Michelle Da Costa Email & Phone Number

Calgary, Alberta, Canada

Ontario, Canada

- Support, develop, and lead effective 360 media campaigns and brand solutions that are rooted in strong strategies and aligned with data and insights on the General Motors brand- Manage the strategic direction of paid activations, while optimizing the channel, campaign, media spend, and user journey mix to exceed business objectives- Manage significant budgets across GM, working with External Partners, and Internal stakeholders (Finance, Planning, and Analytics) to track and report results

-Responsible for managing strategic digital campaigns with both internal and external stakeholders, across multiple high-billing accounts (over $5,000,000) with extensive in-campaign reporting and optimizations, in turn benefiting efficiencies and company billings-Accountable for the creative thinking, management and success of tactics, strategies, and budgets by ensuring that the campaigns efficiently reach the right target audience to achieve the desired outcomes of campaigns-Accounts managed include Mazda, Kimberley Clark, Volvo, Air Canada, Tim Hortons, Indigo, and Manulife

Manage, develop, and lead fully integrated multi-platform projects and marketing campaigns across media teams that have consistently exceeded business and communication objectives from 2014-2016

Collaborate with integrated marketing teams, media teams and external partners to plan strategic and efficient media campaigns across all media platforms (Print, Out-Of-Home, Digital, Social Media, Radio, TV) to meet and exceed marketing objectives (e.g. cost efficiencies, quality, KPIs)

Assist in combining creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their objectives and target audiences as effectively and efficiently as possible, in turn benefiting account billings.

Bachelor'S Degree, English Language And Literature

Diploma, Advertising And Marketing Communications Management, High Honours