Michelle Pollock Email and Phone Number
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I’ve made it my life’s work to build and lead organizational development programs to accomplish the strategic priorities, mission, and vision of an organization. I do this by fostering cross-functional initiatives that unify distributed departments and teams around a shared vision to build foundations that generate organizational success for years to come. Engaging and collaborative, I am a trusted partner, relied upon to plan the intricate architecture of brand, product marketing, technology, data analytics, and business enablement to ensure an organization’s success. Areas of Expertise: Tech, social-enterprise, non-profit, and education leadership B2B, B2C, B2B2C marketing strategy development, division planning, and supervisionCustomer experience (CX) mapping, vision, and strategy development for partners, academic institutions, and students CX data collection planning and analysis across cross-functional silos to build a comprehensive view, vision, and future state for customer(s) journeys Remote and fully distributed team managementLead generation and marketing technology stack strategy and execution (SFDC, Marketo, and a myriad of integrated tools) Digital transformation project managementContent marketing programmingOrganizational development and reorganization planning and execution
Microsoft
View- Website:
- microsoft.com
- Employees:
- 189892
-
Program Manager, Education MarketingMicrosoft Jan 2023 - PresentRemoteMentor and advise 14 international field marketing teams, providing programmatic marcom and sales playbooks, budgets, and rhythm of business communication. • Review each area or country's growth marketing campaign programs to adhere to CORP communications guidance, innovation, compete, and focus.• Identify and allocate field marketing budgets by reviewing strategy, data, and operational models. • Plan and cascade localization portfolio planning to global field marketers. • Partner with Device Partner Solution Sales (DPSS) Team to drive marketing, communications, and sales execution excellence, including optimization of global communication management and regional customer experience. -
International Marketing ManagerIntertek Alchemy May 2021 - Aug 2021Austin, Texas Metropolitan AreaDevelop and implement strategic international marketing plans for Brazil, Mexico, France, and the UK. Highlights:• Co-create and implement GTM strategies with international sales representatives. • Project manage localization and SEO execution per country. • Oversee the global marketing operations to create lead nurturing tactics within complex data privacy requirements (GDPR & CCPA). -
Chief Marketing OfficerWorld Education Services Jul 2018 - Jul 2019Drawing on over a decade of strategic leadership, organizational development, and innovation for WES, I deliver value at the intersection of GTM strategic planning, client and customer experience, and program management. I am a trusted advisor to executive decision-makers, translating operational gaps and market opportunities into immediate, actionable, and long-range solutions.The following are highlights of the value I’ve brought as CMO:• Created the annual marketing vision, CX strategy, budget, and KPI measurement for global marketing efforts. ∙ Managed the portfolio of agile marketing programs targeting B2B2C domestic and global clients.• Led a corporate rebrand launching all-new digital properties and assets across products and customer touchpoints – print, material, and digital. ∙ Charted the direction of the lead generation and marketing technology ecosystem to grow, nurture, and improve market opportunities, improve the overall brand experience, and to identify sales opportunities across the customer experience. ∙ I resolved product deficiencies across multiple channels and established guidelines and KPIs across corporate products and digital assets. -
Senior Director Of MarketingWorld Education Services May 2018 - Aug 2018Austin, Texas AreaI drove strategic innovation and implementation of marketing programs that grew brand recognition, improved digital experience, and delivered ROI. I pioneered a 3-year strategic marketing plan to garner sponsorship of project teams to execute day-to-day operations related to marketing strategy development, planning and project management. The following are highlights of the value I brought as Senior Director:∙ I provided an annual marketing ROI Board report that resulted in an additional 3-year MarTech plan. ∙ I leveraged marketing automation for lead distribution to regional directors and client business units.∙ I developed an operational tracking system for campaign ROI and digital product optimization. -
Senior Director Of Marketing OperationsWorld Education Services Jan 2018 - May 2018Austin, Texas AreaResponsible for driving unified implementation of CRM, marketing automation and business intelligence systems to provide growth opportunities for marketing, sales regional directors and independent business units.- Directed the marketing operations budget and department- Supervised the implementation and integration of Marketo, Salesforce, and Clipfolio - Controlled marketing-technology spending through long-term procurement management (contract renewals, extensions, migrations and closing)- Identified business needs and worked with key stakeholders to schedule, track deliverables and operationalize to meet business goals - Coordinated with multiple departments on resource allocation and how to identify and mitigate any priority conflicts- Analyzed internal processes and developed or optimized procedural or policy changes- Oversaw database management - segmentation, list acquisition/import, data cleansing/maintenance, email acquisition, event capture, lead management, etc. -
Director Of Marketing OperationsWorld Education Services Jan 2016 - Jan 2018New York City Metropolitan Area -
Director | B2B Content Marketing Program (Kre)World Education Services Jun 2011 - Jan 2016Greater New York City AreaDeveloped and supervised an integrated B2B demand generation program, including digital lead acquisition, nurturing campaigns, webinars, field events, thought leadership management and content marketing. - Managed marketing program budget & procurement - Built a content marketing engine which included company’s thought leaders and industry SMEs - Tracked and analyzed campaign results; reported to key executives, board members and partners on campaign KPIs- Opened the Austin office and also built a remote team to recruit, hire and nurture marketing talent -
Product Manager | MarketingWorld Education Services Mar 2009 - Jun 2011Managed e-learning product development, launch, budget and metrics to meet and exceed revenue and profit goals. Conducted quarterly ROI analysis of marketing activities and introduced new marketing programs.Maintained and developed new content marketing strategy for social media channels to support product launch and promotion. -
Manager Of Public Education | MarketingWorld Education Services May 2008 - Mar 2009Greater New York City AreaOversaw the development and distribution of digital and direct marketing communication elements (Website, HTML email, direct mail, etc.) for educational sales programs.Supervised, designed and developed training courses utilizing instructor-led webcasting learning solutions. Lead a team of subject matter experts to consistently deliver on key projects and priorities. Launched corporate social media campaigns (Twitter, Facebook & Linkedin) -
Project Manager | MarketingWorld Education Services Mar 2007 - May 2008Greater New York City AreaManaged a SME team responsible for designing, developing and delivering formal and informal learning solutions for clients at 14 national workshops.Analyzed and selected the most appropriate methodologies and technologies to maximize learning experience of clients. Created marketing and training materials (InDesign) for national and international industry workshops and conferences. -
Trainer And Work Placement AdvisorHigher Colleges Of Technology / Ministry Of Social Affairs, U.A.E. Aug 2004 - Aug 2006 -
TrainerAmideast Sep 2003 - May 2004Cairo, Egypt
Michelle Pollock Skills
Michelle Pollock Education Details
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Professional Development Center At The University Of Texas At AustinProject Management Certificate Program -
Master'S Degree -
Bachelor'S Degree -
Intensive Language School
Frequently Asked Questions about Michelle Pollock
What company does Michelle Pollock work for?
Michelle Pollock works for Microsoft
What is Michelle Pollock's role at the current company?
Michelle Pollock's current role is Global Marketer, Education.
What is Michelle Pollock's email address?
Michelle Pollock's email address is mi****@****uno.com
What is Michelle Pollock's direct phone number?
Michelle Pollock's direct phone number is +171894*****
What schools did Michelle Pollock attend?
Michelle Pollock attended Professional Development Center At The University Of Texas At Austin, The American University In Cairo, University Of Illinois Chicago, Middlebury College.
What skills is Michelle Pollock known for?
Michelle Pollock has skills like Marketing Communications, Lead Generation, Marketing, Social Media, Email Marketing, B2b Marketing, Brand Development, Project Management, Online Marketing, Higher Education, Crm, Direct Marketing.
Who are Michelle Pollock's colleagues?
Michelle Pollock's colleagues are N S, عايدة سيد, Michael Reed, Soumya Vema, Soul Simon, Adriel Tavares, Jonathon Thompson.
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Automotive Engineering Recruiter With Advantage Technical - I'M Hiring! Lets Connect!!Bloomfield Hills, Mi1advantageresourcing.com -
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