Michelle Pollock Email & Phone Number

Remote

Mentor and advise 14 international field marketing teams, providing programmatic marcom and sales playbooks, budgets, and rhythm of business communication. • Review each area or country's growth marketing campaign programs to adhere to CORP communications guidance, innovation, compete, and focus.• Identify and allocate field marketing budgets by reviewing strategy, data, and operational models. • Plan and cascade localization portfolio planning to global field marketers. • Partner with Device Partner Solution Sales (DPSS) Team to drive marketing, communications, and sales execution excellence, including optimization of global communication management and regional customer experience.

Austin, Texas Metropolitan Area

Develop and implement strategic international marketing plans for Brazil, Mexico, France, and the UK. Highlights:• Co-create and implement GTM strategies with international sales representatives. • Project manage localization and SEO execution per country. • Oversee the global marketing operations to create lead nurturing tactics within complex data privacy requirements (GDPR & CCPA).

Drawing on over a decade of strategic leadership, organizational development, and innovation for WES, I deliver value at the intersection of GTM strategic planning, client and customer experience, and program management. I am a trusted advisor to executive decision-makers, translating operational gaps and market opportunities into immediate, actionable, and long-range solutions.The following are highlights of the value I’ve brought as CMO:• Created the annual marketing vision, CX strategy, budget, and KPI measurement for global marketing efforts. ∙ Managed the portfolio of agile marketing programs targeting B2B2C domestic and global clients.• Led a corporate rebrand launching all-new digital properties and assets across products and customer touchpoints – print, material, and digital. ∙ Charted the direction of the lead generation and marketing technology ecosystem to grow, nurture, and improve market opportunities, improve the overall brand experience, and to identify sales opportunities across the customer experience. ∙ I resolved product deficiencies across multiple channels and established guidelines and KPIs across corporate products and digital assets.

Austin, Texas Area

I drove strategic innovation and implementation of marketing programs that grew brand recognition, improved digital experience, and delivered ROI. I pioneered a 3-year strategic marketing plan to garner sponsorship of project teams to execute day-to-day operations related to marketing strategy development, planning and project management. The following are highlights of the value I brought as Senior Director:∙ I provided an annual marketing ROI Board report that resulted in an additional 3-year MarTech plan. ∙ I leveraged marketing automation for lead distribution to regional directors and client business units.∙ I developed an operational tracking system for campaign ROI and digital product optimization.

Austin, Texas Area

Responsible for driving unified implementation of CRM, marketing automation and business intelligence systems to provide growth opportunities for marketing, sales regional directors and independent business units.- Directed the marketing operations budget and department- Supervised the implementation and integration of Marketo, Salesforce, and Clipfolio - Controlled marketing-technology spending through long-term procurement management (contract renewals, extensions, migrations and closing)- Identified business needs and worked with key stakeholders to schedule, track deliverables and operationalize to meet business goals - Coordinated with multiple departments on resource allocation and how to identify and mitigate any priority conflicts- Analyzed internal processes and developed or optimized procedural or policy changes- Oversaw database management - segmentation, list acquisition/import, data cleansing/maintenance, email acquisition, event capture, lead management, etc.

New York City Metropolitan Area

Greater New York City Area

Developed and supervised an integrated B2B demand generation program, including digital lead acquisition, nurturing campaigns, webinars, field events, thought leadership management and content marketing. - Managed marketing program budget & procurement - Built a content marketing engine which included company’s thought leaders and industry SMEs - Tracked and analyzed campaign results; reported to key executives, board members and partners on campaign KPIs- Opened the Austin office and also built a remote team to recruit, hire and nurture marketing talent

Managed e-learning product development, launch, budget and metrics to meet and exceed revenue and profit goals. Conducted quarterly ROI analysis of marketing activities and introduced new marketing programs.Maintained and developed new content marketing strategy for social media channels to support product launch and promotion.

Greater New York City Area

Oversaw the development and distribution of digital and direct marketing communication elements (Website, HTML email, direct mail, etc.) for educational sales programs.Supervised, designed and developed training courses utilizing instructor-led webcasting learning solutions. Lead a team of subject matter experts to consistently deliver on key projects and priorities. Launched corporate social media campaigns (Twitter, Facebook & Linkedin)

Greater New York City Area

Managed a SME team responsible for designing, developing and delivering formal and informal learning solutions for clients at 14 national workshops.Analyzed and selected the most appropriate methodologies and technologies to maximize learning experience of clients. Created marketing and training materials (InDesign) for national and international industry workshops and conferences.

Cairo, Egypt

Project Management Certificate Program

Master'S Degree

Bachelor'S Degree

Intensive Language School