of 2014 Passion.

Bachelor Of Arts (B.A.), Library And Information Science, Accounting, 3.92/4.3

Activities and Societies: Leader of events team in NTULIS student association

High School Diploma