Michelle O'Keeffe 🎢

Michelle O'Keeffe 🎢 Email and Phone Number

Co-Founder Platform55 | Award Winning Entrepreneur | Judge HR Champ Awards | Key note speaker | Advocate for Equality @ Platform55
Michelle O'Keeffe 🎢's Location
County Dublin, Ireland, Ireland
About Michelle O'Keeffe 🎢

My story so far:- Multi Award Winning Entrepreneur - Digital Marketing Expert - Lecturer | Speaker | Judge - Changing the narrative for Working Parents Co-Founder of Platform55 | The modern family employee experience platform. 55% of your workforce are parents, over 90% will be some day. Our expert-led platform provides support to employees through major life events. We ensure that people leaders can implement policies such as fertility policy, maternity and paternity leave policy (do you know 70% of people sad there was no clear re-onboarding plan post family leave - yikes!)Modern family life doesn't slow down when the toddler years are over, we provide guidance to parents navigating child anxiety, teenage years, exams & much more. There are so many moments in family life that can cause friction between family and career. Our aim is to minimise these pressure points to ensure people can continue with their career while navigating family life. HR work so hard to ensure the best policies are in place but can your managers support the people behind the policies? 8/10 managers say they can't! There are people in your organisation who have no lived experience of the policies they are implementing. People leaders who are managing parents but are not parents themselves. People leaders supporting employees through major life events such as maternity, paternity, miscarriage, IVF, menopause alongside having to deliver business KPIs and objectives. That's what we do Platform55. Why did I co-found Platform55? I was promoted to Managing Director of the Irish Times Digital Media Agency (Electric Media) 24 hours before my first baby arrived. This gave me first-hand experience of holding a senior position while having a young family, and an understanding of all the challenges that brings. I knew something needed to change in our approach to Work and Family & that’s where the idea for Platform55 was conceived.𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘁𝗶𝗲𝘀: Diversity & Inclusion | Equality | Intersectionality | Women in Leadership | Working Parents | Management & Leadership Development | Business Growth | Growing Teams | Speaker | Entrepreneurship 💟 I would love to connect with HR leaders or anyone responsible for driving change in their organisations. 📧 𝗖𝗢𝗡𝗡𝗘𝗖𝗧: Send a LinkedIn message or email: michelle@platform55.com

Michelle O'Keeffe 🎢's Current Company Details
Platform55

Platform55

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Co-Founder Platform55 | Award Winning Entrepreneur | Judge HR Champ Awards | Key note speaker | Advocate for Equality
Michelle O'Keeffe 🎢 Work Experience Details
  • Platform55
    Co-Founder
    Platform55 Jun 2021 - Present
    Dublin, Ireland
    Family Policy implementation costs companies billions per annum in time and money across- recruitment- attrition- litigation- support servicesWe have built platform that offers a cost effective solution streamlining HR processes and supporting employees, while also delivering on important agendas such as gender pay gap reporting, sustainability and corporate social responsibility. Our self-serve platform gives your employees 24/7 access to resources, and provides expert support through live workshops and coaching across a range of topics for working parents, managers and HR. With us, you can give people what they need, when they need it, without draining HR resources.
  • Various
    Lecturer | Guest Speaker | Start Up Mentor | Business Advisor
    Various Mar 2008 - Present
    Dublin
    Lecturer Guest Speaker Start Up Mentor Business Advisor
  • \ Electric Media | Irish Times Group
    Managing Director
    \ Electric Media | Irish Times Group Jul 2010 - Mar 2017
    Ireland
    I worked in the Electric Media / Irish Times Group for over 7 years. I held position of MD and was one of the youngest female Managing DIrectors in Media at the time. I received the IAPI 'Judges Special Recognition Award' for my achievements in Media during this time. Electric Media represented global and domestic leaders in news, entertainment, sport, fashion, parenting and much more to generate online advertising revenue from their audiences. Our role in the media ecosystem was to facilitate brands reaching audiences through online channels operated by Electric Media.Our team prepared complex and exciting digital campaigns/solutions for brands, serve them using ad serving software, track the campaign results and reported back to client. We worked closely with brands, advertisers, media agencies and PR agencies.Products included:- display advertising (all devices)- online sponsorship- media takeovers- digital campaigns with offline activations - content solutions - video advertising - creative support Media Brokers is our programmatic advertising solution. I personally launched Media Brokers in Ireland as Ireland first programmatic network established in Ireland. The key focus was to offer: - Detailed audience targeting solutions for brands - A professional and reliable advertising channel for brands in a busy market place - Publishers a safe channel to monitise their remnant or unsold inventory. - Advertisers cost effective display rates - Offer a cost per lead platform for advertisers - A professional service - A whitelabled trade desk for many Irish Advertising agencies Media Brokers was the most successful product in the Electric Media portfolio and one of my greatest achievements in business.
  • Travel Affiliate
    Founder And Managing Director
    Travel Affiliate Jun 2007 - Aug 2010
    Founder and Managing Director of exciting new digital technology for the Travel Industry.Our technology tracked the source of online bookings and the associated revenue from all digital marketing efforts and paid commission to the generators of the bookings. We increased visibility for travel companies through various digital marketing initiatives.Travel Affiliate secured strategic partnerships with leading publishers including MSN, eircom RTE.ie & many more.
  • Net Marketing
    Managing Director
    Net Marketing May 2006 - Jun 2008
    Net Marketing was a online marketing consultancy agency. I worked with clients to assist them with their digital strategies, clients were mainly travel so a strong focus on conversion and booking paths also.
  • Ebookers
    Marketing Manager
    Ebookers May 1999 - May 2006

Michelle O'Keeffe 🎢 Education Details

Frequently Asked Questions about Michelle O'Keeffe 🎢

What company does Michelle O'Keeffe 🎢 work for?

Michelle O'Keeffe 🎢 works for Platform55

What is Michelle O'Keeffe 🎢's role at the current company?

Michelle O'Keeffe 🎢's current role is Co-Founder Platform55 | Award Winning Entrepreneur | Judge HR Champ Awards | Key note speaker | Advocate for Equality.

What schools did Michelle O'Keeffe 🎢 attend?

Michelle O'Keeffe 🎢 attended Technological University Dublin, Enterprise Ireland, Dublin Business School, Enterprise Board, Technological University Dublin.

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