Michelle Cheney Email and Phone Number
Michelle Cheney work email
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Michelle Cheney personal email
Michelle Cheney phone numbers
Hello. And welcome to my LinkedIn profile. Thanks for stopping by.I'm a creative thinker with a diverse background in building brands and growing businesses. I have 25 years of experience in brand strategy, consumer insights, integrated marketing communications, events and promotions, market research, and performance measurement. I’ve worked at large organizations, small ones, and everything in between. The same goes for my clients. They include some of the most well-known brands in the world, start-ups, and everything in between.I began my professional journey in the “traditional” world but grew up during the digital revolution. This means I can work easily across all channels to develop integrated marketing communications plans. You know, the right channels for the right reasons. Oh, and I'm not a fan of the tactics-in-search-of-a-strategy approach to marketing. Objectives. Strategy. Ideas. Tactics. In that order. In fact, I'll go so far as to say there isn't a communications channel that I haven't touched at least once in my career. I also think that’s what sets me apart. Why does this matter? Because all of the things that I've done, and all of the things I do, make me who I am and give me the inspiration and energy to come up with ideas that solve problems.To learn more about me, please feel free to grab a cup of coffee and swing by my website at www.michellelcheney.com.---------Industries include: + Consumer Packaged Goods+ Consumer Durables, DIY & Building Products+ Non-Profit & Government+ Retail+ Fintech, SaaS & TechnologyExperience in both B2C and B2B marketing.
Empirical Consulting Solutions
View- Website:
- thinkempirical.com
- Employees:
- 35
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Empirical Consulting SolutionsDallas, Tx, Us
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Director, MarketingEmpirical Consulting Solutions Dec 2020 - PresentNarberth, Pa, UsEmpirical Consulting Solutions (www.thinkempirical.com) is a management consulting firm focused on helping clients overcome the hurdles that prevent them from growing. We take the time to understand your issues, build a plan forward and then work shoulder-to-shoulder through implementation. Our experienced senior-level consultants know how to provide guidance across multiple functional areas including sales, sales operations, marketing, HR, finance, leadership, supply chain, distribution, change management and more.
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Fractional Cmo, Brand Strategist & Marketing ConsultantHello Jolly Roger Sep 2016 - PresentHello Jolly Roger started with a few colleagues and a whole lot of history. We’re a passionate group of independent brand strategists, writers, designers, project managers and producers, unapologetically protective of the brands in our charge. Most of us have been working with each other for decades. We’ve had Super Bowl spots. Worked with celebrities. Won a bunch of impressive awards. We’ve spent time together at different agencies—large and small, traditional and digital.Clients include a mix of agencies and B2C/B2B brands across a number of different categories. Our niche: Doing good work for good people. -
Senior Brand Strategist & Marketing ConsultantFishbat Oct 2020 - Dec 2022Patchogue, New York, Usfishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles and the nuances of the latest digital technologies to create successful and custom digital programs that make sense for your entire business. We'll help you chart a course through a digital ocean of possibilities, putting your business in the best possible location to harvest a bountiful catch of customers. Come swim with us….we'll help you rise to the top. -
Digital Strategy & Account ManagementCstmr Oct 2018 - Dec 2020Austin, Texas, UsCSTMR is a team of digital strategists who create and execute purpose-driven marketing programs that systematically build brands and drive growth. We’ve worked with companies in nearly every sector of Fintech and financial services from banking and credit, cryptocurrency, insurance, investments, lending, payments, and SaaS. -
Director Of MarketingPoo~Pourri Dec 2015 - Sep 2016Addison, Texas, UsResponsible for managing all digital activities for the Direct-to-Consumer (DTC) channel which included integrating paid, owned, earned, and shared digital channels. Activities also included managing agency partners, establishing marketing budgets, collaborating with the operations team on inventory management, and working closely with customer service to ensure a seamless consumer experience -
Group Account DirectorSlingshot Mar 2012 - Dec 2015Dallas, Tx, UsStrategic lead for all brand-building and integrated marketing communications activities for specific accounts. Key activities include brand strategy and the planning/execution of television, print, digital advertising, online video, websites, etc. Play dual roles in Account Management and Account Planning/Insights.Brands include Susan G. Komen, The Petco Foundation, Warheads Sour Candy, IHOP at Home frozen breakfast and Dal-Tile Corporation solid surfaces (strategy only). -
Account DirectorThe Integer Group 2010 - 2012Denver, Colorado, UsStrategic lead on the Arnold/Oroweat premium bread brand and the U.S. expansion of the Bimbo brand. Key activities included brand positioning, integrated marketing communications, television, print, digital advertising, social media strategy and execution, website development, and retail promotions. Other brands included Lone Star Steakhouse and the Nasher Sculpture Center. -
Senior Account DirectorThe Barbarian Group 2009 - 2010New York, Ny, UsFormerly Cheil Worldwide. Managed digital activities for Samsung Telecommunications of America. -
Group Account DirectorSquare One Advertising 2007 - 2009Strategic lead for all brand-building and marketing communications activities for Freeman, a solutions provider for conventions and tradeshows, Daltile and American Olean floor tile and countertops, Ellington Fans, Washington Dental Service insurance and OttLite natural lighting. Primary activities included brand strategy, print, collateral, tradeshow design, website development, and digital media. Played a key role in improving the overall strategic and creative thinking of the agency.
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Account DirectorDdb Oct 1998 - Jul 2007New York, Ny, UsWorked with the Ingersoll Rand Security Technologies sector, Dean National Brand Group, the U.S. Environmental Protection Agency, the New York State Energy and Research Development Authority (NYSERDA), Springbow internet solutions and Data Return managed hosting. Brands included Schlage security products, Kryptonite locks, Von Duprin exit devices, LCN door closers, HERSHEY’S Milk and Milkshakes, Folgers Jakada coffee latte, Marie’s salad dressing, Dean’s Dip, Land ‘O’ Lakes Diary Ease lactose-free milk, International Delight coffee creamer, and the ENERGY STAR program. Additional project work included the launch of Daltile’s ONE Quartz Surfaces. -
Strategic Services SupervisorBrannforbes 1997 - 1998Worked on Coca-Cola, Hastings Entertainment and Q-Lube.
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Assistant Marketing ManagerSociete Alombard 1996 - 1996Located in Orleans, France. Worked with CMO on marketing, distribution and pricing initiatives across Europe as part of the Masters requirements for Ecole Superieure de Commerce.
Michelle Cheney Skills
Michelle Cheney Education Details
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The University Of Texas At AustinGeneral -
Emlyon Business SchoolInternational Marketing
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The University Of Texas At AustinMarketing
Frequently Asked Questions about Michelle Cheney
What company does Michelle Cheney work for?
Michelle Cheney works for Empirical Consulting Solutions
What is Michelle Cheney's role at the current company?
Michelle Cheney's current role is Brand Builder | Creative Thinker | Senior Marketer.
What is Michelle Cheney's email address?
Michelle Cheney's email address is mi****@****bal.net
What is Michelle Cheney's direct phone number?
Michelle Cheney's direct phone number is +197281*****
What schools did Michelle Cheney attend?
Michelle Cheney attended The University Of Texas At Austin, Emlyon Business School, The University Of Texas At Austin.
What skills is Michelle Cheney known for?
Michelle Cheney has skills like Integrated Marketing, Advertising, Brand Management, Interactive Advertising, Interactive Marketing, Customer Insight, B2b, Social Media Marketing, Brand Architecture, Digital Strategy, Marketing, Marketing Strategy.
Who are Michelle Cheney's colleagues?
Michelle Cheney's colleagues are George Kury, Margo Michel, Pavan Kumar Gupta, Chris Dimascio, Jill Fisher, Dan H., Swasti Arya Raghuvanshi.
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