Michelle Lopes Email & Phone Number

Melbourne, Vic, Au

Cheltenham, Victoria, Australia

I am currently responsible for leading a destination brand strategy and integrated marketing campaign, to increase awareness, engagement and visitation, to Kingston. For the ultimate guide to Kingstons neighbourhood gems, follow @this.is.Kingston on Instagram and check out our website thisiskingston.com.au.

Melbourne, Victoria, Australia

London, England, United Kingdom

As Client Director, Strategy and Marketing at Bray St. I was responsible for leading the brand marketing strategy for the agency, which involves development and implementation of an integrated Bray St. communications plan across digital assets, website, social media, e-newsletter, content series and webinar events. After its first year of delivery, Bray St. quadrupled its following on social media, recorded significant audience engagement and increased client prospects and website enquiries. In addition, I deliver strategic marketing projects of varying sizes for ESG, future-tech and SaaS clients. Examples include business re-brands, website re-brands, new brand development, creative asset development, UX/UI projects, trade show and event activation branding and lead generation campaigns. High level communication, end-to-end project management, strategic, leadership and organisation skills were applied to deliver multiple brand marketing initiatives on time and within budgets.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

As Tourism Manager my role focused on the development and execution of International brand marketing and tourism plans for Tennis Australia events. This involved leading industry relationships, AO international launches, and tourism marketing partnerships and event activities, to drive increased visitation and revenue to Australian Open (AO) and ATP Cup.

Melbourne, Australia

Melbourne, Victoria, Australia

As Manager, Major Events Marketing, I led the strategic development and implementation of tourism marketing campaigns, brand activations, social media strategies, events and projects across Melbourne’s major events to drive visitation and economic growth for Victoria.

Melbourne, Victoria, Australia

As Project Manager – Regional Marketing, I managed and implemented the Wander Victoria brand campaign and media partnership program with 6 key media partners including The Urban List, Huffington Post, Broadsheet, TimeOut, RACV and News Ltd. This involved content planning, asset production, brand management and management of content calendar roll out.

Melbourne, Victoria, Australia

As Tourism Marketing Executive, I led and developed the tourism program and visitor marketing strategy for MCGs tourism products/events. This included managing industry relationships and representing MCC at key tourism conferences and travel trade events.

Bachelor Of Business And Commerce, Marketing And Management

The Art Of Home Staging, Property Styling And Home Staging

Education record