Michelle O'Keeffe 🎢 Email & Phone Number

Dublin, Ireland

Family Policy implementation costs companies billions per annum in time and money across- recruitment- attrition- litigation- support servicesWe have built platform that offers a cost effective solution streamlining HR processes and supporting employees, while also delivering on important agendas such as gender pay gap reporting, sustainability and corporate social responsibility. Our self-serve platform gives your employees 24/7 access to resources, and provides expert support through live workshops and coaching across a range of topics for working parents, managers and HR. With us, you can give people what they need, when they need it, without draining HR resources.

Dublin

Lecturer Guest Speaker Start Up Mentor Business Advisor

Ireland

I worked in the Electric Media / Irish Times Group for over 7 years. I held position of MD and was one of the youngest female Managing DIrectors in Media at the time. I received the IAPI 'Judges Special Recognition Award' for my achievements in Media during this time. Electric Media represented global and domestic leaders in news, entertainment, sport, fashion, parenting and much more to generate online advertising revenue from their audiences. Our role in the media ecosystem was to facilitate brands reaching audiences through online channels operated by Electric Media.Our team prepared complex and exciting digital campaigns/solutions for brands, serve them using ad serving software, track the campaign results and reported back to client. We worked closely with brands, advertisers, media agencies and PR agencies.Products included:- display advertising (all devices)- online sponsorship- media takeovers- digital campaigns with offline activations - content solutions - video advertising - creative support Media Brokers is our programmatic advertising solution. I personally launched Media Brokers in Ireland as Ireland first programmatic network established in Ireland. The key focus was to offer: - Detailed audience targeting solutions for brands - A professional and reliable advertising channel for brands in a busy market place - Publishers a safe channel to monitise their remnant or unsold inventory. - Advertisers cost effective display rates - Offer a cost per lead platform for advertisers - A professional service - A whitelabled trade desk for many Irish Advertising agencies Media Brokers was the most successful product in the Electric Media portfolio and one of my greatest achievements in business.

Founder and Managing Director of exciting new digital technology for the Travel Industry.Our technology tracked the source of online bookings and the associated revenue from all digital marketing efforts and paid commission to the generators of the bookings. We increased visibility for travel companies through various digital marketing initiatives.Travel Affiliate secured strategic partnerships with leading publishers including MSN, eircom RTE.ie & many more.

Net Marketing was a online marketing consultancy agency. I worked with clients to assist them with their digital strategies, clients were mainly travel so a strong focus on conversion and booking paths also.

Diploma Of Education, New Business Development

Qualification, Igap - Internet Growth Accelerator Programme

Diploma In Digital Marketing, Digital Marketing

Certificate, Setting Up A New Business

Bachelor Of Science, Marketing