Michelle Leader Email & Phone Number

Costa Mesa, Ca, Us

Costa Mesa, Ca

• Developed strategies and supported key decisions that led to 60% revenue growth in ten years• Implemented new software platform (Alert), including database transfer, website integration, dispatch integration, training, and store customization• Created and managed $350k annual purchasing budget• Initiated operational processes and led brainstorming sessions to gather requirements for complex projects, including: fleet tracking, e-signature for job tickets, and subrental tracking• Introduced fleet tracking to maximize logistics efficiencies• Designed current website, leading to >100% increase of revenue generated via web, which led to quicker order entry and more accurate orders• Oversaw company marketing initiatives, including: paid online advertising, social media, emails, flyers, price catalogs, and showroom table design• Facilitated brainstorming sessions to improve customer service levels by creating a company guide and instituting pillars of excellence • Developed sales incentive for inside sales team to increase average ticket size• Analyzed weekly inventory forecast reports to ensure rental item availability for future orders• Assured quality control and instigated refurbishing projects for damaged inventory• Communicated with sales team in regards to inventory availability• Placed purchase orders for overbooked items, most commonly linen items, with vendors• Coordinated sub-rentals between local rental companies• Updated and maintained inventory records within company rental software

Santa Barbara, California Area

• Oversaw the implementation of the company’s marketing strategy and managed all related ventures.• Directed and collaborated with graphic designers to create smart advertising and collateral material.• Coordinated more than a dozen trade shows per year and successfully procured key clientele throughout national and international markets.• Facilitated the design of the company brand and established branding and messaging protocol for the company.• Established a launch plan for new products including email marketing, web site updates, and creation of marketing collateral.

Santa Barbara, California Area

• Supported VP of Sales and Account Managers and contributed to rapid growth.• Created sales presentations and proposals for prospective customers.• Consolidated CRM database and maintained its organization for sales and marketing functions.

Santa Barbara, California Area

• Worked alongside Mighty Bright’s VP of Sales to establish an e-commerce strategy.• Researched and executed Search Engine Optimization strategies and attained page-ranking goals.• Managed web content; including copy, product information, pricing, and press releases.