Michelle Pollock

Michelle Pollock Email and Phone Number

Global Marketer, Education @ Microsoft
redmond, washington, united states
Michelle Pollock's Location
Austin, Texas, United States, United States
About Michelle Pollock

I’ve made it my life’s work to build and lead organizational development programs to accomplish the strategic priorities, mission, and vision of an organization. I do this by fostering cross-functional initiatives that unify distributed departments and teams around a shared vision to build foundations that generate organizational success for years to come. Engaging and collaborative, I am a trusted partner, relied upon to plan the intricate architecture of brand, product marketing, technology, data analytics, and business enablement to ensure an organization’s success. Areas of Expertise: Tech, social-enterprise, non-profit, and education leadership B2B, B2C, B2B2C marketing strategy development, division planning, and supervisionCustomer experience (CX) mapping, vision, and strategy development for partners, academic institutions, and students CX data collection planning and analysis across cross-functional silos to build a comprehensive view, vision, and future state for customer(s) journeys Remote and fully distributed team managementLead generation and marketing technology stack strategy and execution (SFDC, Marketo, and a myriad of integrated tools) Digital transformation project managementContent marketing programmingOrganizational development and reorganization planning and execution

Michelle Pollock's Current Company Details
Microsoft

Microsoft

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Global Marketer, Education
redmond, washington, united states
Website:
microsoft.com
Employees:
189892
Michelle Pollock Work Experience Details
  • Microsoft
    Program Manager, Education Marketing
    Microsoft Jan 2023 - Present
    Remote
    Mentor and advise 14 international field marketing teams, providing programmatic marcom and sales playbooks, budgets, and rhythm of business communication. • Review each area or country's growth marketing campaign programs to adhere to CORP communications guidance, innovation, compete, and focus.• Identify and allocate field marketing budgets by reviewing strategy, data, and operational models. • Plan and cascade localization portfolio planning to global field marketers. • Partner with Device Partner Solution Sales (DPSS) Team to drive marketing, communications, and sales execution excellence, including optimization of global communication management and regional customer experience.
  • Intertek Alchemy
    International Marketing Manager
    Intertek Alchemy May 2021 - Aug 2021
    Austin, Texas Metropolitan Area
    Develop and implement strategic international marketing plans for Brazil, Mexico, France, and the UK. Highlights:• Co-create and implement GTM strategies with international sales representatives. • Project manage localization and SEO execution per country. • Oversee the global marketing operations to create lead nurturing tactics within complex data privacy requirements (GDPR & CCPA).
  • World Education Services
    Chief Marketing Officer
    World Education Services Jul 2018 - Jul 2019
    Drawing on over a decade of strategic leadership, organizational development, and innovation for WES, I deliver value at the intersection of GTM strategic planning, client and customer experience, and program management. I am a trusted advisor to executive decision-makers, translating operational gaps and market opportunities into immediate, actionable, and long-range solutions.The following are highlights of the value I’ve brought as CMO:• Created the annual marketing vision, CX strategy, budget, and KPI measurement for global marketing efforts. ∙ Managed the portfolio of agile marketing programs targeting B2B2C domestic and global clients.• Led a corporate rebrand launching all-new digital properties and assets across products and customer touchpoints – print, material, and digital. ∙ Charted the direction of the lead generation and marketing technology ecosystem to grow, nurture, and improve market opportunities, improve the overall brand experience, and to identify sales opportunities across the customer experience. ∙ I resolved product deficiencies across multiple channels and established guidelines and KPIs across corporate products and digital assets.
  • World Education Services
    Senior Director Of Marketing
    World Education Services May 2018 - Aug 2018
    Austin, Texas Area
    I drove strategic innovation and implementation of marketing programs that grew brand recognition, improved digital experience, and delivered ROI. I pioneered a 3-year strategic marketing plan to garner sponsorship of project teams to execute day-to-day operations related to marketing strategy development, planning and project management. The following are highlights of the value I brought as Senior Director:∙ I provided an annual marketing ROI Board report that resulted in an additional 3-year MarTech plan. ∙ I leveraged marketing automation for lead distribution to regional directors and client business units.∙ I developed an operational tracking system for campaign ROI and digital product optimization.
  • World Education Services
    Senior Director Of Marketing Operations
    World Education Services Jan 2018 - May 2018
    Austin, Texas Area
    Responsible for driving unified implementation of CRM, marketing automation and business intelligence systems to provide growth opportunities for marketing, sales regional directors and independent business units.- Directed the marketing operations budget and department- Supervised the implementation and integration of Marketo, Salesforce, and Clipfolio - Controlled marketing-technology spending through long-term procurement management (contract renewals, extensions, migrations and closing)- Identified business needs and worked with key stakeholders to schedule, track deliverables and operationalize to meet business goals - Coordinated with multiple departments on resource allocation and how to identify and mitigate any priority conflicts- Analyzed internal processes and developed or optimized procedural or policy changes- Oversaw database management - segmentation, list acquisition/import, data cleansing/maintenance, email acquisition, event capture, lead management, etc.
  • World Education Services
    Director Of Marketing Operations
    World Education Services Jan 2016 - Jan 2018
    New York City Metropolitan Area
  • World Education Services
    Director | B2B Content Marketing Program (Kre)
    World Education Services Jun 2011 - Jan 2016
    Greater New York City Area
    Developed and supervised an integrated B2B demand generation program, including digital lead acquisition, nurturing campaigns, webinars, field events, thought leadership management and content marketing. - Managed marketing program budget & procurement - Built a content marketing engine which included company’s thought leaders and industry SMEs - Tracked and analyzed campaign results; reported to key executives, board members and partners on campaign KPIs- Opened the Austin office and also built a remote team to recruit, hire and nurture marketing talent
  • World Education Services
    Product Manager | Marketing
    World Education Services Mar 2009 - Jun 2011
    Managed e-learning product development, launch, budget and metrics to meet and exceed revenue and profit goals. Conducted quarterly ROI analysis of marketing activities and introduced new marketing programs.Maintained and developed new content marketing strategy for social media channels to support product launch and promotion.
  • World Education Services
    Manager Of Public Education | Marketing
    World Education Services May 2008 - Mar 2009
    Greater New York City Area
    Oversaw the development and distribution of digital and direct marketing communication elements (Website, HTML email, direct mail, etc.) for educational sales programs.Supervised, designed and developed training courses utilizing instructor-led webcasting learning solutions. Lead a team of subject matter experts to consistently deliver on key projects and priorities. Launched corporate social media campaigns (Twitter, Facebook & Linkedin)
  • World Education Services
    Project Manager | Marketing
    World Education Services Mar 2007 - May 2008
    Greater New York City Area
    Managed a SME team responsible for designing, developing and delivering formal and informal learning solutions for clients at 14 national workshops.Analyzed and selected the most appropriate methodologies and technologies to maximize learning experience of clients. Created marketing and training materials (InDesign) for national and international industry workshops and conferences.
  • Higher Colleges Of Technology / Ministry Of Social Affairs, U.A.E.
    Trainer And Work Placement Advisor
    Higher Colleges Of Technology / Ministry Of Social Affairs, U.A.E. Aug 2004 - Aug 2006
  • Amideast
    Trainer
    Amideast Sep 2003 - May 2004
    Cairo, Egypt

Michelle Pollock Skills

Marketing Communications Lead Generation Marketing Social Media Email Marketing B2b Marketing Brand Development Project Management Online Marketing Higher Education Crm Direct Marketing International Education Public Relations Strategy Marketing Automation Management Salesforce.com Demand Generation Webinars Entrepreneurship Social Media Marketing Content Marketing Content Development Teaching Digital Marketing Social Networking Public Speaking Copywriting Integrated Marketing Marketing Research Teaching English As A Second Language Google Analytics Digital Strategy Website Development Training Delivery Analytics Higher Education Marketing Web Analytics Foreign Languages Customer Relationship Management B2b Seo Corporate Branding Newsletters Market Research Search Engine Optimization

Michelle Pollock Education Details

Frequently Asked Questions about Michelle Pollock

What company does Michelle Pollock work for?

Michelle Pollock works for Microsoft

What is Michelle Pollock's role at the current company?

Michelle Pollock's current role is Global Marketer, Education.

What is Michelle Pollock's email address?

Michelle Pollock's email address is mi****@****uno.com

What is Michelle Pollock's direct phone number?

Michelle Pollock's direct phone number is +171894*****

What schools did Michelle Pollock attend?

Michelle Pollock attended Professional Development Center At The University Of Texas At Austin, The American University In Cairo, University Of Illinois Chicago, Middlebury College.

What skills is Michelle Pollock known for?

Michelle Pollock has skills like Marketing Communications, Lead Generation, Marketing, Social Media, Email Marketing, B2b Marketing, Brand Development, Project Management, Online Marketing, Higher Education, Crm, Direct Marketing.

Who are Michelle Pollock's colleagues?

Michelle Pollock's colleagues are N S, عايدة سيد, Michael Reed, Soumya Vema, Soul Simon, Adriel Tavares, Jonathon Thompson.

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