Michelle Rivas (She/Her) Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Greater New York City Area

- Created and extended brand voice for online social communities including (but not limited to) Facebook, Twitter, Instagram, and LinkedIn with a specialty of Facebook Groups. Communities ranged from small to large (100k followers). ** Increased growth in one Facebook group by 105% in 1 year. ** Increased growth in same brand's Instagram by 59% in 1 year..

Greater New York City Area

Greater New York City Area

Assisting in the development and management of social presences – from creative ideation and copywriting to executing campaign strategy, across a changing landscape of digital platforms.- Structured content into regular content calendars- Assisted with reporting to clients on what is working and what is not- Provided suggestions to improve strategy based.

Greater New York City Area

Clients I worked with: Auntie Anne's Pretzels, CertaPro Painters, Gerolsteiner, Kaplan University, Ahold USA, QSquared- Created and extended client brand voice across social channels by posting content on sites including (but not limited to): Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Snapchat, and Pinterest through both proactive and.

Greater New York City Area

• Monitored, managed, and updated clients' pages. The clients I worked with were Auntie Anne's, Entenmann's, Seamless, Extra Space Storage and Century 21 (Real Estate)
• Assisted in the development of content, campaigns, and promotions for pages
• Developed monthly/bi-monthly analyses and reports for clients
• Researched new platforms, existing networks, blogger outreach, and competitor analysis
• Read relevant blogs on a daily basis
• Maintained active profiles on a variety of social media platforms (Facebook, Twitter, and Instagram)

Peapack, NJ

• Develop and implement social media marketing campaigns for various clients, ranging from tech startups to local businesses
• Responsible for creating daily content for clients on platforms such as Facebook, Twitter, Instagram, and Pinterest
• Create weekly and monthly content calendars for clients
• Search for leads on a regular basis to obtain more clients with a need for social media marketing

Greater New York City Area

• Managed social media pages (Facebook and Twitter) daily by responding and engaging with followers
• Created content calendars for the Body Worlds: Pulse Exhibit and Hunger Games Exhibit
• Researched various social media platforms and how Running Subway could implement these platforms for brand content and promotions
• Researched touring companies in Europe to have Running Subway productions and exhibits tour overseas
• Developed blogger outreach lists to contact about visiting and reviewing Running Subway exhibits

Rutgers University Division Of Student Affairs

• Developed new marketing strategies and campaigns to engage with current and incoming students, such as #loveRU and Positively Rutgers
• Served as a community manager for the @RutgersSA and @PositivelyRutgers accounts, which were active on Facebook, Twitter, Instagram, Vine, and Ask.Fm
• Developed summer campaigns specifically for Vine and Instagram, such as “Guess Where We ‘R’” and “Get Out Of Your Room and Explore Rutgers” which were featured online on EdTech Magazine
• Reached out to new and potential students to connect with them and expose them to Rutgers Student Affairs

Glassboro, NJ

• Assisted with efforts to bring in new businesses and franchises to the city of Glassboro
• Helped develop a campaign, which involved creating flyers and postcards, to attract restaurants to Glassboro
• General customer service

Psychology, Psychology

Activities and Societies: Rutgers Women's Club Lacrosse

Education record