Michelle Randall Email & Phone Number

Denver Metropolitan Area

Onspring is a no-code GRC software that connects data and teams to improve business intelligence, governance, alignment, and resilience. When people are empowered to create their own workflows, processes, requirements, and reporting, teams are more productive, and business runs better. With over 550,000 users around the globe, Onspring’s software helps.

Denver Metropolitan Area

• Playvox combines contact center technology with AI-infused forecasting and insights that enables organizations to achieve more precise staffing, higher quality interactions and KPIs that dramatically improve customer.
• Shifted brand and product-level messaging to focus on… Show more Playvox combines contact center technology with AI-infused forecasting and insights that enables organizations to achieve more precise staffing, higher.
• Shifted brand and product-level messaging to focus on financial results from our solutions to move our solution from a "nice to have" to a "must-have"
• Forged partnerships with Zendesk, Salesforce and AWS to improve close and retention rates with laser focus on ICP and our target persona
• Built thought leadership and content platform via PR, bylined articles and news-jacking, out-ranking companies 10x our size
• Reorganized product marketing to deliver impact-focused sales enablement, competitive positioning and optimized content for sales and partners Show less

• Splashtop delivers an in-person experience users need with security IT can trust through their secure remote access and support solutions. Led PLG-centric marketing organization including brand, demand, PR, product.
• Led the company through a cross-functional process to deliver new… Show more Splashtop delivers an in-person experience users need with security IT can trust through their secure remote access and support solutions..
• Led the company through a cross-functional process to deliver new positioning and messaging
• Drove company diversification strategy as we shifted from an SMB target to Enterprise and then again from a remote access solution to a security solution
• Built partner marketing program from scratch, along with sales enablement for partners and new enterprise sellers Show less

Denver

• Procare is the undisputed leader in childcare software, used by more than 37,000 childcare centers, before and after school programs and youth organizations across the country. Led and scaled marketing organization.
• Managed a cross-functional corporate repositioning effort that enabled… Show more Procare is the undisputed leader in childcare software, used by more than 37,000 childcare centers, before and after school programs and.
• Managed a cross-functional corporate repositioning effort that enabled Procare to shift from being known as outdated system to a modern SaaS-based platform. Combined nine different acquisitions under a single brand..
• Created content and thought leadership strategy to amplify brand – including a new company podcast that became the top-downloaded podcast in our industry featuring key customers as speakers
• Modernized a beloved, but dated mascot with a new look and feel and original children’s book that resulted in ‘standing-room only’ draw at industry events and tradeshows
• Delivered an industry-defining benchmark report on the health of childcare during the pandemic, resulting in article placement in Forbes.com, CNBC, Scary Mommy and other national and local publications Show less

Austin, Texas

• Serenova provides enterprise customers contact center solutions that scale to meet an organization’s critical business needs. Led 8-person team for $50M+ business with an ACV of $100K+ that included demand, PR, sales.
• Relaunched brand positioning and messaging – shifting from a focus on agents to business outcomes,… Show more Serenova provides enterprise customers contact center solutions that scale to meet an organization’s.
• Relaunched brand positioning and messaging – shifting from a focus on agents to business outcomes, resulting in 20%+ growth
• Launched account-based marketing (ABM), content strategy, PR, channel marketing and analyst relations programs
• Through the development of close relationships with industry analysts, garnered a rating of “Challenger” in the Gartner Magic Quadrant and placement in the Forrester WAVE, despite limited analyst spend Show less

Greater Denver Area

• Comcast is a leading technology provider that delivers solutions to over 2 million businesses across the United States.Led SMB and Enterprise business lines including demand generation, product, pricing, sales.
• Rebuilt team to focus on digital channels and ROI impact, shifting budget from… Show more Comcast is a leading technology provider that delivers solutions to over 2 million businesses across the United States.Led SMB.
• Rebuilt team to focus on digital channels and ROI impact, shifting budget from print-centric to digital, leveraging savings to reinvest in online programs at a more effective CAC
• Launched new products for the enterprise and SMB markets – SD-WAN, voice and video monitoring, resulting in new revenue in first year
• Created pricing and offer strategy that drove a markedly improved lift in sales
• Tested customer-focused advertising with emotionally resonant campaigns that resulted in becoming a company-wide standard still in use today Show less

Greater Denver Area

Greater Denver Area

• Zen Planner's all-in-one fitness business software includes easy-to-use tools for membership management, scheduling and integrated payment processing. In the first three months of joining the company, relaunched the.
• Implemented HubSpot and increased lead to close… Show more Zen Planner's all-in-one fitness business software includes easy-to-use tools for membership management, scheduling and integrated payment processing. In the.
• Implemented HubSpot and increased lead to close ratio by 15% through better sales/marketing alignment
• Launched a comprehensive social strategy, including the company blog, Facebook groups and advertising, Twitter content, and LinkedIn targeting programs with a mix of advertising and the creation of fitness professional.
• Developed a holistic content program, enabling Zen Planner to grow reach and thought leadership from a single e-book to 130 pieces of original content with 15% of all leads generated from content Show less

Greater Salt Lake City Area

• NICE inContact makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key business metrics with the world’s #1 cloud customer experience platform..
• Grew revenue from $55M to $100M on an annual budget of $3M… Show more NICE inContact makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key.
• Grew revenue from $55M to $100M on an annual budget of $3M and a team of 11
• Invited to attend President’s Club for outstanding contribution to revenue
• Relaunched website, messaging / brand platform and content strategy
• Delivered mid-funnel ABM program, influencing $6.7M in opportunities in the first 6 months of program launch

Greater Salt Lake City Area

Greater Denver Area

• Rally (now CA Technologies) provides an enterprise-class platform that is purpose-built for scaling agile development practices.Initiated and managed the strategy that created customer advocates and drove customer.
• Developed and delivered metrics-based study that proved a 50% faster time-to-market and a 25% increase in productivity for Rally customers vs. non-Rally customers; Results continued to be a major… Show more Rally (now.
• Developed and delivered metrics-based study that proved a 50% faster time-to-market and a 25% increase in productivity for Rally customers vs. non-Rally customers; Results continued to be a major theme for the Rally.
• Secured public-facing customer advocates and increased case studies and testimonials from 6 to 53 in under 18 months.
• Launched persona-based customer nurturing program that resulted in a 10% increase in platform usage within the first 60 days of program launch
• Successfully pitched and secured brand-name Rally customer (General Electric) to present at Gartner’s premier C-level IT event Show less

Greater Denver Area

• Verint® (Nasdaq: VRNT) is a global leader in Actionable Intelligence® solutions with a focus on customer engagement optimization and cyber intelligence. Managed integrated marketing programs and helped drive the.
• Drove the alignment of 8 different acquisitions under a single… Show more Verint® (Nasdaq: VRNT) is a global leader in Actionable Intelligence® solutions with a focus on customer engagement optimization and cyber.
• Drove the alignment of 8 different acquisitions under a single brand
• Overhauled website, with a focus on our USP and buyer personas, improving conversion and engagement rates
• Consistently over-achieved marketing and sales objectives during all 4 years of tenure
• Created channel marketing strategy and programs for technology partners Dell and EMC; Program resulted in $3M in sales within six months. Show less

Greater Denver Area

• Genesys Conferencing (now Intercall) is leading provider of converged collaboration and communication services worldwide. Led global brand strategy, demand generation, customer marketing, the company website, internal.
• Launched new brand strategy to better reflect company’s value proposition in an increasingly commoditized market
• Created integrated program targeting CTO's that resulted in a 10% response rate and… Show more Genesys Conferencing (now Intercall) is leading provider of converged collaboration and communication services worldwide..
• Created integrated program targeting CTO's that resulted in a 10% response rate and RFP’s worth $1.2M; Campaign was used as a framework worldwide and included banner advertising, direct mail, telemarketing, email.
• Implemented end-to-end customer marketing program that increased usage in target accounts by 27% in first 3 months of program launch. Show less

Montpellier Area, France

• Directed and implemented complete overhaul for corporate website (www.genesys.com) ahead of schedule and under budget; Site localized for 9 languages and 20 countries
• Implemented website changes that resulted in 30% bounce rate decrease and 25% increase in organic and paid traffic within 4 months
• Created and implemented worldwide channel program for Dell, HP, Phillips and Creative Labs

London, United Kingdom

• Created and managed product marketing, public relations, channel management and demand generation programs for London division of worldwide telecommunications company

Mba

Comcast Women In Leadership Progam

Ba, Communications, Pr, Advertising