Michelle Randall Email and Phone Number
Chief Marketing Officer: Global Market Strategy| Team Leadership | Explosive Growth | B2B Tech Industry at
@
Onspring
overland park, kansas, united states
Michelle Randall's Location
Denver Metropolitan Area, United States
About Michelle Randall
20+ years of experience within the B2B tech, driving revenue growth and brand amplification across a wide range of businesses - from early stage start-ups to leading large corporate teams. Skilled in marketing strategy and execution, sales and marketing alignment, and developing high-performing teams. Builder of pipeline and revenue, along with customer community and loyalty. Industry speaker (best practices in marketing, leading, growing and scaling teams, work/life balance), and improving the customer experiencePodcast - Customer Experience - Balancing Customer Sentiment (2023): https://rb.gy/arokvWebinar - Digital Transformation - Are We Still Transforming? (2023): https://rb.gy/xgrdrWebinar - Empower Agents, Improve Customer Experience (2023): https://rb.gy/zrpy5Webinar - Do More with Less and Improve CX (2023): https://rb.gy/8f0dkPodcast - How to Improve Agent Engagement (2023): https://buff.ly/3KsDqxhArticle - Why No One Wants to Work for You (2022): https://bit.ly/3uz5I0e Webinar - The Modern Customer Experience. Is Your Contact Center Keeping Up? (2022) - https://rb.gy/s0ewvMarketing Sherpa Podcast - Trust Your Gut - Always (2021): https://bit.ly/3NwtJNVWebcast / Virtual Conference (SaaStr at Home 2020): The Secrets of Building a Best-in-Class Marketing Team for Each Stage of GrowthWebcast / Virtual Conference (Comcast Business Guest Speaker) Scaling Marketing (2020)Podcast - "The Life Design" podcast, The One Question that Changed Everything (Work / life balance): https://bit.ly/3LkXKyyPodcast (How to be a strategic marketer - CMO Insights): https://bit.ly/3qLeLddSpeaker: Scaling Best-in-Class Marketing teamsSpecialties: Leading, building and scaling remarkable teams; revenue performance management, sales & marketing alignment, ABM at scale, shared sales & marketing metrics (one view of the truth), branding strategy & management, integrated online & off-line campaigns, demand generation, customer lifecycle management, web strategy, online communities, market research, analyst relations, public relations, customer advocacy, channel & partner strategy, international expertise (lived and worked in the UK and France for 5 years) and product marketing
Michelle Randall's Current Company Details
Onspring
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Chief Marketing Officer: Global Market Strategy| Team Leadership | Explosive Growth | B2B Tech Industry
overland park, kansas, united states
- Website:
- onspring.com
- Employees:
- 46
Michelle Randall Work Experience Details
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Chief Marketing OfficerOnspring Apr 2024 - PresentDenver Metropolitan AreaOnspring is a no-code GRC software that connects data and teams to improve business intelligence, governance, alignment, and resilience. When people are empowered to create their own workflows, processes, requirements, and reporting, teams are more productive, and business runs better. With over 550,000 users around the globe, Onspring’s software helps businesses in every industry track and better manage their workflows.
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CmoPlayvox May 2022 - Apr 2024Denver Metropolitan AreaPlayvox combines contact center technology with AI-infused forecasting and insights that enables organizations to achieve more precise staffing, higher quality interactions and KPIs that dramatically improve customer experiences. Led global marketing organization including brand, product marketing, demand, corporate communications, creative services and marketing operations. Achieved targets with scarce resources and spend. • Shifted brand and product-level messaging to focus on… Show more Playvox combines contact center technology with AI-infused forecasting and insights that enables organizations to achieve more precise staffing, higher quality interactions and KPIs that dramatically improve customer experiences. Led global marketing organization including brand, product marketing, demand, corporate communications, creative services and marketing operations. Achieved targets with scarce resources and spend. • Shifted brand and product-level messaging to focus on financial results from our solutions to move our solution from a "nice to have" to a "must-have" • Forged partnerships with Zendesk, Salesforce and AWS to improve close and retention rates with laser focus on ICP and our target persona• Built thought leadership and content platform via PR, bylined articles and news-jacking, out-ranking companies 10x our size • Reorganized product marketing to deliver impact-focused sales enablement, competitive positioning and optimized content for sales and partners Show less -
Chief Marketing OfficerSplashtop Inc. May 2021 - May 2022Splashtop delivers an in-person experience users need with security IT can trust through their secure remote access and support solutions. Led PLG-centric marketing organization including brand, demand, PR, product marketing, sales enablement and marketing operations for business. Created new corporate positioning, framework for new website and shifted KPI measurement to focus on the entire customer buying cycle. • Led the company through a cross-functional process to deliver new… Show more Splashtop delivers an in-person experience users need with security IT can trust through their secure remote access and support solutions. Led PLG-centric marketing organization including brand, demand, PR, product marketing, sales enablement and marketing operations for business. Created new corporate positioning, framework for new website and shifted KPI measurement to focus on the entire customer buying cycle. • Led the company through a cross-functional process to deliver new positioning and messaging• Drove company diversification strategy as we shifted from an SMB target to Enterprise and then again from a remote access solution to a security solution• Built partner marketing program from scratch, along with sales enablement for partners and new enterprise sellers Show less -
Chief Marketing OfficerProcare Software Oct 2019 - May 2021DenverProcare is the undisputed leader in childcare software, used by more than 37,000 childcare centers, before and after school programs and youth organizations across the country. Led and scaled marketing organization, including content strategy, demand, product marketing, customer marketing, partner marketing, marketing operations and inbound BDR team for company. Contributed to revenue growth above 20% Y/Y.• Managed a cross-functional corporate repositioning effort that enabled… Show more Procare is the undisputed leader in childcare software, used by more than 37,000 childcare centers, before and after school programs and youth organizations across the country. Led and scaled marketing organization, including content strategy, demand, product marketing, customer marketing, partner marketing, marketing operations and inbound BDR team for company. Contributed to revenue growth above 20% Y/Y.• Managed a cross-functional corporate repositioning effort that enabled Procare to shift from being known as outdated system to a modern SaaS-based platform. Combined nine different acquisitions under a single brand. Created and delivered company-wide training on the new messaging.• Created content and thought leadership strategy to amplify brand – including a new company podcast that became the top-downloaded podcast in our industry featuring key customers as speakers• Modernized a beloved, but dated mascot with a new look and feel and original children’s book that resulted in ‘standing-room only’ draw at industry events and tradeshows• Delivered an industry-defining benchmark report on the health of childcare during the pandemic, resulting in article placement in Forbes.com, CNBC, Scary Mommy and other national and local publications Show less -
Chief Marketing OfficerSerenova (Acquired By Lifesize) Apr 2018 - Oct 2019Austin, TexasSerenova provides enterprise customers contact center solutions that scale to meet an organization’s critical business needs. Led 8-person team for $50M+ business with an ACV of $100K+ that included demand, PR, sales enablement, product marketing, customer marketing, partner marketing and inbound BDR team. Amplified brand to create awareness, and ultimately an acquisition by Lifesize.• Relaunched brand positioning and messaging – shifting from a focus on agents to business outcomes,… Show more Serenova provides enterprise customers contact center solutions that scale to meet an organization’s critical business needs. Led 8-person team for $50M+ business with an ACV of $100K+ that included demand, PR, sales enablement, product marketing, customer marketing, partner marketing and inbound BDR team. Amplified brand to create awareness, and ultimately an acquisition by Lifesize.• Relaunched brand positioning and messaging – shifting from a focus on agents to business outcomes, resulting in 20%+ growth• Launched account-based marketing (ABM), content strategy, PR, channel marketing and analyst relations programs• Through the development of close relationships with industry analysts, garnered a rating of “Challenger” in the Gartner Magic Quadrant and placement in the Forrester WAVE, despite limited analyst spend Show less
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Vice President Of Marketing And AnalyticsComcast Business Oct 2017 - Apr 2018Greater Denver AreaComcast is a leading technology provider that delivers solutions to over 2 million businesses across the United States.Led SMB and Enterprise business lines including demand generation, product, pricing, sales enablement, forecasting, and customer loyalty (100-person call center) for Comcast’s West Division, managing a multi-million dollar budget with a team of 35 direct and regional reports. • Rebuilt team to focus on digital channels and ROI impact, shifting budget from… Show more Comcast is a leading technology provider that delivers solutions to over 2 million businesses across the United States.Led SMB and Enterprise business lines including demand generation, product, pricing, sales enablement, forecasting, and customer loyalty (100-person call center) for Comcast’s West Division, managing a multi-million dollar budget with a team of 35 direct and regional reports. • Rebuilt team to focus on digital channels and ROI impact, shifting budget from print-centric to digital, leveraging savings to reinvest in online programs at a more effective CAC• Launched new products for the enterprise and SMB markets – SD-WAN, voice and video monitoring, resulting in new revenue in first year• Created pricing and offer strategy that drove a markedly improved lift in sales• Tested customer-focused advertising with emotionally resonant campaigns that resulted in becoming a company-wide standard still in use today Show less -
Vice President, Marketing & Loyalty, Comcast Business, West DivisionComcast Business Dec 2015 - Oct 2017Greater Denver Area
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Vice President Of MarketingZen Planner Jan 2014 - Nov 2015Greater Denver AreaZen Planner's all-in-one fitness business software includes easy-to-use tools for membership management, scheduling and integrated payment processing. In the first three months of joining the company, relaunched the company website, putting customers and their stories as the foundation of the site. The new site and related online marketing program increased website visitors by 40% and website conversions doubled within six months. • Implemented HubSpot and increased lead to close… Show more Zen Planner's all-in-one fitness business software includes easy-to-use tools for membership management, scheduling and integrated payment processing. In the first three months of joining the company, relaunched the company website, putting customers and their stories as the foundation of the site. The new site and related online marketing program increased website visitors by 40% and website conversions doubled within six months. • Implemented HubSpot and increased lead to close ratio by 15% through better sales/marketing alignment• Launched a comprehensive social strategy, including the company blog, Facebook groups and advertising, Twitter content, and LinkedIn targeting programs with a mix of advertising and the creation of fitness professional groups• Developed a holistic content program, enabling Zen Planner to grow reach and thought leadership from a single e-book to 130 pieces of original content with 15% of all leads generated from content Show less -
Vice President, Demand MarketingIncontact Jul 2011 - Jan 2014Greater Salt Lake City AreaNICE inContact makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key business metrics with the world’s #1 cloud customer experience platform. Awarded “One View of the Truth” from Eloqua by demonstrating outstanding thought leadership with a shared Marketing and Sales process, hand-off, dashboard and SLA's, tracking inquiries through to closed/won revenue. • Grew revenue from $55M to $100M on an annual budget of $3M… Show more NICE inContact makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key business metrics with the world’s #1 cloud customer experience platform. Awarded “One View of the Truth” from Eloqua by demonstrating outstanding thought leadership with a shared Marketing and Sales process, hand-off, dashboard and SLA's, tracking inquiries through to closed/won revenue. • Grew revenue from $55M to $100M on an annual budget of $3M and a team of 11• Invited to attend President’s Club for outstanding contribution to revenue• Relaunched website, messaging / brand platform and content strategy• Delivered mid-funnel ABM program, influencing $6.7M in opportunities in the first 6 months of program launch• Grew marketing’s contribution to opportunities from 31% to 52% in under two years• Led the effort to re-architect the company's messaging platform, including creating personas, conducting a content audit, imagining a new content strategy and building a content roadmap• Success at inContact resulted in my being featured at marketing conferences including Sirius Decisions, Frost & Sullivan's growth conference, Harte-Hanks Marketing Forum and Eloqua (now Oracle) Experience. Show less -
Senior Director Of Demand GenerationIncontact Nov 2010 - Jul 2011Greater Salt Lake City Area
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Director Of Customer MarketingRally Software Development Mar 2008 - Oct 2010Greater Denver AreaRally (now CA Technologies) provides an enterprise-class platform that is purpose-built for scaling agile development practices.Initiated and managed the strategy that created customer advocates and drove customer success for SaaS-based Agile Lifecycle Management and coaching organization. •Developed and delivered metrics-based study that proved a 50% faster time-to-market and a 25% increase in productivity for Rally customers vs. non-Rally customers; Results continued to be a major… Show more Rally (now CA Technologies) provides an enterprise-class platform that is purpose-built for scaling agile development practices.Initiated and managed the strategy that created customer advocates and drove customer success for SaaS-based Agile Lifecycle Management and coaching organization. •Developed and delivered metrics-based study that proved a 50% faster time-to-market and a 25% increase in productivity for Rally customers vs. non-Rally customers; Results continued to be a major theme for the Rally messaging platform a year after publication. • Secured public-facing customer advocates and increased case studies and testimonials from 6 to 53 in under 18 months. • Launched persona-based customer nurturing program that resulted in a 10% increase in platform usage within the first 60 days of program launch• Successfully pitched and secured brand-name Rally customer (General Electric) to present at Gartner’s premier C-level IT event Show less -
Director Of MarketingVerint-Systems May 2004 - Mar 2008Greater Denver AreaVerint® (Nasdaq: VRNT) is a global leader in Actionable Intelligence® solutions with a focus on customer engagement optimization and cyber intelligence. Managed integrated marketing programs and helped drive the repositioning of company's brand from a hardware manufacturer to enterprise software solution; Launch included messaging, communication strategy and implementation through all media and online channels.• Drove the alignment of 8 different acquisitions under a single… Show more Verint® (Nasdaq: VRNT) is a global leader in Actionable Intelligence® solutions with a focus on customer engagement optimization and cyber intelligence. Managed integrated marketing programs and helped drive the repositioning of company's brand from a hardware manufacturer to enterprise software solution; Launch included messaging, communication strategy and implementation through all media and online channels.• Drove the alignment of 8 different acquisitions under a single brand• Overhauled website, with a focus on our USP and buyer personas, improving conversion and engagement rates• Consistently over-achieved marketing and sales objectives during all 4 years of tenure • Created channel marketing strategy and programs for technology partners Dell and EMC; Program resulted in $3M in sales within six months. Show less
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Global Marketing DirectorGenesys Conferencing Sep 2002 - Nov 2003Greater Denver AreaGenesys Conferencing (now Intercall) is leading provider of converged collaboration and communication services worldwide. Led global brand strategy, demand generation, customer marketing, the company website, internal and external marketing communications for global telecom company. • Launched new brand strategy to better reflect company’s value proposition in an increasingly commoditized market• Created integrated program targeting CTO's that resulted in a 10% response rate and… Show more Genesys Conferencing (now Intercall) is leading provider of converged collaboration and communication services worldwide. Led global brand strategy, demand generation, customer marketing, the company website, internal and external marketing communications for global telecom company. • Launched new brand strategy to better reflect company’s value proposition in an increasingly commoditized market• Created integrated program targeting CTO's that resulted in a 10% response rate and RFP’s worth $1.2M; Campaign was used as a framework worldwide and included banner advertising, direct mail, telemarketing, email nurture streams and webinars• Implemented end-to-end customer marketing program that increased usage in target accounts by 27% in first 3 months of program launch. Show less
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Director, Web Marketing & Channel ProgramsGenesys Conferencing, France Oct 2000 - Sep 2002Montpellier Area, France• Directed and implemented complete overhaul for corporate website (www.genesys.com) ahead of schedule and under budget; Site localized for 9 languages and 20 countries• Implemented website changes that resulted in 30% bounce rate decrease and 25% increase in organic and paid traffic within 4 months• Created and implemented worldwide channel program for Dell, HP, Phillips and Creative Labs
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Marketing DirectorGenesys Conferencing, Uk Oct 1999 - Jan 2001London, United Kingdom• Created and managed product marketing, public relations, channel management and demand generation programs for London division of worldwide telecommunications company
Michelle Randall Education Details
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Comcast Women In Leadership Progam -
Pr, Advertising
Frequently Asked Questions about Michelle Randall
What company does Michelle Randall work for?
Michelle Randall works for Onspring
What is Michelle Randall's role at the current company?
Michelle Randall's current role is Chief Marketing Officer: Global Market Strategy| Team Leadership | Explosive Growth | B2B Tech Industry.
What schools did Michelle Randall attend?
Michelle Randall attended University Of Denver, The Wharton School, University Of Massachusetts Amherst.
Who are Michelle Randall's colleagues?
Michelle Randall's colleagues are Erin Friedrichsen, Haydee Mandernach, Amy Raj Goostree, Flavia Schs, Heath Baird, Keaton Schweitzer, Deena Stevens.
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