Michelle Lopez Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Create, review, and edit content typically following current events, lifestyle, and beauty. Negotiate and execute contracts with brands and vendors; coordinate and collaborate with other creators.Previous accolades include being interviewed by The New York Times, and Wall Street Journal, and being featured on ABC Network’s Hulu original series, Nightline.

Chicago, Illinois, United States

Pull data and format into Excel for various monthly, ad-hoc, and real-time reports using tools like Brandwatch and Sprinklr (primarily for clients Google Pixel and Nest).Analyze earned, owned, and paid performance KPIs, and translate brand narratives into key messages through reporting and analysis.Communicate and present to clients, and identify brand target audiences by performing consumer analyses on social media platforms.Develop and execute strategic briefs, providing improvement recommendations for future campaigns.Curate best practices and lessons learned from previous reports, track benchmarks; collaborate with peers, and lead junior analysts.

Greater Chicago Area

Conducted live interviews and built relationships with celebrity guests such as; Martin Garrix and Andy Grammer.Traveled to handle on-site reporting at festivals like Lollapalooza and Riot Fest, updating readers as events unfolded.Wrote original content, album reviews, and show coverage, for the official company website.Created content and social copy for each event and shared to brand social media.

Chicago, Illinois, United States

Participated in integrated research and analytics assignments, including social and traditional media monitoring, measurement, and primary and secondary methodologies.Analyzed data, drafted reports, and collaborated with team members to contribute findings to client discussions and presentations.Conducted secondary market research and collaborated on research briefs to inform clients and communications teams in the automotive, food & beverage, fashion, and technology industries.Managed multiple projects from conception to completion, remedied problems, and proposed solutions.

Chicago, Illinois, United States

Participated in integrated research and analytics assignments, including social and traditional media monitoring, measurement, and primary and secondary methodologies.Analyzed data, drafted reports, and collaborated with team members to contribute findings to client discussions and presentations.Conducted secondary market research and collaborated on research briefs to inform clients and communications teams in the automotive, food & beverage, fashion, and technology industries.Managed multiple projects from conception to completion, remedied problems, and proposed solutions.

Chicago, Illinois, United States

Prepared media outreach and digital monitoring solutions for each client through Trendkite and Cision Social Listening powered by Brandwatch.Developed media pitch examples for each client and assisted in finding influencers fit for client campaigns.Monitored current social trends, followed competitors, and tracked SEO campaigns for each client.Assisted clients with press release copy and distribution through PR Newswire.

Chicago, Illinois, United States

• Built advertising campaigns for various clients.• Managed campaign analytics and evaluated client performances (Pay-per-click and SEO campaigns).•Maintained a client retention rate of 85%.• Booked nearly $200,000 in revenue while employed.

Greater Chicago Area

• Created materials to market and promote events on social media.• Organized private events at restaurants and bars in the Chicago area.• Booked nearly $45,000 in revenue for the company and its events.• Worked collaboratively with the Director of Marketing to set goals and strategize.

Chicago, Illinois, United States

• Designed engaging content to increase social media presence by 20% across all platforms managed.• Created line-engagement contests, and posted live updates from each event on Instagram.• Managed office newsletter informing staff of upcoming events at Live Nation venues.• Developed and distributed marketing materials to increase brand visibility.

Morgantown, West Virginia, United States

• Wrote unique text for Odyssey websites, including general and branded content. • Oversaw campaigns that reached thousands of viewers. • Managed a team of over 30 writers.• Reviewed graphic layouts in all phases of production. • Proofread and reviewed all electronic content for correct grammar and adherence to house style.