Michelle Jackson Email & Phone Number

Glen Allen, Va, Us

Richmond, Virginia, United States

Colorado Springs, Colorado, United States

Spearheaded a team of Marketing Managers in conducting comprehensive market analysis and research, formulating go-to-market messaging, and devising regional launch plans.Successfully established a new Marketing Manager team for the Central region, surpassing regional KPIs by over 130% quarter over quarter. Oversaw the brand launch of Ting in Colorado Springs through leadership with the local Marketing Manager. A mix of market analysis, digital campaigns, and innovative branding techniques were used to surpass pre-order expectations and achieve a nearly 10% market penetration within the first six months of the first lit serviceable address.

Directed a creative team responsible for the brand strategy and content creation, ensuring uniformity in brand positioning, messaging, and market introductions.Developed and implemented efficient cross-functional workflows for content strategy and creative asset management, handling over 800 requests monthly and consistently exceeding 72-hour delivery targets.Launched Quantum Fiber's first brand tracker study to refine brand positioning, messaging, and visual identity, enhancing the brand positioning, brand story, and creating consistency through photography guidelines and a comprehensive repository.

Las Vegas, Nevada Area

Led the newly established national MDU department, overseeing Marketing Managers focused on market segmentation, data analysis, pricing strategy, and national go-to-market strategies.Conducted three pricing trials within six months, driving a notable increase in revenue through an optimized B2C pricing strategy.Developed and executed the segment's first national marketing campaign, equipping the sales team with essential tools for effective market penetration and sales success.

Las Vegas, Nevada Area

Oversaw a team of 11 Marketing Managers, driving significant sales growth through market research and analysis, innovative brand strategy, targeted public relations, and dynamic sponsorship activation.Led the launch of the "Price for Life" plan in the West Region, contributing to a notable 10% increase in High-Speed Internet (HSI) sales, bolstered by an integrated media strategy, engaging sponsorship activations, and influential social media marketing campaigns.

Las Vegas, Nv

Orchestrated a high-impact fiber launch campaign in Salt Lake City, achieving a remarkable 20% increase in market penetration and earning the prestigious Clarke M. Williams award for marketing excellence.Collaborated with NBA player George Hill on the "Hearts and Hoops" initiative, driving extensive community engagement and generating nearly 4M social media impressions, 6.7M earned media impressions, and 3,800 leads through strategic event marketing, public relations, and community partnerships.

Billings, Montana Area

Led the media relations strategy, acting as the company spokesperson during critical incidents, such as power outages and community issues, thereby bolstering the brand's visibility and reputation through strategic earned media campaigns and leveraging relationships with key media outlets.Initiated and led the execution of Lumen's (formerly CenturyLink) first Cloud Computing seminar, a groundbreaking event that significantly boosted monthly recurring revenue by $70,000, demonstrating the ability to innovate and drive revenue through strategic marketing initiatives.