Michelle Rivas (She/Her) Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Greater New York City Area

- Created and extended brand voice for online social communities including (but not limited to) Facebook, Twitter, Instagram, and LinkedIn with a specialty of Facebook Groups. Communities ranged from small to large (100k followers). ** Increased growth in one Facebook group by 105% in 1 year. ** Increased growth in same brand's Instagram by 59% in 1 year.- Developed content strategy across all social media channels (Facebook, Twitter, Instagram, and Linkedin) for clients.- Planned social channel launch, execution, and maintenance strategies. One Instagram account grew from 0 to 50k followers in 1 year by using thoughtful insights to inform future content strategy. ** Increased engagement rate on this channel by 156% in the past year (1 year post-launch).- Assisted in developing crisis management/escalation processes in times where volatile conversations can not be ignored. Past moments include COVID-19, Black Lives Matter, and the 2020 U.S. Election.- Spearheaded on-ground, real-time event social content for various events of all sizes. Largest run-of-show social media plan to date was developed for F8, Facebook's developer conference.

Greater New York City Area

Greater New York City Area

Assisting in the development and management of social presences – from creative ideation and copywriting to executing campaign strategy, across a changing landscape of digital platforms.- Structured content into regular content calendars- Assisted with reporting to clients on what is working and what is not- Provided suggestions to improve strategy based on reported insight- Helped oversee reactive engagement of comments by the community- Optimised strategy to maximize positive (and neutralise negative) conversation around the client’s brand- Reported and presented trending themes and strategies to clients- Identified key individuals engaging with the brand and profiling their details for use in future engagements and campaigns- Assisted with developing ideas and strategies for promoting campaigns, product launches and events on social presences in a social way- Ongoing research into relevant WOM/ social media venues and tools- Development of client and internal status reports- Involvement in campaign briefings- Ongoing research of the WOM / social media space

Greater New York City Area

Clients I worked with: Auntie Anne's Pretzels, CertaPro Painters, Gerolsteiner, Kaplan University, Ahold USA, QSquared- Created and extended client brand voice across social channels by posting content on sites including (but not limited to): Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Snapchat, and Pinterest through both proactive and reactive content- Responded reactively and engaged proactively on behalf of clients social channels during established community management hours ensuring brand voice and a high level of responsiveness is maintained- Worked with clients and designated Account Manager to develop and implement an escalation process for priority posts as well as build a plan for crisis management across social channels- Managed a team of Associate Community Managers to ensure their success and a seamless management of client communities during community management hours- Prepared community data and post insights to be utilized by Account Manager in monthly reports- Monitored trends, hashtags, emerging technology and current events to seek out and spearhead opportunities for our clients to engage with popular conversations; leading efforts within the client team to produce real time content- Shared insights from the community to help inform the team’s strategic, creative and paid decision-making- Partnered with Account Managers and Creative team to ideate on strategic initiatives and campaign concepts

Greater New York City Area

• Monitored, managed, and updated clients' pages. The clients I worked with were Auntie Anne's, Entenmann's, Seamless, Extra Space Storage and Century 21 (Real Estate)• Assisted in the development of content, campaigns, and promotions for pages• Developed monthly/bi-monthly analyses and reports for clients• Researched new platforms, existing networks, blogger outreach, and competitor analysis• Read relevant blogs on a daily basis• Maintained active profiles on a variety of social media platforms (Facebook, Twitter, and Instagram)

Peapack, Nj

• Develop and implement social media marketing campaigns for various clients, ranging from tech startups to local businesses• Responsible for creating daily content for clients on platforms such as Facebook, Twitter, Instagram, and Pinterest• Create weekly and monthly content calendars for clients• Search for leads on a regular basis to obtain more clients with a need for social media marketing

Greater New York City Area

• Managed social media pages (Facebook and Twitter) daily by responding and engaging with followers• Created content calendars for the Body Worlds: Pulse Exhibit and Hunger Games Exhibit • Researched various social media platforms and how Running Subway could implement these platforms for brand content and promotions• Researched touring companies in Europe to have Running Subway productions and exhibits tour overseas• Developed blogger outreach lists to contact about visiting and reviewing Running Subway exhibits

Rutgers University Division Of Student Affairs

• Developed new marketing strategies and campaigns to engage with current and incoming students, such as #loveRU and Positively Rutgers• Served as a community manager for the @RutgersSA and @PositivelyRutgers accounts, which were active on Facebook, Twitter, Instagram, Vine, and Ask.Fm• Developed summer campaigns specifically for Vine and Instagram, such as “Guess Where We ‘R’” and “Get Out Of Your Room and Explore Rutgers” which were featured online on EdTech Magazine• Reached out to new and potential students to connect with them and expose them to Rutgers Student Affairs

Glassboro, Nj

• Assisted with efforts to bring in new businesses and franchises to the city of Glassboro• Helped develop a campaign, which involved creating flyers and postcards, to attract restaurants to Glassboro• General customer service

Psychology, Psychology

Activities and Societies: Rutgers Women's Club Lacrosse

Education record