Michelle Olgers Email & Phone Number

Petersburg, Virginia

Leads a team charged with promoting Virginia Cooperative Extension and VSU's College of Agriculture through public relations, social media, events, and other strategic marketing activities. Develops and maintains partnerships/collaborations internally and externally to further the development and outreach of Cooperative Extension and college efforts. Assesses and develops a unified strategy for outreach communications and marketing for the College of Agriculture and its component units. Produces and assists in planning publications to include content and design of the college's Internet site, brochures, electronic newsletter, posters, etc. Supervises all College of Agriculture media, IT, and communication services staff. Oversees the delivery of IT services for the college. Develops systematic mechanisms to collect and present data and information on the college and its component programs. Represents the college and Dean on appropriate internal and external committees as assigned.

Richmond, Va

Responsible for helping drive email deliverability, channel engagement, and response rates through intent definition and creative quality for the more than 2 billion commercial and transactional emails the Fortune 500 Company sent annually. • Managed creative teams to ensure deliverables map back to creative briefs • Reviewed, edited, and approved all email creatives to ensure they met email channel best practices and all digital accessibility standards • Launched live A/B testing functionality with email vendors Exact Target and Acxiom, resulting in higher-performing creatives for our internal clients• Identified and drove new email innovations like live chat, animation, and symbols in subject lines to maintain Capital One’s position in the marketplace as a digital financial leader • Ensured internal client satisfaction level with Email Team remains above 90%

Capital One, Richmond, Va

Worked with art directors and brand managers to develop creative direction and write copy for customer-facing commercial and transactional emails for all Capital One lines of business.• Served as team lead for five copywriters, including managing new-hire onboarding, project assignments, and schedules, to improve team management for off-site supervisor• Promoted to digital editor of Online Review Board, editing and approving all digital copy, including web pages, interstitials, apps, banner ads, and emails• Volunteered for pro bono projects like Future Leaders Forum to help Capital One reach its philanthropic mission of building enduring community partnerships• Hired as FTE Creative Account Planner to help Email Department drive creative quality

Experienced marketing strategist and direct response/advertising/branding copywriter dedicated to helping clients start or grow their business, be more productive and generate more profit.Short Client List: Capital One, Motley's Auction & Realty Group, Iconica Group, Historic Petersburg Foundation. Virginia's Gateway Region

Petersburg, Va

Supported the full-service advertising agency president in managing a team of 15 account managers and copywriters and in all aspects of new business development, account management, and marketing strategy development for the wide array of industries served. • Developed and implemented multi-channel acquisition and retention marketing plans that resulted in increased sales/visitation for agency clients• Served as Senior Copywriter, working daily with creative teams to develop high-performing multi-channel marketing messages• Wrote print and digital copy that turned a two-person start-up health and beauty company into a multi-million dollar business, with a three-year sales growth of 611% and which was recognized in 2010 by Inc. magazine as one of America’s fastest growing private companies • Managed market research initiatives that led to better-performing marketing materials • Developed, implemented, and tracked public relations campaigns for a wide variety of nonprofits organizations and industries, resulting in greater attendance/revenue/sales

Southside, Va

Directed and implemented all advertising, PR, and marketing initiatives for tourism marketing organization comprised of 13 Southside VA localities. • Successfully wrote and managed federal and state grants totaling hundreds of thousands of dollars• Developed and managed operating budgets that maximized returns on locality investments by increasing the number of tourists to and dollars spent in the region • Planned and attended media events and trade shows that drove event attendance and area visitation

Petersburg, Va

Established and grew first marketing department for new, award-winning 477-acre historical park, helping to develop its position as one of America’s premier historical attractions. • Developed and managed advertising budget and all advertising materials, including scripting and producing TV and radio ads and promotional videos, leading to yearly increased visitation• Launched and managed new community outreach, membership, and donor programs, leading to more than 1,000 members and more than $10,000 in first year • Directed international media campaign for opening of $10 million museum, serving as on-air spokesman for national TV networks and obtaining publicity in more than 150 publications, including, The Washington Post, USA Today, and numerous national travel publications

Richmond, Va

Managed all public relations, marketing, and advertising for Division of State Parks, as well as supported those functions for the department’s divisions of Soil & Water and Natural Heritage. • Increased media coverage, redefined the advertising plan, and established the state park system into Virginia’s tourism industry for the first time, resulting in a rise in state park attendance by more than a million over a four year period• Identified partnership opportunity with Virginia Historical Society to host exhibition of 1930s Virginia State Park promotional photography to garner attention for the park system’s 60th anniversary • Wrote speeches for state officials that supported the goals of the VA Secretary of Natural Resources

Brooklyn, Ny

Animal Ag Allies Certificate

Activities and Societies: Overviews of each sector of animal agriculture Where to find more resources on each sector Hot topics.

Certificate, Leadership

LEAD21 is the national leadership program for land-grant university agricultural professionals and their USDA/NIFA and non-government.

Seminar Completion, Agriculture

Activities and Societies: The program consists of twelve experiential seminars over 24 months: • Eight Virginia Regional: Valley, Central.

Ba, English & Art History

High School, College/University Preparatory And Advanced High School/Secondary Diploma Program, K-12