Michelle May Email & Phone Number

Washington Dc-Baltimore Area

~Lead and manage a team of 45 spanning TV/video, photography, web, social media, analytics, public relations and graphic services. ~Launched new services and increased team talent to support streaming, public relations and digital metric requirements.~Realigned TV organization to modernize workflow and produce new, 2-3 weekly short form video products. Oversaw $420K budget and execution of 4K production upgrade, LED studio light installation and the procurement of a new studio… Show more ~Lead and manage a team of 45 spanning TV/video, photography, web, social media, analytics, public relations and graphic services. ~Launched new services and increased team talent to support streaming, public relations and digital metric requirements.~Realigned TV organization to modernize workflow and produce new, 2-3 weekly short form video products. Oversaw $420K budget and execution of 4K production upgrade, LED studio light installation and the procurement of a new studio set.~Increased staff by 12 people, mostly during COVID, and managed an annual budget increase of $1.3M, from $6.2M to $7.5M. Show less

Washington D.C. Metro Area

Shenami makes Fortune 500 training and development material accessible, actionable and affordable for women in business. Fulfill multiple job functions including CEO, online producer and writer, business development, brand manager, project management and content management.~Selected from over 80 applicants to be invited to accelerator within 2 months of company inception, secured total investment of $40K with creative, strategic business plan. ~Conceptualized, produced and… Show more Shenami makes Fortune 500 training and development material accessible, actionable and affordable for women in business. Fulfill multiple job functions including CEO, online producer and writer, business development, brand manager, project management and content management.~Selected from over 80 applicants to be invited to accelerator within 2 months of company inception, secured total investment of $40K with creative, strategic business plan. ~Conceptualized, produced and launched a 300+ page WordPress proprietary online learning platform in Leadership and Communication. Wrote, designed and published all original programming. Show less

Mclean, Va

As a digital media production and consultation company, Womin Media provided media production and web development services as well as consultation regarding digital marketing strategy. Varied roles included Founder and President, consultant, strategist, producer, business development, marketing and project manager. ~ Customized strategic online plan designed from analysis of existing platform including content, user experience and Google Analytics to increase client’s website traffic… Show more As a digital media production and consultation company, Womin Media provided media production and web development services as well as consultation regarding digital marketing strategy. Varied roles included Founder and President, consultant, strategist, producer, business development, marketing and project manager. ~ Customized strategic online plan designed from analysis of existing platform including content, user experience and Google Analytics to increase client’s website traffic from just under 1M pageviews a month to over 3M and newsletter subscriptions by 50%. ~ Produced multiple original short form videos in conjunction with social marketing campaigns. Videos and social metrics were used to pitch entertainment networks. Efforts recognized on the front page of the Lifestyle section of The Washington Post and featured in their Express paper. ~ Performed on professional panels in front of and facilitated discussions with diverse audiences as an expert producer in online media. Show less

Washington D.C. Metro Area

For over 30 years, IMG creates media strategies, managing all aspects of production and design, from videos to interactive digital media products. Pioneered autonomous Digital Media start-up division within established media company. Crafted and implemented the digital media vision and strategic plan. ~Increased revenue growth from 4% to 8% of overall company profit during nationwide economic downturn. ~Developed performance plans, conducted reviews and provided formal… Show more For over 30 years, IMG creates media strategies, managing all aspects of production and design, from videos to interactive digital media products. Pioneered autonomous Digital Media start-up division within established media company. Crafted and implemented the digital media vision and strategic plan. ~Increased revenue growth from 4% to 8% of overall company profit during nationwide economic downturn. ~Developed performance plans, conducted reviews and provided formal performance evaluations for diverse team of 7.~Collaborated closely with Sales and spearheaded marketing efforts to secure 2 $1M clients. Show less

Silver Spring, Md

TLC is a basic cable and satellite television network that is owned by Discovery, Inc. The network focuses on reality series involving lifestyles, family life, and personal stories. Their website, TLCme.com supports programming with both promotional material and original content. Appointed as the acting executive with full responsibility for strategic planning, the budget and business leadership during a 19-month network transition. Responsible for content production, the direction and overall… Show more TLC is a basic cable and satellite television network that is owned by Discovery, Inc. The network focuses on reality series involving lifestyles, family life, and personal stories. Their website, TLCme.com supports programming with both promotional material and original content. Appointed as the acting executive with full responsibility for strategic planning, the budget and business leadership during a 19-month network transition. Responsible for content production, the direction and overall management of TLC.com and it's online community. ~Drove and managed network’s redesign of website resulting in average of 2.3M daily uniques with over 354M yearly page views, a 15% and 11% increase year-to-date, respectively.~Achieved record-breaking $5.2M in ad sales with new business and editorial strategy for network’s robust multi-media site.~Supervised team of content producers, designers, media editors and developers and hired and trained two new contracting producers. Show less

Silver Spring, Md

~Initiated partnerships with multiple internal Discovery Communications’ departments and 3rd party vendors to develop original cross-platform content and several new on-line applications to be used across cable networks’ sites resulting in over $700K in ad sales profit. ~Conceived, developed and produced 2 original short form series and co-produced 2 web series generating in total more than $650K in ad sales revenue. ~Masterfully managed a $10K budget and one interactive… Show more ~Initiated partnerships with multiple internal Discovery Communications’ departments and 3rd party vendors to develop original cross-platform content and several new on-line applications to be used across cable networks’ sites resulting in over $700K in ad sales profit. ~Conceived, developed and produced 2 original short form series and co-produced 2 web series generating in total more than $650K in ad sales revenue. ~Masterfully managed a $10K budget and one interactive producer to secure $1.2M sponsorship for on-line based site, Discovery Design Center. Show less