Over 10 years of extensive experience in primary research (quantitative and qualitative) at DHL and Stop & Shop. Design, implement and manage customer satisfaction, brand awareness & positioning, copy testing, strategic research such as small business U&A (usage and attitude) and network optimization.Plan, direct and coordinate the activities to meet the research needs of internal clients and support executive decision-making and marketing planning. Responsible for sample management, survey distribution and planning, reporting, data analytics, and other day to day program needs. Develop and manage research vendors’ relationship.Specialties: Consumer, B2C and B2B primary research