Michelle Nuñez-Mendoza ✍️ Email & Phone Number

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Miami, Fl, Us

Responsible for creating, writing, and acquiring digital and traditional content for the Nicklaus Children's Health System, including Nicklaus Children's Hospital, and Nicklaus Children's Pediatric Specialists. Content development included websites, email newsletters, blogs, digital and print ads, video scripts, customer service/contact center agent scripts, and social media. Maintained a content management database of medical content comprised of over 1500 medical conditions, treatments and symptoms. Created and managed editorial workflows within a Web Content Management System.Managed content calendars, and developed ideas and wrote original content for multiple marketing channels. Ensured all content was on-brand, consistent in terms of style, quality, and tone of voice. Worked closely with departments to ensure site content was accurate.Responsible for maintaining and creating links to and from other websites.Worked closely with marketing staff to ensure consistent strategies, messaging and branding.Participated in hospital advisory committees. Managed relationships with marketing partners such as our traditional and digital advertising agency, content freelancers, and bloggers.

Miami, Florida, Us

Dedicated B2B Copywriter for Claro Enterprise Solutions, an América Móvil subsidiary and a leading source provider of Network Connectivity and Communication, Cloud, IoT, and IT Managed Services.Contracted as part of the brand development team and was an integral part of creating the company’s brand manual, manifesto, tone, and positioning.

Atlanta, Georgia, Us

Contracted to provide marketing consulting services for a staff shortage of two employee medical leaves. Trained new department team members and transitioned duties back to employees upon return from leave. Managed the creation of marketing collateral and digital media promoting several insurance business lines. Oversaw the development of materials with the internal Creative Team, submitting all materials for legal review, and ensuring delivery of the final product through print and web. Managed advertising and editorial calendars for trade publications for timely ad placement. Reported email marketing campaign results and made recommendations for campaign enhancements. Developed trade show materials in coordination with the Creative Team and print vendors.

Miami, Fl, Us

Adjunct professor for, "Intro to Marketing," a requirement for all School of Business majors.

Coral Gables, Fl, Us

Developed communications strategies for the Enterprise Resource Planning (ERP) Project, such as internal communications materials to support enterprise-wide change initiatives, employee engagement, value-based communications, branding, trade show management, and senior-level executive messaging.

Atlanta, Georgia, Us

Managed the creation of marketing collateral and digital media promoting several insurance business lines. Oversaw the development of materials with the internal Creative Team, submitting all materials for legal review, and ensuring delivery of the final product through print or web. Managed and participated in market research focus groups, including liaising with market research vendors to ensure project success.

Atlanta, Georgia, Us

Managed, wrote and edited articles for the Assurant Corporate Intranet site, and developed content for corporate brochures, invitations, posters, newsletters, and websites. Distributed internal communications for a variety of corporate initiatives and announcements. Participated in website testing for site enhancements.

Atlanta, Georgia, Us

Wrote and developed creative strategies for marketing initiatives for several business lines. Initiated creative concepts for marketing and advertising campaigns in collaboration with the graphic design team. Developed creative briefs for new marketing campaigns and initiatives. Drafted original copy for websites, direct mail campaigns, newsletters, press releases, corporate brochures, editorial articles, requests for proposals, and various other content. Proofread all marketing materials for accuracy and compliance with legal and Department of Insurance requirements.

Bachelor Of Arts, English

Mba, Business Administration And Management, General