Michelle Lundstrom Email & Phone Number

Los Angeles, Ca, Us

Social Media coordination (Airtable), as well as posting and community management for a show streaming on Prime Video◊ Assisting with requesting professional account status and with the verification process◊ Social conversation monitoring in order to stay alert of any leaks, negative reactions, or important breaking news that may require a posting pause◊ Community Management of social media accounts including finding and communicating engagement opportunities to the team for approval, then replying to fans, influencers, and media outlets◊ Curating fan reactions and reviews to be shared on-platform, as well as obtaining and tracking permissions for them to be used in produced content◊ Creating and updating talent / character social media account lists◊ Coordinating a content calendar in Airtable, in order to communicate between teams the necessary details, posting times, and approval statuses, as well as facilitating an easier international view option, and shifting the schedule as needed to incorporate new requests◊ Creating Run-of-Show (ROS) outlines to clarify big-beat activations, as well as bulleted Slack updates to streamline the progress of upcoming posts◊ Organizing creative production links for internal review as needed, handling all assets according to required security protocols◊ Coordinating post copywriting requests and the client approval process for copy◊ Posting social media content across platforms, ensuring functional links, correct account tags, and any required verbiage - and reporting all live links to the client◊ Collecting post examples/links, media mentions, and fan reactions for future reference

Los Angeles, California, United States

Weekend Social Media posting/QA and sentiment reporting for their Prime Video client◊ Posting social media content across platforms with team-oriented quality assurance, using functional links, correct account tags, and official show hashtags◊ Reviewing daily content to ensure an adequate variety and diversity of posts, as well as no potential conflicts with current events◊ Cross-referencing the week's upcoming posts for updates in production status◊ Social sentiment reporting for newly-released shows and movies, focusing on summarizing Twitter conversation with examples

Burbank, California, United States

Focused on several DC Comics TV shows on HBO Max such as Doom Patrol, Titans, and others◊ Community Management including reacting to trends, replying to fans, engaging with influencers and media outlets, and communicating opportunities to clients◊ Social Monitoring for leaks, negative reactions, or breaking news that may require a posting pause◊ Curating UGC like fan art, cosplays, and reviews to be shared on-platform, or obtaining permission for it to be used in produced content◊ Creating talent social account lists with birthdates, and lists for show anniversaries and relevant national-day holidays◊ Live tweeting during watch parties, live posting trailers during events like DC Fandome, and remotely supporting NYCC coverage for image pull and edit requests◊ Assisting in drafting form emails with step-by-step instructions and advice for social media "takeovers" for talent and/or their agents◊ Coordinating content calendars in Google Sheets / Docs with times and assets for final approval, shifting the schedule for new requests, and creating ROS outlines to clarify big-beat activations◊ Posting content across platforms with high quality assurance, ensuring functional links, correct account tags, and required verbiage◊ Creating organic social media content including copywriting using correct tone and voice with relevant keywords and hashtags◊ Editing of images and videos for size and the addition of text, logos, captions, and other graphic elements - as well as GIF creation◊ Coordinating creative assets, such as production photography, event videos, style guides, and talent-specific toolkits◊ Concepting creative, strategic ideas for social campaigns, independently and as a team, researching for RFPs, and pulling content to use directly or as design reference◊ Compiling monthly performance reports, big-beat recap reports, and other sentiment reporting as requested, using Sprout Social and native stats, and formatting these reports in Google Slides / Docs

Burbank, California, United States

Focused mainly on DreamWorks Animation, including legacy films and TV shows such as TrollsTopia and others - Taking the lead on additional projects as requested (PAW Patrol: The Movie, B-Kind Dolls) and a supporting role (Nomadland)◊ Coordinating content calendars in Google Sheets or Docs, clearly communicating to all teams the times and assets for final approval◊ Posting or scheduling social media content across platforms with high quality assurance, including functional links, correct account tags, and any required verbiage◊ Moderating engagement of several Facebook Groups (ongoing), as well as monitoring social sentiment across platforms (as needed)◊ Curating weekly Fan Art Friday highlights for Instagram Stories and Twitter, incorporating TikTok content when possible◊ Coordinating creative assets, such as key art, alphas, stills, brand style guides, and toolkits, while prioritizing and adhering to all security protocols◊ Concepting creative and strategic ideas for social campaigns both independently and in group brainstorms, aiding in viewing/researching both old and new shows and films for an ongoing retainer, pulling suggested content/images to use directly or to use as design reference◊ Collaborating with the Design team to submit clear ideas for content and to pass along constructive feedback during the client revision/approval process◊ Communicating with clients with dedication throughout the production process, tracking and submitting revisions, and following up with final asset deliveries◊ Updating budget trackers throughout the production, referring to Directors for re-evaluation as needed◊ Tracking monthly follower growth for all accounts, and other social metrics as needed

Los Angeles, Ca

Digital Marketing agency work, using a hyper-local strategy to showcase neighborhood restaurants and entertainment as well as onsite events for luxury apartment communities across the US◊ Curating, creating, and posting social media content and lifestyle blogging◊ Engaging and coordinating with local restaurants, entertainment venues, and resident influencers for greater promotional reach◊ Incorporating client requests into social content schedules on a tight deadline◊ Creating Facebook events along with relevant banners and follow-up posts on all platforms for grand openings, resident events, and contests ◊ Branding of images or videos for social posting such as the addition of text, logos, and other graphical elements◊ Moderating engagement on paid social ads and forwarding leads◊ Auditing, updating and optimizing existing social profiles◊ Monthly reporting of KPIs using tools like NinjaCat

Los Angeles, Ca

Temporary position with a Digital Marketing agency (now Allied Global Marketing) which included handling accounts for the Lipshtick comedy series at The Venetian and the FRANK The Man. The Music. show at The Palazzo in Las Vegas◊ Assisting with analytics and reporting performance on social media accounts◊ Assisting with creating content calendars and influencer lists◊ Assisting in forming social strategies for Facebook, Twitter, and Instagram campaigns◊ Posting, responding and outreach on social media accounts ◊ Online researching for new networking and business opportunities

Burbank, Ca

Social Media management for a licensed fine art publisher of pop culture names that included Disney, Star Wars, DreamWorks, Halo, and 20th Century Fox - showcasing art releases and gallery events◊ Managing multiple social media platforms including Facebook, Twitter, Tumblr, Instagram, and Pinterest for Acme Archives and launching all social media accounts for sub-brand, Dark Ink Art◊ Planning online campaigns to promote new art releases featuring contests, giveaways, and artist Interviews◊ Coordinating with entertainment/pop culture blogs, celebrities, and artists for greater promotional reach◊ Writing and editing copy for daily posts, ensuring functioning links, relevant keywords and hashtags, and proper image sizing◊ Live posting at events such as artist signings, gallery shows, and San Diego Comic-Con International◊ Tracking performance with Facebook Insights and Twitter Analytics

Tempe, Az

My experience at AlphaGraphics included scanning, resizing, cropping, layout and imposition of files, as well as the operation of digital printers◊ Using programs such as Adobe Acrobat and InDesign to lay out pages in proper book format◊ Faking bleeds and making other necessary design revisions◊ Updating and creating business cards◊ Color matching, calibration, and operation of digital printers◊ Digitally restoring and retouching torn and/or old photography◊ Advising clients on design options

Bachelor Of Science (Bs), Marketing And International Business

Bachelor Of Arts (Ba), French

International Student Exchange Program

Semester Study Abroad