Michelle Naik Email & Phone Number

Houston, Tx, Us

Houston, Tx, Us

Cultivated an organic following of 3,700+ and reach of 15,000 monthly viewers on InstagramEnhanced engagement on TikTok by over 85% by providing continuous valuable fashion and lifestyle content Increased engagement by over 200% and 3,000+ impressions within a 4 week span on PinterestFeatured in international publication Sunday Times as "Style Crush" of the week Designed and styled a 'Friends'-themed bridal shower that went viral on BuzzFeed, Huffington Post, Mashable, POPSUGAR, Refinery 29, Yahoo News, Elite Daily and ABC News Pitched and published an article highlighting a local Pakistani-American fusion restaurant for PaperCity MagazineFeatured in online publication Houstonia Mag as a "Style Setter"

Houston, Texas

Developed & maintained relationships with top influencers and photographers, driving brand awareness through collaborations yielding 8,500+ organic followers on InstagramDesigned looks based on seasonal trends while maintaining an ethical and eco-conscious production cycleManaged sales and customer relations which resulted in consistent monthly revenueCreated and managed all social media accounts (Instagram, TikTok, Facebook & Twitter)Curated mood boards and managed creative direction for photo shoots that effectively translated the brand imageDeveloped and implemented successful social media marketing strategies that resulted in a 45% increase in sales Arranged seasonal pop-up shops for the brand and highlighted local Houston artisans that created a curated shopping experience

Houston, Texas Area

Associate Editor Jan 2016 - June 2017Editorial Coordinator May 2014 - Dec 2015Editorial Assistant Sept 2013 - May 2014Editorial Intern March 2013 - Sept 2013Edited & produced 250+ pieces of print content, which increased audience engagement by 56%Created effective strategies for developing key contacts within the industry which yielded new business partnershipsCoordinated the design & distribution of 10K promotional flyers for bridal shows to drive awareness & engagement among brides-to-be, leading to a 20X return on investmentCreated and maintained an optimized social media editorial calendar for 3 channels ensuring alignment with brand strategyCultivated relationships with 10 social media influencers to promote 3 bridal shows, driving up attendance by 25%Developed content curation process to ensure blog posts and website copy adhered to SEO best practices, increasing organic search traffic by 40%Generated daily content for Instagram & Pinterest, reaching 10K organic followers and increasing engagement by 65%Worked with clients to build paid social media strategy and engaging content that developed brand awarenessSpearheaded the weekly e-newsletter with curated bridal-related content which was distributed to 9,000+ brides and groomsManaged blog editorial calendar, conceptualized ideas and assisted in developing 145 real wedding features and bridal fashion stories

Houston, Texas Area

Organized and updated documents and photographs for model portfolios on the websiteStyled and assisted models backstage during Houston Fashion WeekParticipated in talent recruitment at local eventsPitched and developed content for e-newsletter and press releases

Implemented and maintained visual displays and merchandising to maximize store businessEducated the sales team on current fashion trends for women and menCurated various looks for regular clients tailored to their personal needsAssisted sales team to exceed sales goals by engaging with customers