Michelle Nessman, Mba, Cdmp Email & Phone Number

Hoffman, Mn, Us

As the Senior Brand Manager for the Sourcewell Military Program, I lead the development and execution of strategic branding initiatives that elevate our mission to support military personnel and the procurement of supplies and services for its installations, including bases, forts, and other facilities, across the United States.

As the Senior Director of Marketing at Lavinia Group, I lead a high-performing team dedicated to shaping the strategic direction and growth of our brand.With a focus on strategic planning and execution, I oversee the development and implementation of integrated marketing initiatives that drive brand awareness, engagement, and revenue growth. Through meticulous analysis of market trends and consumer insights, I drive informed decision-making and optimize marketing investments to deliver measurable results.Collaborating closely with cross-functional teams, I foster alignment and synergy across departments to ensure cohesive brand messaging and consistent customer experiences. I leverage my expertise in marketing strategy, branding, and campaign management to develop impactful campaigns that resonate with our target audience and drive business objectives forward.Committed to excellence in all aspects of marketing, I prioritize continuous learning and innovation to stay ahead of industry trends and best practices. By championing a customer-centric approach, I strive to create meaningful connections with our audience and cultivate long-lasting brand loyalty.

Oversee all facets of the marketing department including digital marketing (website development, social media marketing, social marketing, SEM, website conversion optimization, email marketing), print marketing, direct mail, radio, newspaper, event marketing and other lead generating marketing strategies.

Data-driven, analytical, strategic thinker with experience creating sales and marketing strategy for a variety of companies across the United States.

815 Burchett St, Glendale, Ca.

Interim Vice President of Sales overseeing the sales operation of six CCRCs and a rental property, located in Southern California.

Generated over $2.5M in revenue for the company from direct sales. Developed sales process andprospecting strategies and managed prospective customer relationships from interest to becoming acustomer.

Provided sales coaching to sales professionals across the United States working on skills suchas discovery, needs identification, value positioning, lead nurturing, and closing skills. Developedsales forecasts, completed SWOT analyses, and identified action plans to increase census at rentalproperties.

Managed six rental properties in the Minnesota/Wisconsin market, providing direction for operations,sales, marketing, and human resources. Oversaw the management of budgets, recruitment andretention, and implemented action plans to meet revenue goals.

Master Of Business Administration - Mba

Practical Nursing

Bachelor'S Degree, Business